Security Market Virtuous Cycle Quality Guaranteed Quality

In the pursuit of high quality and high taste, product quality assurance will become more and more important, which will undoubtedly bring a healthy cycle to the security market. At the same time, the security industry's future threshold will be higher.

High quality assurance competition is the product quality With the rapid development of the security industry, new technologies, new products continue to emerge, the importance of security industry standards have become can not be ignored, market standardization has become an inevitable trend. Then, under the same standard framework, major manufacturers have all increased the warranty period of their products and launched a three-year commitment to quality assurance. Now, they are not competing with each other in terms of technology and function, but the quality of products.

The guarantee of product quality must first start from the source, so for the entire production process of the product, the reliability design of the product must be emphasized in the R&D design stage. In order to ensure the stable and reliable product quality and environmental adaptability, to ensure the production of high-quality, low-return rate products, for each production process, manufacturers should conduct strict checks, so as to give the user a true warranty commitment. If the lens production process is numerous, from the lens processing, cleaning, plating, high temperature aging, super purification, optical inspection, etc., each link may affect the quality and accuracy of the lens product, after the lens processing is completed, but also need to go through Many testing procedures such as high temperature aging test. On the other hand, at present, some manufacturing enterprises do not have the corresponding inspection equipment, thus eliminating the need for testing procedures for product quality, or conducting inspections manually. In this case, quality is difficult to guarantee. Only when the quality of the product meets stringent requirements can the product be brought to the market in order to better realize the promise of higher quality assurance and win the trust of users.

Adhering to the brand concept At present, the higher warranty promised by security companies will provide users with more protection. At the same time, it can also enable users to trust the manufacturer's product quality and stability. In addition to fulfilling the warranty, the manufacturer should also increase the added value of the product as far as possible from the user's point of view in order to provide users with meticulous and considerate services. When users do not know how to use the product or encounter any problems during use, vendors should actively teach them about the basic knowledge of the product so that they can have a deeper understanding of the product.

In addition, strengthening the brand strength should also be the focus of security vendors. Because the brand can be a high quality assurance of the manufacturer's product to the user into a specific indicator. As far as brands are concerned, domestic security companies must clearly understand how to increase the visibility of enterprises from the establishment of a brand, and to increase the user's preference and loyalty of a brand by operating a brand, so as to firmly grasp users.

At present, many domestic security companies mistakenly believe that building a brand is to advertise everywhere to raise awareness. In fact, it is not only that. In the management of the brand, the implementation of decision-making by the corporate leadership, the assurance of product quality by the production department, and the adherence of the technical department to service quality are all non-stop. When the company's brand has accumulated a certain degree of recognition, the manufacturer must establish a brand preference, and then consolidate the user's loyalty to the brand, this is the real way of managing the brand. For security companies, only by constantly adhering to their own brand philosophy can a broad consensus be formed among users and a brand effect can be created. In this way, users can truly rely on their own high-quality products.

The user is more rational and the threshold is higher. Before, most domestic users use price as an important basis for purchasing products. Nowadays, more and more users begin to regard the long-term warranty as the basic demand for the product, which indicates that the user will become more rational. Under this trend, product quality assurance will become more and more important, which will undoubtedly bring a healthy cycle to the security market. At the same time, the security industry's future threshold will also be higher. Because security companies must ensure the quality of products, establish a compact service network, and always keep the brand promise.