The customization of furniture continues to ferment with different powers

Customized furniture, as a sub-industry derived from the furniture industry, can now grab the limelight of the boss. Market feedback shows that in the last year, the overall performance of the furniture industry fell by 30%, customized furniture still maintained a strong growth of 60% to 80%. The power of customization cannot be underestimated, and it continues to ferment.

The furniture market, consumer demand for personalized custom furniture is enormous, and the entire custom furniture production capacity less than 10%, there is a huge market space. But this fat does not seem to be easy to swallow. Custom enterprise has completed the transformation and upgrading of traditional furniture, they have modernized management style, as well as high-tech as a support. Custom furniture, this brand-new business model is subverting a traditional industry, and is also prying up a new market.

Earlier, there were media reports that brands such as Quanyou, Pearl of the Palm, Dynasty, etc. began to transform, testing custom furniture. Unexpectedly, brands such as the home appliances and building materials industry such as Midea, Haier, Kohler, Wrigley, Nature and even the plastic manufacturing company Liansu Group have come to cut this piece of building materials and furniture industry. a piece of cake. These "intruders" from the building materials and decoration fields often reach consumers earlier than furniture companies. Consumers have been intercepted before entering the furniture store , and the sense of crisis is instantly ignited.

The sale of finished furniture is now very difficult. Even big brands such as Quanyou, Red Apple, and Qumei cannot escape doom. For example, for wardrobes, people start to pay attention to the space utilization rate of the room, and everyone ’s storage habits are also different. It seems that it is difficult to select products that fit the size of their room in the store and the functional partitions in the wardrobe can fully meet their wishes. Putting a single wardrobe into the room may also be difficult to coordinate with the overall style.

In addition, taking a custom wardrobe as an example, a set of wardrobes generally retails for between 10,000 and 20,000. People can design the location and location of the top cabinet, quilt area, long dress area and short dress area according to their own needs. Size, customized wardrobes provide consumers with more value-added services, while the profit obtained is much higher than the general panel wardrobe.