Diamond consumption is entering the era of low profit, artificial gem-quality diamond is expected to break through

Abstract Today, China has become the world's second largest consumer of diamonds. Relevant agencies predict that the number of marriages per year will be about 25 million. For the new generation of post-80s and post-90s, diamond rings and related accessories have gradually become an indispensable part of wedding consumption...
Today, China has become the world's second largest consumer of diamonds. Relevant institutions predict that the number of marriages in the country is about 25 million a year. For the new generation of post-80s and post-90s, diamond rings and related accessories have gradually become an indispensable consumption in wedding consumption. In the next five years, China's diamond e-commerce market will usher in a market size of 10 billion.

According to statistics, from 2003 to 2013, China's ports supervised the import and export of rough diamonds of 53,400 batches, weighing 460.094 million carats, with a value of nearly 36.6 billion US dollars.

Li Jun, a diamond trading industry insider, said that diamond consumption is gradually entering the era of meager profit from traditional department store counters, brand stores, diamond B2C, and mass-market retail stores.

The reporter searched on a well-known e-commerce platform in China and found that traditional jewelers such as Chow Tai Fook and Chow Sang Sang also opened online stores. In the online store of an e-commerce platform of Chow Tai Fook, the price range of the diamond ring is between 1000 yuan and 6600 yuan, including more than 1 carat diamond ring, but its sales volume is almost 0, and the diamond ring worth thousands of dollars is more affected. Consumers favor. Chow Tai Fook’s staff said: “The original price of the official flagship store is the same as that of the physical store, which was uniformly formulated by Chow Tai Fook and announced to the public!”

An industry insider said that the future will inevitably enter the era of e-commerce, although jewelry is not entirely suitable for pure online sales, but diamonds as a global standard of stone, quality will not change due to the brand, the era of diamond profits After all, it will become history.

Li Jun believes that the future diamond market will be further refined. "Someone chooses a brand, some people look at the price, some tend to customize, some prefer the loose diamond, and ultimately it depends on how consumers choose."

Some analysts believe that the large single crystal of artificial gem-quality diamond is expected to break out in the market with its price advantage. With the maturity of China's artificial gem-quality diamond large single crystal synthesis technology, the finished product can be used to decorate men's wallets, watches, tie clips and other high-end products, and can also be used for women's decorations, such as jewelry and other luxury goods, a wide range of applications.



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