China's wooden door industry should develop towards high-end and brand

According to relevant data, China has now become the world's largest production base for doors and windows and consumer markets. However, this contrasts sharply with the lack of Chinese door industry brands and low production capacity. Therefore, the CEO of Kechuang Wooden Doors urges that the Chinese wooden door industry should develop towards the high-end and brand. It should use the brand enterprises as the benchmark to lead the development of the industry and change the current imbalance in the development of the wooden door market so that the market can be integrated.

China's wood industry from the early Bai white door to today's finished product suite door, gradually formed large-scale production from hand-made, entered a professional, branded commercial market. Huge market demand has stimulated supply. More and more other large-scale integrated enterprises and floors and furniture industries have turned to production and have been continuously flooding into this industry. Although the industry scale is not too small, it is difficult to reach a production line. Large-scale production. What followed was the duplication and follow-up of door products, resulting in the generalization of industry technology, no breakthroughs and no innovation.

At present, some regional brands have not yet been understood by consumers. This is because companies still lack corresponding capabilities in brand planning, especially in brand promotion and operation, which is a single traditional model. These companies lacked a sense of hierarchy in the market positioning of their products. At the same time, they did not find a suitable brand of image packaging on cultural appeals and product differences.

According to the person in charge of Fangyuan Wood Products, “In fact, when deciding to become a brand, it is necessary to determine the core value of the brand and the differences between it and other manufacturers.” This core value and difference comes from the quality of the product. For the door product, its quality should first be discussed from the door base material, that is, the so-called "good door can not do without a good board."