Appliance Transformation Internet + Provides New Way Out

In 2014, it was called the first year of smart home. In 2015, it is expected to become the year of the outbreak of smart home and home appliance industry. At the beginning of the year, the Ministry of Industry and Information Technology quoted data from the China Internet of Things Research and Development Center, stating that in 2015, the overall market size of the Internet of Things will reach 570 billion yuan, which includes sub-categories such as industrial intelligence and home appliance intelligence. According to relevant information, the industry will develop at an annual growth rate of over 100%.

However, judging from the current status of the development of the smart home industry in China, the behemoths of various giants are still continuing. According to the latest report obtained from the China Household Electrical Appliances Research Institute, the industry is still in its early stages of development. Domestic companies such as Haier, Midea, Gree, and Hisense, as well as foreign companies such as Siemens, Whirlpool, Samsung, and LG, have introduced their own smart products in different degrees. However, the interfaces, standards, and protocols of various companies are not the same. Sex and reliability have not been actually certified.

The appliance industry is facing a transition and the Internet+ provides a new path. After the initial subsidy policy stimulated the short-term outbreak of home appliance demand, the high growth of the industry is difficult to reproduce. However, compared with mature markets such as Japan, there is still much room for improvement in domestic home appliance holdings. The demand for new-type urbanization drives the third and fourth tier markets to continue to increase, and the demand for renewal gradually rises; overseas emerging markets have great potential for excavation, and steady growth at low speeds still exists. Protection. Under this background, how to transform and upgrade and find new development paths and breakout points in the industry has become the key. The Internet boom is happening at the right time. With the rapid development of e-commerce, while impacting the home appliance industry solely on the profit model of selling hardware terminals, its new concept of “terminal content value-added services” is changing the traditional attitude of the industry, using “Internet+”. The transformation of traditional models, exploration of new business forms, and cross-border cooperation have become the consistent strategic orientation of the industry giants.

"Internet +" in the home appliance industry: smart home. "Internet +" brings to the home appliance industry an intelligent upgrade and interconnection of products, channel O2O and profit model reengineering, and comprehensively constitutes a new "smart home" ecology, which is expected to make the home appliance industry regain its sunny atmosphere. The market space is large enough. In 2020, the overall output value of the market will exceed trillion yuan. The consumption upgrade lays the foundation for demand; IT and communication technology development gradually resolve the barriers to interconnection and interconnection between smart homes, making the smart ecology practical and feasible. From the development point of view, the demand for the smart home industry generated by the “Internet+” is still on the eve of explosive growth. The future development path is: the emergence of truly intelligent hardware—>unified operation platform construction—>business model formation: look for explosives, direct hits Users pain points, ignite consumer passion; create a unified operating platform, significantly enhance the overall experience of smart home life; reconstruct business models, through the co-opetition mechanism to develop a full-cycle value-added service path, industrial chain income redistribution.

Smart hardware new normal: cross-border competition. The first step in the development of smart industry is to promote smart hardware. Cross-border competition will occur in large numbers. The core is user data. Enterprises that can cope with cross-border competition and achieve sustainable development must possess control power in three aspects: supply chain, channel, and cloud service. The path for the development of domestic-funded enterprises should be "supply chain → channel → cloud service → supply chain" clockwise cycle. .

Pioneer: Intelligent Controller. Intelligentization of hardware is the first step in the intelligentization of controllers, and the demand for intelligent controllers is about to erupt. The driving forces include: intelligent replacement, continuous transfer of orders to China, and professional division of labor. With a global market space of more than one trillion US dollars, the demand for domestic specialized vendors will increase from 20.6 billion yuan in 2014 to 427.1 billion yuan in 2017.

Small household appliances: Small household appliances have stronger daily attributes, and changes are mainly reflected in the e-commerce channel-induced channel efficiency improvement and user interaction experience upgrade. The most outstanding transformation is that Fenda Technology, which is advancing rapidly in smart wearable areas, has focused on expanding the health field and is actively promoting medical-grade wearable products.