Wooden door hardware should focus on breakthroughs in three areas

The current wooden door hardware brand investment is difficult to return to the bottom of the end or weak marketing reasons, so in order to break through the bottleneck of investment, wooden door hardware brands need the following aspects of focus.

Identify the market and brand positioning

Many wooden door hardware companies are unable to identify their own brand positioning, habitually from the manufacturer's awareness of investment, the result of overestimating the influence of its brand, did not consider market demand and consumer psychological factors. Therefore, companies must learn to conduct targeted strategic planning based on the per capita spending power of the market and the experience value of the agents before attracting investment. Through the analysis of the local market conditions, it is studied whether it is suitable for middle, high and low-end branded products to meet local consumer demand.

Learn Market Analysis

Since each city is different in development, the local consumption habits and consumption levels are also different. The investment promotion policies adopted by the wooden door hardware brands in each region will vary. Therefore, companies need to learn to carry out the necessary market research and analysis of the investment area, including the distribution of per capita, population, customs, per capita consumption level and so on. Through a series of detailed market surveys and analysis to assess the local market demand, this will help companies better grasp the local situation, the so-called "know yourself and know each other" to "hundred fights."

Build a good business investment atmosphere

Through the brand investment conference, dozens or even hundreds of dealers can be recruited. For a successful investment promotion, in addition to the incentives of marketing policies and the innovativeness of the marketing model, building a good business investment atmosphere is also a crucial point. Enterprises must first invite practical professional consultants to provide professional marketing training to participating dealers, so that dealers can not only understand the brand strength, but also enjoy professional marketing training for free, and have a sense of trust in the brand; Advantages and efficient marketing service capabilities allow dealers to believe that they can make money. Therefore, business investment must build a conference to create a marketing atmosphere, making the investment promotion work a success and creating new miracles.

The investment strategy of Mumen Hardware Zone is a systematic project that needs to be analyzed from multiple dimensions such as brand positioning, investment strategy, marketing policies, product strength, marketing services, and regional manager's capabilities. Only in this way can we create real investment opportunities. miracle.