E-commerce is getting hotter, Shishi SMEs have entered the age of online marketing

CNNIC's latest "Statistics Report on the Development of the 27th Internet Development in China" shows that as of December 2010, the proportion of Chinese SMEs accessing the Internet reached 92.7%. SMEs have independent corporate websites or e-commerce platforms. The proportion of stores reached 43%. It is understood that the vast majority of SMEs that have websites or online stores in Shishi have already begun to try online marketing.

According to relevant data, as of the end of 2010, the number of Internet users in China reached 457 million, of which the number of search engine users reached 375 million, an annual increase of 93.19 million, an increase of 33.1%, and the utilization rate also increased by 8.6 percentage points to 81.9. %. Search engines have leapt to the top of Internet users' various network applications, and the status of Internet portals has shifted from traditional news portals to search engine websites. Taking Shanghai as an example, in recent years, Shanghai e-commerce has developed rapidly and has been ranked first in the country since 2004. During the seven years from 2002 to 2008, the amount of e-commerce transactions in Shanghai increased from 25.4 billion yuan to 278.545 billion yuan, an increase of more than 10 times, with an average annual increase of more than 50%, and the total scale ranks first in the country.

“In contrast, Shishi’s e-commerce external environment, the vast majority of enterprises still remain in the traditional marketing and production mode. Although many companies have their own Shishi Shishi, but due to corporate executives do not understand e-commerce, resulting in many corporate websites is just A display.” Mr. Zhang, an industry insider, said that e-commerce is the basis for the future development of the company, but the development of e-commerce is inseparable from a good atmosphere.

Mr. Zhang described that if Shishi currently has a good e-commerce environment, it may be such a phenomenon: A company wants to expand its own business, so it searches for the related downstream company B as a potential customer in Shishi private economy online. In the end, it became its own customer. However, at present, the production capacity of company A is limited. Therefore, company A searches for a high-quality company C that is in the same production process as itself on Shishi’s private economy, and successfully achieves a cooperation agreement with C. The private economy searched online and found a number of material suppliers, and through the comparison of the three companies, they finally decided to cooperate with D companies. Simply clicking the mouse and typing on the keyboard completes the cumbersome process of the traditional model, which greatly shortens the business cycle and improves the overall competitiveness of the company.

This is an enterprise application of external e-commerce, in fact, e-commerce also includes the company's internal e-commerce, which ERP system is a typical case. The reporter learned that many companies in Shishi have experience in using ERP systems, but there are not many enterprises that can persist. The ERP system can store and analyze the data of all sectors of the enterprise through the database, but requires accurate and timely data recording. Most companies in Shishi don’t know much about ERP and do not pay enough attention to it. As a result, ERP database data is inaccurate and inaccurate. Naturally, it cannot play its due role and gradually fades out of the enterprise.

E-commerce by enterprises has become a general trend and has become a climate. Ms. Wang, head of today's sales promotion network, said that the marketing revolution triggered by e-commerce has erupted. The majority of small and medium-sized enterprises in Shishi are stepping into the era of online marketing.