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Hong Kong people go to Shenzhen to buy furniture into a trend to leverage Hong Kong to explore new growth points
In an interview with reporters, a small number of mainlanders said that they feel that Hong Kong furniture style is newer and more environmentally friendly. There have been experiences in buying furniture from Hong Kong back to the Mainland. However, considering that most of Hong Kong's furniture is produced in the Mainland, and that furniture is returned to the Mainland, it is necessary to pay customs duties. Most citizens are not interested in this. 1. Cheap goods to buy Hong Kong people on Shenzhen furniture "very feel" More and more Hong Kong people found that in Shenzhen can buy furniture similar to Hong Kong fashion style, but the price is much cheaper. The reporter saw a pair of small couples Will and Daisy in Hong Kong at the Wufang home. This time they came to Shenzhen to buy furniture for their new home. In a brand store, they took a fancy table for four people. The materials and workmanship were similar to those in Hong Kong, but the price was 40% cheaper. Will said that although the renminbi has now appreciated, in general, buying furniture and shipping in Shenzhen is still 30% to 40% cheaper than Hong Kong. Moreover, more and more stores in Shenzhen have services for Hong Kong guests. In addition to the cheap price, buying furniture in Shenzhen can also be delivered directly to Hong Kong, which is one of the important factors to attract Hong Kong people. The staff of Shangpin International Furniture Store said that although the furniture was sold to Hong Kong people in the past, the sales volume has always been limited because the logistics, size and other supporting items have not kept up. Due to the different layout of Hong Kong buildings and mainland residents, local consumers are not suitable for size or dissatisfaction with color. It is relatively convenient to return and exchange, but it is difficult if furniture goes to Hong Kong for return. In this regard, Shangpin International not only launched Hong Kong's on-the-spot measure, but also the purchase of furniture by Hong Kong people, and the consumption of Hong Kong people has increased significantly. Daisy said that they have gone to three or four stores and selected a bed, bedside table, bookcase, TV cabinet, small coffee table, dinner table, a total of six pieces, costing nearly 20,000 yuan, because the price is promotional items, the store does not include The shipping cost is given a discount, and all the furniture sent to the home and downstairs will cost about 2,000 yuan. A number of store staff said that after the Hong Kong people order, the company can usually ship within 3 days, and the next day can be shipped to Hong Kong. Consumers pay the deposit to the delivery of no more than one week. Due to the large discount on furniture in the Mainland, even if it is to pay more freight, the people of Hong Kong will still be very affected. For example, a 1.5-meter double-panel wooden bed, priced at 1060 yuan, Hong Kong people to pay their own freight costs of about 150 yuan, if you need to express to the downstairs of the residence, you need to pay 150-200 yuan, the total freight costs up to 350 yuan, "more than 1,300 A new double bed is hard to find in Hong Kong.†Will and Daisy told reporters that the feeling of buying furniture in Shenzhen is very special. “Hong Kong is so expensive, many furniture shops are not big, and there are very few large stores. Sometimes you can only look at the furniture catalogue. In Shenzhen, it's different, look at the real thing, just pick it." 2. The car package to buy the package to install the store for the tourists to surprise each other. In the interviews of various supermarkets, the Hong Kong people have become Shenzhen. One of the important purchasing power of the home market, such as home-based residences, B&Q, Jinhaima and other nearby brands of home building materials stores are particularly popular. Since the arrival of the Shenzhen Metro era last year, it has also promoted the enthusiasm of Hong Kong people to purchase furniture and building materials in Shenzhen. It is observed that more than half of the home stores are located along the subway. It is expected that Hong Kong people will not go to any of the home stores in Shenzhen for more than one hour. At present, there are not a few Hong Kong customers in the furniture stores such as Hundred Years and Century Center Red Star Macalline. The Futian Le Anju, which is adjacent to Futian Port, Huanggang Port, and Nanshan Le Anju, which is close to Shenzhen Bay Port, has become one of the more concentrated building materials stores for Hong Kong customers. According to the staff of the store, Hong Kong people who come to Shenzhen to buy furniture and building materials pay more attention to the quality of the products when choosing furniture and building materials. In the face of huge business opportunities for Hong Kong businessmen, a number of local home stores have launched "Shenzhen orders, Hong Kong delivery, Hong Kong installation" and other initiatives, and most of these services are provided free of charge, for Hong Kong customers, basically can do No worries throughout the journey. There are also some stores that arrange special shuttles to and from the port every day to make it as convenient as possible for Hong Kong customers to shop. For example, Shenyejiafu provides “Shenzhen Order, Hong Kong Delivery and Installation†service, and because Home Furnishing Home is located in Sungang Logistics Park, it has great advantages in professional and efficient logistics and distribution; Century Center Red Star Meikai The dragon not only provides one-stop service of “Shenzhen Pay, Hong Kong Delivery, Hong Kong Installationâ€. The store also has VIP VIP lounges for Hong Kong and Macao customers. Hong Kong and Macau customers can reimburse taxi fares free of charge and enjoy free catering services. Wufang Home proposes to build the first Hong Kong-style building materials home procurement base. It has launched a comprehensive range of “Shenzhen orders, Hong Kong delivery, Hong Kong installation†and “Hong Kong people special†and “Hong Kong people special access†for Hong Kong customers. Special service. Fang Weibo, deputy general manager of the store, said that since the establishment of the store, Hong Kong customers accounted for 40% of the entire consumer population, and the highest can reach 60%, which is very dependent on Hong Kong customers. 3. Shenzhen people go to Hong Kong to buy furniture? "It takes time and effort to pay taxes, it is really unnecessary." On this side, Hong Kong people have chosen to go to Shenzhen to buy furniture. This has become a trend. On the other hand, some mainlanders have turned their attention to Hong Kong furniture. The reporter interviewed 21 Shenzhen citizens and asked them if they would choose to buy furniture in Hong Kong and return it to the Mainland if they had the opportunity. Only four people said that they feel that Hong Kong furniture styles are more innovative and more environmentally friendly. There have been experiences in buying furniture from Hong Kong back to the Mainland. The rest of the respondents believe that many of Shenzhen's furniture are Hong Kong brands, and most of the Hong Kong brand furniture is produced in the Mainland. Why do you have to go to Hong Kong to buy time and trouble? This is indeed the case. According to the information released by the Hong Kong Furniture Industry Association, the Hong Kong Furniture Industry Association currently has more than 200 member units. The factories are basically located in Shenzhen, and most of them are top brands in the industry. Some well-known Shenzhen furniture brands such as Red Apple, Dynasty, etc., are either produced in Shenzhen, registered in Hong Kong, or registered in Shenzhen, and the boss is Hong Kong. The furniture produced by these companies is more in line with Hong Kong's style and philosophy, and therefore more and more It is favored by the consumer groups in Hong Kong. Another more practical key is to go to Hong Kong to buy furniture and bring it back to Shenzhen, even if it is used for tax purposes. According to the regulations, the total value of the passengers carrying baggage for single-person passengers is less than 5,000 yuan, and it is a reasonable amount for self-use, and no tax is required. However, there are 20 kinds of goods that must be taxed regardless of whether they are reasonably used or not. Furniture and lamps are included. On March 26 this year, the General Administration of Customs website circulated the No. 15 Regulations of 2012, including the revision of the “Regulations on the Entry of Goods of the People's Republic of China†and the “Tax List of Imported Goods of the People's Republic of Chinaâ€. Among them, the tax rate of solid wood furniture, leather furniture, rattan bamboo furniture and other furniture is adjusted to 10%. The furniture products include sofas, modular furniture, cabinets, cabinets, tables, chairs, bookshelves, beds, mattresses, cushions and other products made of various materials. The regulations have been implemented since April 15. In this way, even if the Shenzhen citizens bought a small bedside table worth 600 yuan in Hong Kong, once they were intercepted by the customs staff, they would have to pay 60 yuan. "Going to Hong Kong to buy some trendy creative home furnishings, this can be; but to go to Hong Kong to buy furniture, this is really unnecessary." Miss Wang said.