The future high-end market for door and window hardware is getting bigger

The future high-end market for door and window hardware is getting bigger China's door and window hardware manufacturing enterprises began to develop from the southeast coastal areas, mainly in Guangdong, Zhejiang, Shandong and other places. At this stage, enterprises in Guangdong, Zhejiang, and Shandong still maintain market leading advantages and have strong competitiveness. Affected by the level of economic development and climatic conditions, the demand for doors and windows varies greatly from region to region.

There is a difference in the demand for doors and windows between developed regions and underdeveloped regions in China. Currently, the economically developed regions in the country and the regions south of the Yellow River are warm in climate, and most of them use aluminum doors and windows. Due to the requirements of energy-saving policies, middle-to-high-grade properties are all insulated and broken aluminum doors and windows, which play a role in energy saving and heat preservation. In the northeast, northwest and north cold regions, plastic doors and windows are mainly used. Solid wood composite doors and windows, aluminum-wood composite doors and windows are mainly concentrated in economically developed areas, such as Beijing, Shanghai and other places of high-grade real estate. Different types of doors and windows are used, and the level of positioning is different. The types and grades of door and window hardware accessories required in each area are also different.

In the economically underdeveloped regions of the country, the door and window hardware fittings used are relatively simple and inexpensive. The price of each set of door and window hardware is about 18 yuan. The middle and high-grade real estate in the developed and northern regions of the economy is mainly used for internal leveling. Hanging hardware system and internal hardware system, these hardware systems are mostly imported brands and a small number of well-known domestic brand-based products, each door and window hardware prices reached 60-70 yuan***. Southern economically developed areas, such as Shenzhen, Guangzhou, and other places, mostly open-fronted window hardware system, and more use of domestic well-known brand products, each set of prices reached 50-60 yuan***. Solid wood and aluminum-wood composite doors and windows hardware accessories are mainly in Beijing, Shanghai and other developed regions, each set of prices reached 130 yuan***.

China's high-end door and window hardware market accounts for about 10%-15% of the total market share

According to an analysis report on production and sales demand and investment strategic planning for China's construction hardware industry for 2013-2017 released by an industry research institute, the ratio of building door and window area to building area varies according to different architectural forms. According to general building estimates, doors and windows The area is about 30% of the building area. According to data from the National Bureau of Statistics, in 2012 China's housing construction area was 3.459 billion square meters, and it was estimated that about 1.038 billion square meters of market supporting windows and doors were available. About 1.5 square meters of doors and windows are measured with a set of hardware products. In 2012, about 692 million sets of door and window hardware were needed for the completion of construction in China.

China's high-end door and window hardware market accounts for about 10%-15% of the total market share, of which 5% are occupied by foreign brands, and the remaining 5%-10% of the door and window hardware accessories in the high-end market is the well-known domestic door and window hardware companies. occupy. According to an industry research institute, the market size of China's door and window hardware in 2012 is about 20 billion yuan.

Energy consumption of doors and windows accounts for 50% of the total building energy consumption

The energy consumption of the construction industry accounts for more than 30% of the total energy consumption of the whole society, and the energy consumption of doors and windows accounts for about 50% of the total energy consumption of the building. Comparing the 2020 carbon emission reductions per unit of GDP by 40% to 45%, the energy consumption data from the construction sector is shocking. Of the numerous urban buildings in our country, more than 97% are high-energy buildings. If this is calculated, it is expected that by 2020, the country's high energy-consuming building area will reach 70 billion square meters. Therefore, if we do not pay attention to building energy-saving design now, it will directly aggravate the energy crisis in China.

Prediction: In the future, the market share of mid-to-high-end market will become more and more dominated by the doors and windows as the external protective structure of the building. Its energy-saving performance will directly affect building energy efficiency, while the door and window hardware will be used as accessories in doors and windows to provide support for doors and windows. Its advantages and disadvantages directly affect the energy saving effect of doors and windows. Therefore, high-quality door and window hardware plays an important role in building energy conservation. At present, the low-end market is shifting towards the mid-to-high-end market. The proportion of mid-to-high-end markets is increasing year by year. With the passage of time, the market share of the mid-to-high end market will increase.

From 2008 to 2012, the average growth rate of the completed buildings in China's buildings was 11.52%. It is expected by an industry research institute that the average area of ​​buildings under construction in China will maintain an average growth rate of around 11%. In addition, the market share of high-end door and window hardware accessories will continue to increase; as prices rise, the prices of door and window hardware accessories have also increased. A certain industry research institute predicts the market prospect of China's door and window hardware industry in 2013-2017 as shown in the following table. By 2017, the market size of China's door and window hardware industry will reach approximately 45.755 billion yuan.

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