Floor Industry Improves Threshold and Advances to Brand Consumption Era

In recent years, the overall downturn in the flooring industry has objectively provided an external contributing factor to the transformation of the flooring industry. However, at the same time, driven by intensified market competition and the escalation of consumer demand, China's flooring industry is consolidating its foundation from the era of product consumption to brand consumption.

At this stage, the flooring industry is basically still in the category of labor-intensive industries. This kind of industry model is also doomed to the threshold of the floor industry is not high.

The long-term boom in the floor market has caused a number of companies or individuals with incompetence to join the industry. This way, a batch of “unique-army” landfalls have directly lowered the level of competition in the flooring industry, causing “robberies”. "," "Malicious Attacks," and "Price Reduction" and other adverse competition phenomena fluctuate. The entire floor industry's operating quality, customer reputation has caused a great negative impact.

Low barriers to entry cause adverse competition

In recent years, the overall downturn in the flooring industry has objectively provided an external contributing factor to the transformation of the flooring industry. However, at the same time, driven by intensified market competition and the escalation of consumer demand, China's flooring industry is consolidating its foundation from the era of product consumption to brand consumption.

A big trend in the flooring industry is that the consumer behavior of Chinese consumers has become more sophisticated. The demand for flooring products has been measured on the basis of price factors, such as environmental protection, after-sales service, design, function, color, material, and shopping environment. , service quality and other aspects.

The benchmarking companies represented by some powerful brands have already set a threshold for entry before the new consumer trends: Small brands without equipment, technology, shoddy, cutting corners, mimicking plagiarism, and low-price homogenous competition will be blocked. Outside the market.

As the fierce competition in the market is further intensified, more and more weak people will be eliminated in the process of reshuffling the industry. The space and resources occupied by the strong will be even greater.

At the same time, industry entry thresholds are low, and growth is too fast. The shortage of design and R&D personnel, lack of originality, and product plagiarism have seriously hampered the development of China's flooring industry.

In particular, the lack of a number of perfect supporting specifications restricts the manufacturer's large-scale production and rapid development. The contradiction between the individualization, scale, and standardization of flooring will be the bottleneck of public manufacturers in a short period of time.

Improve the threshold to advance to the era of brand consumption

The vicious competition in the "price war" in the flooring industry has intensified. These typical forms of China’s competition have resulted in the same appearance and function of the products on the market, and the low degree of industry concentration has seriously hampered the technological upgrading of the flooring industry and the pace of development of outstanding enterprises. Equipment in developed countries has become highly serialized and standardized with completeness, versatility, and interchangeability.

Market participants believe that fierce competition in the market means the end of the huge profits in the furniture manufacturing industry, and the decline in profits has been unable to support the “price war” of homogenous competition.

With the change of consumer attitudes and the increase in brand awareness, young people in the future will not only be the main force for floor consumption, but their ideas will also change the market's development trend.

The floor consumption has been transformed from necessity, practicality and applicability to quality. In the future, the competition in the flooring market is not only selling products but also selling designs, selling concepts and selling brands, and the quality of life reflected by the brand will become a consideration for consumers. An important criterion.

It can be foreseen that in the future Chinese flooring market, enterprises that rely on plagiarism and homogenization of low-price competition will eventually be eliminated.

In the consumer's personalized demand driven by the previous functional demand, the era of brand consumption in China's flooring industry has been ready.