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With the popularity and implementation of the domestic “Twelfth Five-Year Plan†policy, a new round of competition has quietly staged. In this turbulent international economic environment, who can persist until the end, who will be eliminated? Who will phoenix nirvana? Domestic housing prices are rising, household goods are rising, can small and medium-sized hardware companies grasp the domestic market? Capitalist protection policy, cancellation of export tax rebates, can large enterprises enter and export foreign markets? The ability of independent innovation is low, the brand is weak, can China's hardware industry break through the restrictions of foreign development models and kill a bloody path of its own? Obviously, the future is in your own hands. After China's entry into the WTO, with the tide of economic integration, the global manufacturing industry has accelerated its transfer to mainland China. It is a general trend, and China will gradually develop into a world-class manufacturing base. How to compete in the storm in this market? How to develop on this huge economic chain? How to use local advantages to turn things around? The monks are not talented, simply make the following:
First, talent is the source of enterprise competitiveness and innovation.
As we all know, the 21st century is the century of talents, and talent competition is not only the competition between countries. For large and medium-sized enterprises lacking the ability of independent innovation, the competition of talents is particularly important. By incorporating talents, improving the ability of enterprises to innovate, and standardizing the management model of enterprises, they can better obtain the momentum in the competition, while the talent advantage can make enterprises seize the market opportunities, let enterprises stand out in the market competition, and the first-class talents are on the production line. The role can not be underestimated, first-class talents use mental labor combined with manual labor, transforming technical knowledge into “potential†productivity, thus transforming “potential†productivity into direct productivity and material wealth. This process will promote independent innovation and realize the double benefits of innovation interests. In general, the inclusion of enterprise talents in jade training has an important role in reducing the cost of products and improving the quality of medium and low-end products.
Second, multi-line development is not as good as a single conversion.
Some hardware companies may be confused by the so-called "egg baskets" theory in economics, and invest funds in various fields in order to obtain higher benefits. It is true that diversified investment and diversified elites can improve the adaptability and adaptability of enterprises, and also increase the market share of enterprise products and diversify risks. However, for small and medium-sized hardware companies, the dispersion is not risk, but strength. In the classic management theory, there is such a view: companies should always focus on core competencies, and should not rush into new products without moving away from core business.
Therefore, monopoly and professionalism are not stubborn opinions, but they are not a shackle, but a sound business strategy. The diversified business model has long been seen in the company, the hardware company that produces faucets, and may also be the manufacturer of ceramic toilets. The business model of “focusing on vertical development and supplementing horizontal development†has both advantages and disadvantages. I think that for small and medium-sized hardware companies, diversification is like a rainbow of seven colors. Although it is dazzling, it is difficult to grasp. In the hands, like a fist to fight out, only five fingers clenched, in order to form combat power, and in the market competition, our strength is to extend the hand, only to take a single, professional strategy, can become a clenched fist.
Third, break through the limitations of foreign development models and grasp the domestic and international markets.
A considerable part of China's hardware manufacturing enterprises are mainly export-oriented. Some enterprises have adopted the domestic and domestic development model, blindly pursued the strong purchasing power of foreign markets, rich profits and relatively simple sales models, which caused many enterprises to lose their founding brands. It is a good time to improve research and development capabilities, expand sales channels, and cultivate sales teams. The hardware industry is also very dependent on exports, and the financial colds are coming. This achilles heel is more clearly seen.
Coupled with the impact of domestic housing prices and rising prices, the development prospects of the hardware industry are still unclear.
But biting his teeth, holding a good attitude, the difficulty will always be spent. What should be done now is to consolidate the already occupied market, further cultivate and develop new markets, further improve product quality and accelerate the development of new products. Production technology is developing in the direction of intensification, flexibility, automation, specialization and production supporting network. Only by stabilizing the domestic market and improving product quality can we better explore the international market.
Fourth, build a self-owned brand and establish a corporate image of China.
The creation of hardware brands should be said that it is very difficult to build any brand. Brand building needs to have two conditions: First, product quality. Second, the manufacturer's services. With these two conditions, the brand can be built. Although the hardware is a small hardware, the threshold for entry is relatively low, but there is a certain difference in the mastery of product quality and the continuation of service. The brand is insisting on the first, and the second is the continuation of the service. Through these two pieces, it fills the gap in the product and hardware consumption industry. Some things are not meant to be merchants or manufacturers, which can be formed through unilaterality.
In fact, the establishment of the entire brand must be achieved through the complete integration of manufacturers and businesses and the needs of the market, including the needs of services. The recognition of the brand is a must-go, but it is definitely a rough road. Only the brand can be gradually transferred from the export mode of the brand production and neutral packaging to the export of its own brand-name products. The production of branded and neutral packaging has indeed played an important role in rapidly expanding the export of China's hardware products, but this is not a long-term solution. This kind of operation cannot establish the image of Chinese enterprises. Creating your own brand and developing your own independent business model is also the key to success.
Fifth, green development, walking in the front end of energy conservation.
From a long-term strategic point of view, green development, the future development of the hardware industry can be described as profitable, the hardware industry is highly dependent on resources, and learning how to save resources is one of the enterprises in the transformation. The key jumping point. The establishment of the recycling of old hardware of outlets has a significant effect on resource utilization. Through development, a higher percentage of resource utilization is mentioned, which not only reduces production costs, but also better follows the path of sustainable development.
Down-to-earth, independent innovation, absorbing talents, and green development. Here, I wish our hardware industry continues to be brilliant and endless!
Inventory at the end of 2010: Analysis of the overall prospects of China's hardware industry
Since the beginning of the last century, China Hardware has always maintained a high-speed development trend and has become an important hardware country in the world. However, it is undeniable that China's hardware industry still has a big gap with the world's hardware companies in terms of product research and development, innovation, brand management, marketing management, enterprise scale, and financial strength. Looking at the future, how to make the hardware industry from many It is my topic this time to stand out from the competition.