It is reported that stores and decoration companies around the 11th have launched the most preferential promotional policies in history to attract consumers. However, except for the sales of some large stores and the same period, most companies generally reflect the difficulty of nuggets in the decoration market this autumn . Around the eleventh, the home market sales fell by more than 20% At the beginning of the year, a series of property market control measures issued by the state made the real estate market enter a "freezing point" of transactions. The wait-and-see atmosphere in the property market was strong, which directly affected the downstream home furnishing industry. As of eleven, the cloud of sorrow that enveloped the home industry has not subsided. Using the National Day holiday to increase sales has become the biggest concern of major stores and merchants. The reporter surveyed and understood that during the National Day, merchants have launched various marketing activities, creating the "most intensive, lowest discount, most discount, most publicity" over the years; even some companies said that they do not want any profit, only hope to enhance the market through "heavy attack" Popularity. However, during the National Day, the passenger flow and sales volume of many stores were not satisfactory, and the overall sales of the home furnishing industry fell by at least 20% year-on-year. According to Yin Yuxin, deputy general manager of Oriental Home Furnishing Plaza, during the National Day holiday in 2010, the overall turnover of the Beijing home furnishing industry fell by 20% to 30%. Some people in the industry even said that companies with a 40% decline in sales during the National Day abound, and some of the less well-known home products have basically no sales during the National Day. The market is frustrated by the frequent new policies on property market regulation Looking back on the past, the long holiday sales of home stores have been repeatedly awarded the titles of "Blowout", "Gone with the Wind", "Nuggets" and so on. In contrast, in the 2010 National Day market, the home industry invested in the "biggest" discount but failed Ensure eleven sales. The reason is that many people in the industry have reached a consensus, unanimously pointing out that the home furnishing industry was frustrated by the new policy of the property market. First, the property market regulation policies are frequently issued. The shrinking real estate transaction volume directly affects its downstream industries, which has caused a huge impact on the home furnishing industry. Second, in recent years, the rapid expansion of hypermarkets such as Red Star Macalline, Actual Home, Jimei and others Some brand merchants have opened independent stores one after another to divert the source of customers. Thirdly, it is worth noting that consumers ’consumption philosophy is also becoming more rational. Before buying household items, they will compare the three, This kind of marketing activity is not deeply touched. Fourth, the promulgation of the "National Five Articles" on the eve of National Day has aggravated the wait-and-see mood of consumers. Yan Guangcai, CEO of European Floor, said in an interview with Sina Home that the introduction of real estate regulation and control policies has an impact on the home furnishing industry. The new policy has led to a growing consumer wait-and-see mood at this stage; plus the current consumer promotion of normalization Activities have become exhausted, and it is even more difficult for merchants to increase sales. Just need is still unpredictable in the future market trend A series of national control policies have caused housing transactions in first-tier cities such as Beijing and Shanghai to plummet. On September 29, the "National Five Articles" were introduced. "Purchase Restriction Order", "Prices not allowed to rise within three months of opening 3", "Housing Deed Tax Adjustment" and many other policies were launched. The wait-and-see atmosphere in the property market became more intense. As a downstream industry of real estate, what is the future trend of the home furnishing industry? According to a survey by Sina Household, 60% of netizens said they were delayed by the New Deal, and 43% of netizens believed that the New Deal would have an impact on the home furnishing industry. As for whether the unstable property market will affect-> decoration plan, 46% of netizens said that they will not reduce their expenditure on home improvement. Opinions on the future trend of the home furnishing industry are mixed. Some insiders said that the regulation of the property market will help the home furnishing industry return to rationality and the long-term and healthy development of the industry. Some insiders said that the overall market share of the decoration market is still very large, and the rigid demand for home furnishing will not be attributed to real estate. The New Deal is reduced, and companies need to improve their influence in the market by cultivating their internal strength, so as to seize the market; some insiders said that after the home market has many uncertainties, the entire market will be uncertain and uncertain. For more furniture information , go to http://news.gojiaju.com/ Artworks are the crystallization of artists' intellectual labor. As a special commodity, it circulates in the art market. Like other commodities, it also has the basic attributes of ordinary commodities: use value and value; The difference is that the use value of works of art is embodied in the spiritual level rather than the material level. It aims to meet people's aesthetic and spiritual needs. Therefore, the use value of artworks is greatly affected by subjective factors. Art Transaction,Art Transactions,Transaction Art,Antique Art Trade The universe in the stone is great , https://www.zdsarts.com
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Home Furnishing Market Sales Decline YoY This Fall, Future Market Trends Unclear
On the eve of National Day, the new policy of the property market was issued again. The nationwide suspension of the three sets of loans, the down payment of the first suite should not be less than 30%; at the same time, the local regulations were strictly required. One week after the New Deal was issued, many industry insiders said that the introduction of the New Deal brought "fatal trauma" to the home furnishing industry.