Furniture exports are struggling, enterprises need to grasp the quality brand and find another way out

In recent years, China’s merchandise exports have frequently encountered barriers, and furniture exports have not been spared. It is reported that the EU has recently passed the "Wood and Wood Products Regulations and New Environmental Design Directives" to further improve the export of wood products to China, which is undoubtedly a blow to the depressed furniture industry. Why are China's furniture exports frequently blocked? I am afraid it is not a question of which party alone. Identifying the cause of the problem to better develop itself has become a top priority for every company involved in the furniture industry.
First, the pulse has been fixed, the cause of the disease in the near future, China's furniture exports often encounter foreign barriers. According to industry experts, among all the restricted reasons, the following points have become the main constraints on furniture exports.
1. The importing country is plagued by “famine”.
China's furniture exporting countries are mainly the United States and the European Union countries. According to relevant data, the export value in 2010 accounted for 53.9% of the total value of furniture exports, accounting for half of the furniture exports. The quality of exports is naturally related to the economic situation of the importing countries. However, whether it is the United States or the European Union, the short-term economic operation is not very optimistic. According to a report released by the US Department of Commerce, the US economic situation was lower than expected in the first half of the year. The economies of the EU countries are also in a state of tightness. The negative impact of the “famine” in the importing countries on China’s furniture exports can be enormous.
2. Trade barriers are frequent and furniture exports are difficult.
Just as China's furniture industry entered a period of low tide, foreign trade barriers bills showed a tendency to bombard. First, in April 2010, the US Lacey Act amendment will be followed by the US Composite Wood Products Formaldehyde Act from January 3, 2011. At the same time, the EU’s Country of Origin Labeling Act will also be in 2013. Effective on March 3. This series of bills has made our country's furniture exports difficult.
3. Ignore the construction of my own brand into an internal cause.
A series of foreign trade regulations that set up trade barriers naturally contain many unreasonable conditions. But the reasons for the company itself are the most thought-provoking. The plagiarism of the furniture industry is constant, lacking originality, leading to weakened competitiveness of enterprises. Encountering barriers to entry is also expected.
Second, adhere to the original, lay a good foundation
1. Excavating the domestic market and reducing the pressure on exports The domestic solid wood furniture market has been hot recently, but there are few companies that use mahogany to make furniture. The principle of rarity is to promote the eyes of consumers to this foreign guest, the market prospect of mahogany solid wood furniture can be described as bright. In addition, overseas countries often use the environmental performance of furniture materials to make a fuss. For example, the United States "Standard Wood Products Formaldehyde Act" mentioned above puts a barrier on the formaldehyde emission of materials. If you do pure solid wood furniture, it will break this barrier. Other furniture companies have blindly increased their export quotas and neglected the replacement of furniture materials, allowing importing countries to seize the handles.
2, create their own brand, improve the competitiveness of enterprises. The lack of originality in furniture homogenization is an important reason for the limited export of furniture. Furniture companies should adhere to originality and constantly innovate and develop new products. The creation of its own brand by Lingwang is an inevitable way to reduce the barriers to export barriers. The self-owned brand has its own unique mark, from the shape to the design concept to fully display the creativity of a company. As an export furniture, this creativity can even become a huge selling point, thus attracting the attention of importing countries.
3, know the needs of consumers, quality and environmental protection and pay attention to consumers when buying furniture, of course, must consider the environmental protection factor of furniture. But more important is to look at the quality of the product. For overseas customers, the quality of furniture is the primary factor in their purchase intention. Excavating the domestic market and alleviating export pressure are certainly one of the ways to avoid trade barriers. However, domestic sales and exports are not contradictory. The combination of both phases is the neutral road for foreign trade furniture. This requires the company to maximize the quality of the furniture and conquer the hearts of foreign consumers with near-perfect hardware conditions.

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