Press Release of the 15th Chengdu International Furniture Fair

Friends of the press on June 26, 2014: Good morning! The 15th Chengdu International Furniture Fair will be held in Chengdu New Century Convention and Exhibition Center in July 2014. This exhibition will be the first exhibition. Period, namely, Chengdu International Furniture Exhibition will be held on July 3-6, and the second phase of Chengdu International Furniture Production Equipment and Raw Materials Exhibition will be held from July 12th to 15th. As one of the key local exhibitions vigorously cultivated by the municipal government, Chengdu Furniture Fair is the self-run professional trade exhibition with the largest scale and influence in Chengdu. It will accelerate the development of the furniture industry in our city, undertake industrial transfer, expand employment and stimulate consumption. A positive role. After fifteen years of development, Chengdu Furniture Fair has grown from a small regional exhibition with less than 500 booths to a large-scale exhibition with more than 10,000 booths and national influence. Last year, the 14th Chengdu Furniture Fair lasted only 4 days, attracting more than 170,000 professional buyers at home and abroad. The turnover exceeded 11 billion yuan, and the medium and long-term benefits generated after the exhibition exceeded 48 billion yuan. As the “preferred platform for China's furniture domestic trade”, Chengdu Furniture Fair has received extensive attention and high recognition from the furniture industry at home and abroad. The professionalization, branding and internationalization of the Chengdu Furniture Fair have been significantly improved. In terms of form and scale, the first implementation of "one exhibition and two phases". In addition to the 9 indoor exhibition halls of the Century International New Exhibition Center, the first phase of the finished furniture exhibition also set up 6 outdoor exhibition areas in the front square of the exhibition hall; the second phase of the production equipment exhibition opened 5 indoor exhibition halls, two exhibitions The total area exceeded 170,000 square meters, with more than 1,100 exhibitors and 10,000 booths. The first phase of the finished furniture exhibition hall has more than 750 standard booths. In Chengdu, each professional exhibition, the net exhibition of Chengdu Furniture Exhibition Both the area and the single-store booth volume ratio ranked first. Chengdu furniture industry is one of the ten pillar industries in Chengdu. Since its founding more than ten years ago, Chengdu Furniture Fair has promoted the development of the furniture industry through the benign interaction between the exhibition and industrial development. At the same time, it has formed a hot spot for furniture industry in July. , nurturing new consumption growth points. In response to the country's major policy of “stable growth, restructuring, and consumption promotion” and the five major city development policies of the municipal party committee and municipal government, the Chengdu furniture industry will lead the development, scientific development, and good and fast development. This year's Chengdu Furniture Fair will be a high-end resource. Integration into a grasp, accelerate the promotion of the furniture industry specialization, branding, internationalization process. This exhibition has three characteristics compared with the previous ones: 1. “One exhibition and two phases” to promote brand upgrade This year, Chengdu Furniture Fair celebrates its fifteenth anniversary celebration. The biggest highlight of this exhibition is the first exhibition. Two phases", the first phase of the finished furniture exhibition will be held from July 3rd to 6th, and the second phase of production equipment and raw and auxiliary materials exhibition will be held from July 12th to 15th. This is also the first professional furniture exhibition after Beijing and Guangzhou, with the goal of separating and expanding production equipment and raw and auxiliary materials museums with the goal of China's domestic trade market. After the spin-off was “one exhibition and two phases”, the exhibition area of ​​Chengdu Furniture Fair was greatly expanded, and the regional structure of exhibitors was further optimized. In this exhibition, in addition to Quanyou, Langdu, South, Good Landscape, Pioneer, Emperor, Prince of Hong Kong and other Chengdu furniture leading enterprises continue to show their style to dealers across the country, but also attracted a large number of domestic first-line furniture brands As well as the participation of listed companies, the proportion of exhibitors outside the province increased from 6% in 2013 to 20% this year. Chinese furniture brand alliance enterprise - domestic furniture first-line brand Gujia home, Xilin goalkeeper debut in Chengdu furniture exhibition. Zhejiang Anji, the hometown of China's chair industry, will also send a joint pavilion composed of 12 leading furniture companies to participate in this year's Chengdu Furniture Fair. They will display their famous Chinese and foreign office furniture products at a large booth of 1500m2. Leverage the platform of Chengdu Furniture Exhibition to effectively explore the domestic market. In addition to Anji, this year, Guangdong Shunde, Hebei Xianghe, Zhejiang Yuhuan and other major Chinese furniture manufacturers will also send representatives of enterprises to Chengdu to participate in exhibitions and exhibitions to explore cooperation space. The degree of internationalization of this exhibition has also improved, and the number of foreign companies and agents participating in the exhibition will increase from 19 in the previous year to 36. Germany's Jintian Haomai, Italy's SCM Group, the American Hardwood State Export Association, Israel's Malaysian company, Japan's Fangfang, and Korea's Far East Company will unveil their production equipment and raw materials exhibitions, which will showcase the world's leading furniture production equipment and technology. Promote Chinese furniture companies to improve production technology and improve furniture quality. Through the “one exhibition and two phases”, Chengdu Furniture Fair will further subdivide the industrial chain segment to realize the professional display of the furniture industry chain. After the split, Chengdu Furniture Fair will also break through the single function as a production and sales platform, which will play an active role in enhancing the added value of furniture, improving the quality of furniture products and promoting the development of the furniture industry. At the same time, with the optimization of the regional structure of exhibitors and the improvement of the degree of internationalization, the brand advantage of Chengdu Furniture Fair as the “preferred platform for China's furniture domestic trade” will be further upgraded. Second, high-end activities to help build the industry's high-end Chengdu Furniture Fair is not only a simple trade activity, but also a platform for industry insiders to collide and exchange information. The 15th Chengdu Furniture Fair will hold a series of high-end supporting activities such as the China Furniture Industry Development (Chengdu) Summit Forum and the “Creative 茧” theme original design exhibition. The elites from the domestic and international first-line furniture production, circulation and design will gather. Chengdu. The high-end activities of these industries are of great significance to improving the added value of Chengdu's overall brand, promoting the overall regional brand of Chengdu Furniture, and accelerating the construction of advanced furniture manufacturing and modern industrial systems. (1) China Furniture Industry Development (Chengdu) Summit Forum. The forum is a state-level industry high-end forum hosted by the China Furniture Association and will be held on July 3. The forum will invite the heads of China's four major furniture industry clusters and the Secretary General of the Domestic Furniture Producing Area Association to give speeches and discussions on the development direction and trends of China's furniture industry, and publish the China Furniture Industry Development Report. As a result of the 15th anniversary of Chengdu Furniture Fair, China Furniture Association will sign a long-term strategic cooperation agreement with New Oriental Exhibition Co., Ltd. on Chengdu Furniture Exhibition Project during this forum, which will further promote the pace of upgrading Chengdu Furniture Exhibition to national exhibition. . (2) "Creative 茧" theme original design exhibition. The 3rd “Creative 茧” theme original design exhibition launched by this exhibition set the creative design main body as soft furniture, which was displayed in the first building, with an exhibition area of ​​500 square meters. There are more than 20 domestic famous design and design enterprises. More than 100 design products participated in the show. Different from the previous “creative ideas”, the “creative 茧” of this year’s Chengdu Furniture Fair will pay more attention to the practical value and the incubator of the products, so that the ideas can be truly applied to the furniture in a more grounded way. In production. Third, "exhibition store linkage" to cultivate the consumption hotspot of the furniture industry This year's Chengdu Furniture Fair was proposed at the Third Plenary Session of the 18th CPC Central Committee and the Central Economic Work Conference to "play the decisive role of the market in resource allocation" and "stable growth, adjustment The structure and promotion of consumption are carried out under the background of the major policy. In order to further play the role of MICE activities in connecting production and demand, opening up markets, expanding domestic demand and promoting consumption, in addition to building a wealth platform for professional buyers, Chengdu Furniture Fair will also vigorously carry out the activities of “promoting consumption and stabilizing growth and benefiting the people”. Citizens and consumers have prepared "Volkswagen Hot Sale Day" and "Exhibition Shop Linkage" - the whole city home promotion festival, "the prize promotion" and other activities. The first phase of the finished furniture exhibition will last for 4 days. The first 2 days, July 3rd to 4th, will be the professional audience day. It will only be open to professional buyers and industry professionals. From July 5th to 6th, it will be the hot sale day. The furniture exhibition will be open to the public. The factory will sell the goods to the consumers in the form of direct sales. The whole product will be reduced to 6.8 fold on the basis of the lowest 10% of the previous session. The lowest price of the same new product in the city. During the popular hot sale day, the main venue of the furniture exhibition--the new exhibition center will also launch a full-scale lucky draw for the consumption of “Chengdu Made” products, and set up the first, second and third prizes and participation prizes respectively, with a total prize of 500,000 yuan. In addition to the main venue, the exhibition integrates the resources of the local furniture industry park, and cooperates with local industrial parks and stores to form the concept of “Dacheng Furniture Exhibition”, which is centered on the main venue of the furniture exhibition and radiates to various industrial parks and stores. Shop linkage--the whole city home promotion festival activities will inevitably promote consumption in the home sector, form consumption hotspots, and foster new consumption growth points. At present, 15 furniture industry parks and stores including Taipingyuan Furniture Plaza, China Longqiao Home Expo City and Yuanrui International Home Mall have been reached. These stores will also launch concession promotion activities for end consumers. Set off the boom in consumer spending in the furniture industry in the Greater Chengdu area. Finally, I hope that all the friends in the press will give high attention and support to the Chengdu Furniture Fair. Together with us, we will work hard to make this Chengdu Furniture Fair a grand gathering of cooperation, exchange and win-win. thank you all!

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