Jiasen floor Fang Xuzhao: good floor is from the people's reputation

During the National Day, the reporter went to the Jiasen floor production plant to visit and interview. At the time, Fang Xuzhao, the chairman of the board, did not appear in the office, but he personally instructed the technicians to work in the production workshop. Fang Xuzhao, chairman of a well-known flooring company in Shenzhen, has been operating for 14 years. The word that often hangs around is: Gold Cup Silver Cup is not as good as consumers' word of mouth...

Reporter: Hello Fang, I'm glad you accepted our interview. For us, Jiasen Floor can be said to be our old friend. Since 2009, we have had a deep understanding of the other party and Jia Sen floor. We also know that in the past few years, there have been many stories of Jia Sen floor. And change, can always be here to talk to us about the story and changes of Jiasen floor in recent years?

Fang Xuzhao: Thanks to the media and all the friends who are concerned about Jiasen. It may be that many people know that in 2009, a serious fire broke out on our Jiasen floor. Although the fire caused a huge loss, but after the disaster, Jason did not disappoint anyone who was concerned about Jiasen. We had a lot of orders before the fire, but after the disaster, in a very difficult situation, Jiasen still went all out to produce all the products that had been placed on the order, and delivered it to the consumers on schedule. We did not drop any orders in special circumstances and did not delay the timing of any one order. We delivered the products on time to the customers' hands! It was precisely because of the constant purpose and practical actions of Jiasen's ten years of sincere operation that made us Sen's reputation and influence in Shenzhen are deeply rooted in people's minds. So, over the past few years, I personally think that the greatest gain for Jason is: Credibility is the driving force that keeps us moving forward.

Reporter: We all know that the road to building a brand is long and arduous. How does Johnson do in channel promotion and brand promotion?

Fang Xuzhao: Channel promotion We mainly do three major aspects: one is the traditional market, one is the home supermarket, and there is also an online marketing. In terms of brands, I personally think that the most important thing is the reputation of consumers. Our brand management philosophy is “quality + service”. The “word of mouth” is not a self-proclaimed self-proclaimed propaganda. It is the consumer's trust in our quality and the recognition of the service. This method of promotion is also a “self-inspection” process for companies and brands. If the company does not reach a promise of “quality + service” to consumers, consumers will not pass the word of mouth and recommend us to him. friend's. So for us, the Gold Cup Silver Cup is not as good as consumers' word of mouth.

Reporter: What are the innovations in the product design of Jiasen Floor?

Fang Xuzhao: High-end, practical, science and technology are the focus of our research and development. Although the floor is very common, it is not easy to do it well. We are committed to using technology to make the floor more practical and environmentally friendly. For example, one of our scientific research products, “Diamond Face Rosewood Solid Wood Flooring,” this floor is very scratch-resistant, guaranteeing a period of up to 20 years, the appearance of this floor has greatly extended the life of the floor; "Aroma flooring", this product is very popular after its introduction, because this product pest control, mothproof, termite prevention, especially suitable for the weather in Guangdong, has been recognized by many consumers. So in terms of research and development, we are closely following the needs of consumers to develop products that are suitable for consumers' home lives.

Reporter: The product series that Jiaxun's main floor pushed is what you mentioned just now: “Diamond Face Rosewood Solid Wood Flooring” and “Nano Scented Floor”?

Fang Xuzhao: This is a series with intellectual property rights. The main push of conventional products is the stable performance of “wooden flooring”. This teak floor is more high-end than the former two, and it is also the most famous and the best sales in Shenzhen. Teak is a high-end, stable tree species, its characteristics are: good stability, corrosion resistance, insect-resistant ants, is very suitable as a raw material for the floor, and teak growth rings are obvious, very nice. Many people do not realize that teak is used as raw material for boat decks because of its excellent water absorption and moisture resistance. It's better to use raw materials for flooring.

At the same time, teak flooring is also a product that we promise will not have problems for two to three decades. In addition, after the teakwood floor has been used for a long period of time, it will be polished again and will be the same as the new one, so it is said that its recycling is also very good, environmental protection, and the quality is very guaranteed.

Reporter: Do you think the future floor market consumers pay more attention to what aspects of product characteristics?

Fang Xuzhao: I think prices will no longer dominate the consumer's purchase of flooring products, but the main factor, but the quality. Like what I said just now, if you buy a floor of very good quality, you don’t need to worry about any problems in 20 or 30 years, once and for all. However, if you buy a bad quality, you will have to repair or replace the floor sooner rather than later.

Now everyone's consumption concept is slowly turning to rational consumption, and it's a good idea. Most consumers still have a good idea. Many consumers are more aware of what kind of tree material is more suitable for the weather in Guangdong, rather than simply listening to business Fudge, buy those who sound beautiful floor.

Another point, I think that environmental protection has always been the focus of attention of everyone, environmental protection products have always been the main theme of home building materials, all of our products Jia Sen floor has environmental protection requirements, not only green health, but also need to consider reducing consumption and circulation Use other issues.

Reporter: Fang can always analyze it with us. What is the biggest advantage of Jia Sen floor as a local floor in Shenzhen distinguishing it from other floor brands?

Fang Xuzhao: The biggest advantage of our Jiasen floor is: From raw materials, to production, to sales, to paving, to after-sales service, is a one-stop service. This process is not commissioned to process and control itself throughout the process, guaranteeing a high standard of quality and service. This is no brand that can do like us.

Reporter: For a long time, the e-commerce development in the home industry has been slow, especially in the flooring industry. But from this year onwards, online malls in the flooring industry have also gone online. For instance, the iconic company has just recently cooperated with Taobao. Do you think this is a sign that the flooring industry has started a new online shopping force? How do you see the development trend of the home industry marketing network?

Fang Xuzhao: I think online marketing must be a trend in the future, but this is a long road. At present, online sales technology still cannot make consumers feel immersed in the colors and materials of products, and it is impossible to understand the flooring products more deeply. As the color of the floor, there are only 7 or 8 kinds of them, and there may be problems such as color difference on the Internet. It is impossible to see any difference, so I think we must personally feel that we can call consumers to rest assured. In addition, logistics and paving services are also a big problem. There is a saying in the industry: “Three floors and seven pavings”. Without good service packages, customers have no way to enjoy the enjoyment of life brought by genuine high-quality floors. Therefore, the Internet marketing of the flooring industry still needs to find better quality. The solution can be more widely promoted. It is believed that with the advancement of online sales and offline technology, e-commerce in the home industry will usher in its golden age.

Reporter: During the Mid-Autumn Festival and the National Day Festival, did you not know whether there was any concession for Jiasen Floor to give back new and old customers?

Fang Xuzhao: There are powerful discount promotions in B&Q, Le'an, and all of Jiashen's stores, and the discount is the largest in this year. So consumers only have to buy a floor at the scene to enjoy a very good value discount.

Reporter: You are an expert in the flooring industry. Here you can share with us users from a professional point of view how to make a good purchase of flooring?

Fang Xuzhao: First, choose a more well-known businesses, buy a guaranteed, after-sales service is guaranteed. Second, to shop around in order to find the floor suitable for your home decoration style and needs. The third is to remind everyone that the Shenzhen market is now the easiest to confuse consumers is the "printing board", printing plate is not a real solid wood floor, it is a solid wood substrate paste a layer of wood grain "printing paper" to To cover up the major defects on the floor materials, the poor quality of the material itself is not used. If the “printing paper” is damaged after a long period of use, the difference between the background color and the surface will be very large, which will seriously affect the decoration effect. If consumers want to identify the printing plate, I can teach you a small trick here: the printed version of the pattern is printed, artificial, although it seems no color, but the back of the printing plate and the front of the pattern looks obvious Not the same, but the real good floor is the same regardless of the pros and cons. This is the easiest way to prevent it.

Reporter: Yes, thank you, Fang, and hope that Jiasen Floor can be favored by more and more owners.