Analysis of the development characteristics of doors and windows industry under the "wind and rain" baptism

After rounds of "wind and rain" baptism, according to domestic and foreign and industry development characteristics, China's development trend of doors and windows will have the following characteristics.

Focus on Big Brands With the intention of some doors and windows enterprises taking brands from the industrial highlands, the brand strategy has increasingly become the main competitive means in the industry. The Chinese door and window industry has always focused on brand building companies and has increasingly tasted the sweetness of brand building.

The market is highly subdivided with reference to the development trend of doors and windows. China's door and window industry will surely launch more brutal competition in the production and sales sectors. In the field of production, the mainstream style of Chinese doors and windows is increasingly prominent. For the new Chinese flooring with rich Chinese cultural characteristics, the new and old classical and modern elements of European style have also become the most obvious genre in the Chinese door and window market, and will be sought after by many consumers.

Industrial chain reorganization Due to the reshuffle of doors and windows, the disappearance of small businesses, and the drastic deterioration of the industry environment, the reorganization of the industry chain will begin, and some rules in the industry will undergo major changes. Since a large number of companies can hardly guarantee their credibility, the business environment of future companies in the industry will be completely different. It will be a completely new issue how companies will position themselves in the industry in the future. Small businesses will be more focused on the production of a certain accessories company, providing support for large companies, small businesses have an efficient marketing strategy, the chance of rapid growth has greatly reduced. After a difficult market competition and a stable market share, large companies will greatly change their views on production, marketing, and channels, and will therefore form a new market demand for the industry and accelerate industrial restructuring.

The development of innovation maps In recent years, people’s living standards have greatly improved, and the consumption of doors and windows has shifted from necessity to practicality and even applicability. The young people in the future are not only the main force for the consumption of doors and windows, but their ideas will also change the development trend of the market. Our previous functional needs will be transformed into fashionable and personalized enjoyment. Doors and windows are not just pure home decoration. People also give it an ambassador who pursues fashion, publicity and enjoyment of life. Innovation and change will be the mainstream of future window and door consumption. Therefore, the floor will be updated faster and the update cycle will be gradually shortened. This makes professional door and window manufacturers face greater challenges.

The deepening of the market in China has a large agricultural population. Since the reform and opening up, the living standards of peasants have been continuously improved, and some even exceed the living standards of urban residents. The vast market of flooring in the future will surely have a place for well-to-do farmers. Due to the intervention of the main force of the peasants' consumption, the doors and windows of the future may be considered for continuous innovation in the structure, shape and appearance of colors. Many changes in the future doors and windows are closely related to the peasants, the main group of consumers. Therefore, from now on, they should pay attention to and study their development trends and trends.

The value-added services will be highly competitive by the door and window industry, and the market demand for door and window service industry will be doubled. In the past, the old experience of taking products to the world will become the history of more and more floor managers. Under such circumstances, high-end consultants, marketing companies, logistics, import-export companies, and design companies have injected more intellectual support for the flooring industry.

Environmental protection effects In the future, predictable doors and windows will be closely linked with green environmental protection. Future doors and windows must have special standards for the problems of free formaldehyde and volatile chemical substances that are harmful to the human body in the process of bonding and painting. As a key point. In the future, our society will gradually age and diversify, and more and more single children will have their own houses. It can be seen that the future of doors and windows in the green environment, we need to take into account the health needs of this part of the special population, specifically for the disabled, the elderly and children design their satisfaction.

The major shift of manufacturing countries in Southeast Asia will undertake the transfer of China's low-end manufacturing of doors and windows, but the impact on exports of Chinese doors and windows is limited. Due to factors such as backward infrastructure, shortage of skilled workers, lack of energy supply, and lack of industrial support, Vietnam has made it difficult for Vietnam and other countries to reach the prosperity of the window and door industry in the Pearl River Delta region, which is geographically close to the Pearl River Delta region. After the transfer of a large number of low-end floor processing companies, it will become the direction of the headquarters of floor design and marketing. It will form complementary industries with Vietnam and other countries. It is expected to form a transnational new window and door industry in the PRD and Southeast Asia.