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Anti-dumping + raw materials rose 15% ceramic companies will close
On March 17, the EU made an anti-dumping preliminary ruling on ceramic tiles produced in China: three cases of Chinese ceramics companies such as Guangdong Xinruncheng Ceramics Co., Ltd., Shandong Yadi Ceramics Co., Ltd. and Guangdong Weimei Ceramics Co., Ltd. The tax rates are 35.5%, 36.6%, and 26.2%, respectively, but the corporate tax rate for cooperation but not drawn is 32.3%, and other ceramic enterprises have a national tax rate of 73%. "The Chinese ceramic industry is equivalent to an 'earthquake'. In 2011, China's ceramic industry's exports to the EU will fall by 50% year-on-year," said Lan Weibing, director of the Foshan Office of the China Ceramic Industry Association. Another news that hits the ceramics industry is that its upstream pigment industry has seen a sharp rise since the end of last year. Two major factors directly accelerate the reshuffle of the ceramic industry. Industry "Earthquake" Blue Guard believes that anti-dumping has the biggest impact on foreign trade enterprises that are mainly in the EU market. More than 80% of directly affected enterprises, 15% of which will face closure, affecting tens of thousands of employees. In his view, there are two types of enterprises that are not directly affected by the remaining 20% ​​- one is to produce personalized non-mainstream products, such as Foshan Yashigao Ceramics Co., Ltd., Asia Ceramics (Holdings) Co., Ltd.; The original product positioning is low-end, and there are still companies that have room to rise. Guangdong Dongpeng Ceramics (hereinafter referred to as “Dongpeng Ceramicsâ€) is one of the companies that have been hit hard. Dongpeng ceramics exports to the EU account for 1/5 to 1/3 of total exports. "At the end of last year, the EU said that the EU will impose high anti-dumping duties on China. The company's order has been very cautious." Huang Jianghong, assistant general manager of Dongpeng Ceramics, told this newspaper, "but it still leads to our total export area in Europe and The value of the decline is relatively large, and it is conservatively estimated that the total area and amount of exports will fall by more than 10% this year." She believes: "The tax rate has increased from 0 to 32.3%, and for importers, profits have decreased by 32.3%. The profit rate is around 50%. For companies with a tax rate of 73%, it is definitely a loss.†Smick (13.41, -0.44, -3.18%) (002162.SZ) was less affected, and its secretaries Song Yuancheng Tell this newspaper that the company's products are mainly exported to other countries outside the EU. He believes: "The biggest impact will be antique brick and glazed tile related enterprises, many companies will be forced to withdraw from the EU market. And about 90% of our products are polished tiles, the EU produces less in the field of polished tiles, crafts, Technology is lagging behind China, and the market is still large.†“I am confident that the tax rate will be reduced to less than 10%.†Relevant EU documents show that the implementation of temporary tariffs will be implemented from March 17 to September 16 for half a year, September 17 It will ultimately decide whether to levy a formal anti-dumping duty of 5 years. There are more than 1,500 Chinese ceramic enterprises involved in the EU anti-dumping case. Blue Guards said that in 2010, China's ceramic industry exports to the EU amounted to about 400 million US dollars, with a total export area of ​​about 100 million square meters. He believes that the EU should not anti-dumping against Chinese companies. "China accounts for less than 1% of EU imports. Why is the impact on the local ceramics industry caused by Chinese companies?" Blue Guard said that he is discussing with the company to take very emergency measures. Next, together with the China Minmetals Chamber of Commerce, we will conduct more consultations and contacts with the EU. “We are confident that the tax rate will be reduced to less than 10%.†The EU anti-dumping case is the sixth anti-dumping law suffered by Chinese ceramics in 10 years. survey. Since 2001, especially in 2008, it has successively encountered anti-dumping measures from India, Mexico, the Philippines, Egypt, Ecuador and other countries. The anti-dumping tax rate of some countries is as high as 200%. Blue Guard believes that as a countermeasure, relevant companies should actively adjust the product structure to focus on personalized brand building; at the same time, switch to other overseas markets, such as North America and South America; secondly to the domestic market; finally consider overseas Mergers and acquisitions, construction. The price of upstream pigments has risen sharply The price of raw materials required for ceramic pigments has skyrocketed, directly causing an increase in the ex-factory price of pigments. The skyrocketing prices of raw materials may cause the color glaze industry and the ceramic industry to reshuffle again. Huang Jianghong told this newspaper that the price surge of raw materials such as coloring materials is very alarming. Zirconium silicate has risen from 9,000 yuan/ton to 18,000 yuan/ton, and zirconia has risen from 22,000 yuan/ton to the present. 36,000 yuan / ton. According to Song Yuancheng, there are two main types of ceramic pigments. One is Australia's whitening powder, and the price rises due to the impact of the Australian flood; the other is precious metal materials such as gold and vanadium. An important reason for the sharp increase in the price of pigments is that the domestic ceramics and other production capacity are too large, resulting in a large demand for color glaze, while the production capacity of foreign raw materials has not increased significantly. In the case of short supply, the price has risen sharply. Song Yuancheng believes that it is possible to choose raw material substitutes and find some whitening agents. Secondly, natural gas can be replaced by coalbed methane. There are already examples in Jiangxi. The Blue Guard believes that as a response, companies should look for alternatives, produce unglazed bricks, reduce flower materials, and try to produce energy-saving and environmentally-friendly products. Zirconium silicate can be replaced with magnesium, which can reduce costs by about 5%.