Affected real estate building materials, home industry demand slowed down during the peak season

On October 16th, the Red Star Macalline North Fifth Ring Store, the store was empty, almost no customer figure, many shops even the clerk did not know where to go.

Ma Jianpeng, manager of the Beijing office of Xinjiang Hetian Yili Lanya Blanket Co., Ltd., who runs carpets on the second floor, told the China Times reporter that their stores have lost about 20% of their sales this year. In the past, from September to the Spring Festival every year, it is the traditional sales season for the building materials and home furnishing industry. However, this year, the peak season has not sold well in the off-season in previous years.

The BHI data of the National Building Materials Home Furnishings Index released by the Ministry of Commerce's Circulation Department and the China Building Materials Circulation Association showed that the BHI data for September was 116.58, a year-on-year decrease of 4.75%.

The reason is mainly due to the influence of real estate regulation. Qin Zhanxue, vice president of China Building Materials Circulation Association, said that because of the limited purchase of real estate, the number of buyers has decreased, which has reduced the demand for decoration, and the purchase of building materials and homes is not so much.

The season is not prosperous

Ma Jianpeng said that in 2007 and 2008, no matter how expensive or cheap, they could sell at least one blanket every day; now, it is normal to not open one week.

Affected by this, the price discounts began to increase gradually, mostly used to play 30% off, 20% off, and this year it has become a half price or even a 40% off. The profit is gradually reduced, and it was still flat last year. This year, there has been a loss.

Due to sales difficulties, the capital chain of the entire building materials and home furnishing industry began to appear nervous. Many of Ma Jianpeng's wholesale customers have experienced arrears. The original is the monthly settlement. Now it has not been completed for 3-5 months, and some simply closed the door. Affected by this, some carpet manufacturers have begun to change to car carpets, which sell better than indoor carpets. Some have changed to low-end products, the original sale is 10,000-20,000 yuan / article, and now it is changed to 1000-2000 yuan / article, so sales will be larger.

On the 10th, the reporter saw in the Guanzhuang Oriental Building Materials Wholesale Market that the timber area was cold and clear, and several forklifts stopped at the roadside and had no work to do.

Lin Junping, general manager of Zhenghe Wood's total distribution and sales department of Beijing Yongming Decoration Materials, told reporters that their sales have dropped by about 1/4 this year. At present, they are only running, and they will win if they don't lose money.

The wood is not sold, and the frequency of purchase is less than before. In the past years, at least three or four cars will be imported every day, otherwise the demand for sales will not be met; this year, only one car can be entered in one day, and there is no place to put it.

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