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Also this year, custom inadvertently entered the public life inadvertently: from a few hundred thousand yuan an evening dress to a few dollars a self-made ring tones, from DIY bedspreads to refrigerators, from wardrobes to walk-in closets From hair style to makeup, from the big shift of education to small class, to one-on-one personal education... Customization is not only a symbol of the luxury life of a few people, it also caters to the needs of the masses with individuality, self and pragmatic attitude. New ways of consumption are popular. So for home customization, what about Chengdu consumer acceptance?
Recently, the reporter visited a number of home markets and found that because consumers do not know much about custom homes, when choosing home products, whether to customize or select finished products, it often makes consumers difficult.
NO1. Tangled finished furniture: choose large custom furniture: high utilization rate of the current furniture market, in the market structure, the market share of finished furniture is significantly larger than custom furniture, at the same time, due to the requirements of process development, custom furniture is mainly concentrated In the cabinet category, therefore, the finished furniture provides consumers with more choices, especially in terms of style. The finished furniture includes European, Chinese, modern, classical and other styles, while the custom furniture is mostly modern panel furniture. Customized furniture greatly limits the choice of consumers in style selection and material selection.
In the Chengdu Business Daily reporter's random survey of 50 interviewed consumers, 75% of consumers are willing to choose finished furniture due to restrictions on style and material selection. But among them, 20% of consumers said that the two are very entangled. “While there are various options for the finished product, the customized furniture can be tailored according to my living habits, room size and specific needs, and can make full use of the space.†Mr. Wang, the new owner of Huaguang Mingcheng City, believes that custom furniture is no matter from color. , modeling or internal structure, can be customized according to the needs of consumers, very suitable for his family of 100 square meters or so small apartment.
NO2. Tangled finished furniture: saving price and time cost Customized furniture: Solving the layout problem In addition to a small number of villas and luxury homeowners, there is a demand for overall high-end customization and whole house customization at home, in the general custom, because it includes cabinets and wardrobes. In the interior cabinets, most of them are standard customizations introduced by manufacturers. Consumers often modify the size, panel color, and conditional requirements. In order to meet the changing needs of consumers, many finished furniture are also mass-produced, and also according to the needs, in the development of the product, also set a lot of variability, so that sales and use, can be different with the needs Make corresponding adjustments to improve the functionality of the furniture to compensate for the gap between finished furniture and custom furniture. The finished furniture enterprises have strong product development capabilities and obvious scale effects, while the customized furniture is a personalized service provided by the manufacturers. Relatively speaking, the cost naturally rises. Therefore, finished products of the same quality and specifications are cheaper than custom. If it is a villa or luxury homeowner, most of them are high-end custom, full house customization, and the demand for materials, hardware accessories, styles and styles is higher, and the cost of the products will be higher. From the perspective of delivery time, finished furniture also saves time and cost compared to custom furniture.
Compared with the finished furniture, the “single secret†of the customized furniture is to solve the problem of irregular space in the living room. For example, there are prominent beams and columns in the room, the cloakroom area is small, the penthouse of the duplex building is down, and the stairs are under the stairs. These shaped spaces are difficult to find suitable finished furniture, and the custom furniture can be easily solved.
Custom furniture VS finished furniture 4 big tangles make consumers embarrassed
"Customization" seems to be a great distance from the general public. In the early years, customization seemed to be the privilege of local gold. Nowadays, after “customization†is supported by certain economic strength, with the pursuit of people's quality of life, it has become a life attitude.