Luxury home sales in Shenzhen are not ideal Ou Mei Jia Dian is a company that specializes in high-end original European and American kitchen appliances . The products are sold for tens of thousands to more than 100,000 yuan. A few days ago , his store located in the " Xinghe Third Space ", a high-end home store in Futian District , ushered in a powerful consumer Mr. Huang . When he entered the store, he named him to buy the most expensive American brand Viking stove in the store. District General Manager Ge Jianjun was overjoyed. Because, since the "rich American favorite brand" Viking stove into the store, the sales situation is less than ideal, the biggest business deal of Yantian in Shenzhen is only a customized luxury real estate model room set. "Like big brands such as American Viking, we are hesitant to purchase, usually a guest book, we and the United States orders." GLACIOLOGY said store Other European brands than 50,000 yuan kitchen appliances more popular, but more than Electrical appliances with more than 100,000 yuan seem to be a bit overwhelming. As for how to develop Viking 's market in the next step , Ge Jianjun seemed a little puzzled. Why is it so expensive ? Where is the value ? This is the most frequently asked question for international home luxury brands entering the Chinese market. "Our brand is equivalent fashion LV, Chanel and Gucci, the luxury car Bentley and Rolls-Royce." Shenzhen Chinese Commercial News reporters Zai Caifang and Guo Chengzhong often hear the international household brand or person in charge of high-end home store Analogy. For high-end home market awareness is not enough, the new general manager Huang Da Vinci director explains, because of clothing, jewelry, watches, cars belong to the mass consumer goods, even if people do not buy, but also can be seen everywhere in life; and home It is in a very private space , especially luxury homes , which can only be seen in villas and mansions. In addition , at present, most people's demand for houses is still unsatisfactory , and attention to home is naturally not high. Controversy over domestic production Are these expensive furniture made in China or imported ? This is also a problem that home furnishing " foreign bigwigs " are often questioned by consumers. " Of course imported from the original !" The answer is unquestionable. In fact , according to people in the furniture industry , " import " of imported luxury furniture is not false , but in fact 70% to 80% of furniture is "made in China ", and luxury furniture sells its brand added value. Â According to Shenzhen, a high-end stores, responsible person, who asked not to be named, introduction, production and processing of raw materials are mostly imported, but not the production of furniture in the domestic direct sales, can only be exported to Europe and America, and through distribution Merchants to domestic consumers. " Strictly speaking , at present most of the furniture of international brands is ' Made in China ' . " The person in charge said that foreign luxury brands have a long history , and some even exceed 100 years . The brand's popularity and reputation have made domestic furniture companies unmatched. . Experts in the industry reminded that imported branded homes also have different levels and should not be worshipped blindly. Shenzhen Furniture Industry Association president Albert Wong told reporters, imported furniture two cases, one is native to China, domestic processing enterprises in accordance with the requirements of foreign brands, to produce the first furniture export, re-import back; the second is the original The place of origin is abroad , but it also depends on the situation. Huang Weiye said that if the country of origin is Italy, France, etc. , the process technology level and labor cost are high , and the price is reasonable , but if the origin is Thailand, Malaysia, or Eastern Europe , the process level is no less than that of the Chinese furniture industry. high, such furniture is priced too high if it is unreasonable, consumers should be carefully screened, high prices are not necessarily a good stock to buy. Refrigeration Parts,Leader Refrigeration Parts,Refrigeration Parts And Supplies,Refrigeration Compressor Parts Ningbo Kyson Cool Electronic Technology Co., Ltd. , https://www.zjkysoncool.com
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