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Zhuzhou Diamond: Ten Years of Grinding and Brightening Sword - Development of Zhuzhou Diamond Cutting Tool Co., Ltd.
Looking up to the history of the world's cemented carbide tool development, Zhuzhou Diamond Cutting Tool Co., Ltd. is like a rising star, shining and attracting attention. In 2011, Zhuzhou Diamond is about to go through a decade of development. Ten years, only a short moment in the long history. But for Zhuzhou Diamonds, this is an entrepreneurial journey that has never been recorded in the annals of history, has made great achievements, and has achieved a hundred years of foundation. The company has written a cadenza with youth, sweat and wisdom. Approaching Zhuzhou Diamonds, the rivers, green areas and factories are in harmony with each other. Spacious and clean roads, modern and neat workshops, world-class equipment, inspiring slogans, and high-spirited styles make up a beautiful, harmonious and charming picture. From this scene, we feel the momentum of Zhuzhou diamond wings flying everywhere. At the beginning of the construction, it was just a beach, farmland and barren hills. The driller shouldered the mission, carrying hope and sweat, laying the first power line here, setting up the first row of scaffolding and igniting the first soldering... The face here has been changing ever since. The change. Ten years of hurricane and rain, ten years of spring and autumn, and ten years of hard work, ten years of fruitful results. Ten years of perseverance, tenacity, perseverance, all accumulation, all precipitation, Zhuzhou diamonds have enhanced their strength and ability, so that the Zhuzhou diamonds have added courage and confidence, Zhuzhou diamonds brave the sword in the fierce market competition, survived The hardships of the entrepreneurial stage have experienced the test of the financial crisis, withstood the baptism of the market economy, and smashed a bloody road. It has taken a side of the world and occupied the forefront of China's tool development, accumulating the strong strength of climbing to the world's cutting edge. . Here, let us carry out the long history of Zhuzhou Diamond's ten-year development, explore the road to success of Zhuzhou Diamond's development and grow, and feel the wonderfulness of Zhu Ding's people... Carrying forward the burden, step by step a new span of cemented carbide tools is industrial " "Tooth" is widely used in many industries such as machining, automobile manufacturing, aerospace military, electronic information, etc. It is a basic industry and is related to the quality and level of national economic development. In the new century, China's manufacturing industry has entered a period of rapid development, CNC machine tools and machining centers have been increasing, and the demand for high-end CNC tooling continues to grow. Although China is a large cement producing country, it mainly focuses on medium and low-grade primary products. The high-end carbide cutting tool market is basically divided by foreign strong companies. Due to the trend, the original Zhuzhou Cemented Carbide Plant decided to relocate the factory's indexable carbide inserts to Zhuzhou Hexi, and build a high-start, high-standard, high-performance cemented carbide insert and supporting tool production line. Zhuzhou Diamonds came into being. The development of Zhuzhou Diamond has always received cordial care and close attention from the party and the state, party committees and governments at all levels. On February 24, 2001, Zhou Bohua, then a member of the Standing Committee of the Provincial Party Committee and executive deputy governor, laid the foundation for the Diamond Industrial Park and hoped that the company would become a world-class enterprise through technological innovation. In the past ten years, more than 40 important leaders of Wen Jiabao, Huang Ju, Zeng Peiyan, Yang Zhengwu, Zhang Chunxian, Zhou Qiang, Xiao Yayu, Chen Junwen and Wang Qun have come to Zhuzhou for inspection and guidance. They hope that Zhuzhou Diamond will stand at the height of revitalizing the national industry. To create first-class talents, use first-class technology, conduct first-class management, create first-class benefits, and carefully build first-class enterprises. The sustenance of history is like a catalyst, igniting the struggle and pride of the people who pursue the hardships; the expectations of the leaders are like "strong hands", which enhances the firm will of the Zhujin people to make unlimited progress. “Revitalizing China's Tool Industry†and “Leading China's Tool Developmentâ€. These words are only "slogans" in the eyes of ordinary people, but they are written in the work report of Zhuzhou Diamonds. They are actually reflected in the actions of the Zhujin people, driving the Zhujin people to go forward and never stop. A new leap. From the official foundation of the Diamond Industrial Park, it took only 10 months for the indexable carbide inserts to be put into trial production, creating a miracle in the history of China's cemented carbide construction. In 9 years, the annual output of CNC blades has increased from 2 million in 2001 to 30.6 million, an increase of more than 14 times. In June 2002, Zhuzhou Diamond Cutting Tool Co., Ltd. was founded by Zhuzhou Cemented Carbide Group Co., Ltd., and Zhuzhou Diamond operated with a new mechanism. In October 2003, Zhuzhou Diamond and Hunan Diamond Carbide Tools Co., Ltd. were integrated, and the cemented carbide overall tool production line was relocated to the Diamond Industrial Park. In the past seven years, the annual output of the overall tool has increased from 103,000 in Hunan in 2003 to 2.6 million, an increase of 24 times. In November 2003, a full set of indexable CNC tool and tool production lines that imported foreign advanced technology for investment and construction entered the trial production and realized the integration of the company's blade cutters. In 2004, 22,000 CNC tools were produced, and in 2010, it reached 137,000 pieces. In 6 years, it has increased by 5 times. In February 2004, the machine clamp welding sheet production line was completed and trial production began. In the past six years, the annual output of machine clamp welding pieces has increased from 1,100 tons in 2003 to 1,600 tons, an increase of nearly 50%. In 2005, the company introduced foreign technology and equipment and built a ceramic blade production line. "Ultrafine-grained Ti(CN)-based cermet cutting tools and industrialization" was approved by the 2006 National Torch Program. In the past five years, the annual output of ceramic knives has increased from less than 40,000 in 2005 to 230,000, an increase of five times. Zhuzhou Diamond is constantly creating a new miracle, constantly rewriting a new record. At present, it has many world-class production lines such as CNC blade, solid carbide tool, CNC tool, machine clamp welding blade and non-metal ceramic blade. . We can provide customers with all kinds of CNC tooling series, blade series for turning, milling, boring, drilling, cutting and thread reaming, and can produce all kinds of cutting tools according to different needs of customers. Processing and manufacturing provides a complete solution. It has become the largest research, production and sales base for cemented carbide tools in China. Fine management, good quality tree brand In September 2004, at the China Famous Brand and Quality Management Advanced Commendation Conference held in the Great Hall of the People, the “Diamond Brand†carbide tool was awarded “China Famous Brandâ€. In June 2005, during the Beijing International Machine Tool Show, VOGEL Media organized the domestic tool market research, “Diamond Brand†stood out and was elected as “the most popular domestic tool brandâ€; in September, Zhuzhou Diamond was China The Machine Tool Industry Association awarded the “Top Ten Enterprises with Comprehensive Brand Influence of the 4th China International Preparation Industry Expoâ€. In March 2008, FAW-Volkswagen, which is famous for its strict requirements from suppliers, awarded the “Excellent Suppliers of 2007†medal to Zhuzhou Diamond Company. This year, the "Second Tool User Satisfaction Brand Survey" sponsored by China Knife Association and "Metal Processing" magazine, "Diamond Brand" won the title of "customer-satisfied domestic tool brand" with obvious advantages. ...... When the reputation of this series is piled up unadorned, we deeply feel that this is the glory of Zhuzhou diamonds, and behind the glory is the evidence of the excellent quality of the “Diamond Brand†products. People are constantly pursuing the embodiment of perfect quality. As Robert M. Posig said, quality is the result of heart. Zhuzhou Diamond is dedicated to quality, management by heart, and every product printed with the "Diamond Brand" trademark, and has built a bridge of sincere trust with customers. Product quality is not the best, only better. With such a determination, Zhu Xiren is engaged in every job with the artist's vision and wisdom, and manufactures every product. Zhuzhou Diamond has developed a strict quality management system from the perspective of stabilizing product quality and continuously innovating quality work. In 2002, Zhuzhou Diamond launched the “5S†management at the beginning of its establishment. By standardizing the scene and the present, it created a clear working environment, cultivated good work habits and improved the quality of employees. In 2005, we promoted refined management in an all-round way, refined production and quality management processes, and ensured the stability and traceability of product quality. In 2008, in the face of the sudden financial crisis, Li Ping, general manager of Zhuzhou Diamond, regarded this opportunity as an opportunity to accumulate strength. He believed that the more difficult it is, the more it must adhere to product quality, the more it must satisfy users. Demand, stick to the market. We will carry out “zero defects†and “quality year†activities throughout the company, and strive to promote large-scale and specialized production with the core of fixed people, fixed equipment and fixed products. In 2009, the quality and cultural activities with the theme of “self-inspection†prompted the employees to participate spontaneously in the self-examination and self-inspection of quality, to clarify their improvement goals and to implement self-improvement measures. In 2010, the quality and cultural activities of “improving product stability†were very impressive. Organized the training of processing knowledge; carried out the collection of quality culture essays and slogans, carried out the “Quality Star†appraisal and commendation activities, and the enthusiasm of employees to participate in quality and cultural activities was further enhanced. In the past ten years, it has been a decade of continuous sound development of Zhuzhou diamond quality management. The quality management work has gone through the stages of quality inspection, process management control and total quality management. It has gradually formed a quality management model with quality as the center and implementation of the whole staff and the whole process. Quality has become the conscious action of each employee. It is through continuous quality improvement, improving product quality and solving customer problems. Zhuzhou Diamond has risen rapidly in the face of adversity and has become the leader of the domestic industry. It has established its own brand and gradually approached or reached the international advanced level in product quality. . Independent innovation, tempering by the wind and waves, independent innovation is the fundamental driving force for the development of enterprises. This is what Li Ping, the general manager of Zhuzhou Diamond, often said, and it is also a top priority for Zhuzhou diamonds. Zhu Zhuren deeply realized that real high-tech is not available from abroad, and that a strong enterprise must first strengthen its technology. Driven by this belief, Zhuzhou Diamond adheres to the international advanced level as the benchmark, strengthens the original technology innovation ability, and intensifies the development of new technologies, new products, new processes and new equipment, promotes product structure optimization, and accelerates The industry has been upgraded and continuously expanded its leading position in the domestic field of cemented carbide tools, and constantly narrowed the gap with the world's advanced level. Zhuzhou Diamond attaches great importance to the construction of the R&D platform. In the initial investment of 270 million yuan of the company, more than 100 million yuan is used to build a research and development center integrating scientific research and applied research. After the company is put into production, the annual research investment is maintained at more than 4% of total operating income. Six research and development platforms such as tool material process research platform, tool design and development platform, cutting test platform and application technology research and development platform were established. With a large number of international leading technology equipment such as material preparation, new product trial production, experimental verification, etc., it has formed a complete scientific research equipment system. It has Hunan High Performance Cutting Tool Engineering Technology Research Center, Mechanical Industry Hard Tool Structure and Material Technology Engineering Laboratory, and has undertaken a number of national science and technology major projects represented by “Precision Tool Capability Platform Constructionâ€. A sound scientific and technological innovation system determines the direction of scientific and technological work. Zhuzhou Diamond Science has established a research and development system based on market demand, with R&D center as the mainstay, supplemented by various production plants, and universities and research institutes as partners for the integration of production, study and research, supplemented by the combination of production, education and research. The cooperation and research and development mechanism has attracted the cooperation and research and development of six famous universities, two research institutes, two foreign tool basic research universities and many tool and equipment manufacturers and Zhuzhou Diamond. The key to making breakthroughs in technological innovation lies in people. Zhuzhou Diamond attaches great importance to the construction of talent team and creates various favorable conditions. In Zhuzhou, an inland third-tier city, it has formed a “small climate†suitable for talent gathering. Researchers account for more than 20% of the total number of employees, and with Tsinghua University and Shandong University. Central South University, Hunan University and Xiangtan University have established long-term strategic partnerships, and each year, about 15 key employees are selected to study for master's degree or above. It has created the "national team" of talents in China's cemented carbide tool industry. Zhuzhou Diamonds, while "retaining people", thinks more about how to "use good people." In order to mobilize the enthusiasm of the majority of scientific and technological personnel, they have perfected the incentive mechanism, promoted the technical talent expert system, and enjoyed the corresponding treatment from the general manager of the company to the administrative leaders at all levels; implemented the bidding system for major projects and the project leader system for scientific research projects, and formulated "Management Measures for New Products, New Technologies, New Equipment, etc.", adhere to the technical elements to participate in the distribution of business results. Each year, more than 10 research and development projects are released, and the reward for technological innovation is as high as several million yuan, making the team of scientific and technological personnel full of vitality and vitality. Zhuzhou Diamond actively undertakes major scientific research projects of the state, provincial and ministerial commissions, and has obtained a series of scientific research achievements with independent intellectual property rights. It has applied for 163 patents, of which 118 are granted patents, and many technologies are close to or reach the international advanced level. In 2008, the company became a high-tech enterprise in Hunan Province and a key high-tech enterprise in the National Torch Program. In 2009, the company became an innovative enterprise in Hunan Province and a national innovative pilot enterprise. Relying on continuous scientific and technological innovation, the core competitiveness of the company is increasing. A large number of new products fill the domestic gap. To a certain extent, it is enough for the market demand of high-end CNC tools in China, breaking the monopoly of foreign strong enterprises and even aerospace. Technical blockades for the manufacture of key components in the defense industry and other industries. In the aspects of cemented carbide matrix materials, coating technology, tool structure design, etc., Zhudan has made a major breakthrough, and has successively launched a series of nano-coated grades with advanced level. The new brand "Black King Kong" series developed and launched in 2004 has been successfully applied to cast iron processing, improving production efficiency by 2-3 times, and has a good service life, causing a sensation in the industry, rapidly in the automobile manufacturing, home appliance manufacturing and other industries. It has been promoted and applied, and has been well received by customers. In terms of tool structure development, Zhun drill has launched the only series of cutting groove type PM, DM, RM with independent intellectual property rights in China. For CNC high-efficiency machining, we have introduced a new type of thread series for high-speed machining, a series of small squirrel cutting and grooving knives. These products represent the level of advanced cutting tools for CNC machining in China, shortening the distance from advanced foreign countries, and providing favorable support for the vigorous development of China's modern CNC machining. In the past ten years, Zhuzhou Diamond has continuously innovated and has embarked on a road of innovation suitable for its own development. Because of continuous innovation, the company quickly stepped to the forefront of domestic tool research. Because of continuous innovation, many core technologies have reached international leading or international advanced level! Fighting the market, bravely competing for the trend of the market The market is the basis for the survival of enterprises, and the development of enterprises cannot be separated from the market. Zhuzhou diamonds have never been relaxed in the market. The market is fiercely competitive and unpredictable, but there are rules to follow. As long as the ideas are clear and the strategy is right, it is very useful. The innovation of Zhuzhou diamond marketing work has never stopped. Zhuzhou Diamond attaches great importance to the construction of marketing network. We have established a marketing system centered on marketing, with domestic business centers and overseas sales companies, relying on dealers and key users, and e-commerce as the main channel. It has formed a three-dimensional marketing network with point-to-face, point-to-face combination, multi-level and multi-channel. With the changes in the market competition environment, customers are increasingly demanding suppliers. In addition to providing high-quality products, perfect after-sales service and technical support systems are also essential. Zhuzhou Diamond has established a new marketing concept, which has realized the transformation from simple product sales to providing customers with advanced technical solutions and providing customers with processing and supporting services. Coordination and cooperation between sales personnel and technical service engineers, organic combination of business and technical services, providing customers with "supporting project engineering", "technical solutions", "processing optimization engineering", "project turnkey project", "training CNC machining" Service products such as "Talent" fully demonstrate the company's excellent product quality and perfect service. The brand relies on cultivation and the market relies on promotion. In July 2009, Zhuzhou Diamond held the first “Product Application Technology Exchange Conference†in Yichang, Hubei Province, and officially launched the “Product Promotion Miles†marketing campaign. Since then, it has been held nearly 10 times in major cities across the country every year. Activities, marketing personnel go to the user, face-to-face to understand the actual needs of users, in the field to provide users with more superior tool solutions, set the market image of the company's service marketing. In response to the promotion of new products, Zhuzhou Diamond focuses on holding customer exchanges in the region, participating in professional exhibitions, and promoting new products through professional media advertising. The customer saw the progress of Zhuzhou Diamond in the new products launched, and felt that Zhuzhou Diamond closely followed the rapid development of the national CNC machining technology. Key areas, key products, and key customers occupy a special important position in the company's marketing work, and have a role in point and face. Zhuzhou Diamond is well aware of the “three-fold†weight and has implemented the strategy of “one district, one policy, one product, one policy, one household and one policyâ€. Focus on key areas, collect information in all directions, grasp existing markets, and develop potential markets. For key customers, understand the customer's production and operation status, the status quo of demand, and enhance the planning of marketing. For key products, not only understand customer requirements, but also pay attention to understanding the strengths and weaknesses of competitors and enhance the targeting of marketing. A number of leading industry markets such as machining, automobile manufacturing, aerospace military, and electronic information have achieved rapid development. To build a world-class integrated supplier of carbide tools, marketing must be bold and strong. Zhuzhou Diamond attaches great importance to the development of overseas markets. In 2004, the company established a European branch. In 2006, the US branch was established. By participating in international exhibitions, conducting overseas dealer training, etc., enhancing technical service strength and increasing the operation of overseas markets, some overseas customers actively seek cooperation with the company. After several years of careful operation, the brand awareness and influence of the company's brands in overseas markets have expanded significantly. In addition to selling products nationwide, the products are exported to more than 60 countries and regions. A glory and win-win, for the active head to live water every move is an unprecedented breakthrough, each breakthrough is an exciting leap. Zhuzhou Diamond, the name polished with mission, wisdom and hard work, has become the pride of China's carbide tool industry. More and more people are paying attention to and exploring the secret of its success. An enterprise is an economic organization that is profitable. Zhuzhou Diamond believes that a company that can continue to be successful must be a company that promotes advanced culture, human value and creativity. Profit is definitely not the sole purpose of the company. Grateful feelings are the soul of a company, the cohesiveness and combat power of a company, and the "brand" of a company. Zhuzhou Diamond always pursues the goal of the development of the company and the harmonious unity of shareholders, employees, distributors, suppliers, users and social values. This is the concept of “one glory and win-win†that Zhuzhou Diamond leadership team often emphasizes. A harmonious environment is the basic condition for the development of an enterprise. The achievements of enterprise development, benefiting shareholders and employees are justified. Repaying the society is a kind of quality. It is a responsibility to promote partners such as distributors, suppliers and users. From the simple words of the Zhuzhou Diamond Leading Group, the scientific philosophy is reflected, reflecting the lofty realm. In the past ten years, Zhuzhou Diamond has realized a net profit of 665 million yuan, which is 2.66 times of Zhuzhou Diamond's registered capital of 250 million yuan, which guarantees the rapid appreciation of shareholders' equity; the cumulative payment of sharply received 430 million yuan has better supported the local and National economic construction; the distributors and suppliers continue to expand, and their strength is greatly enhanced; because of technological advances, the production costs of users have been reduced, the production problems of users have been solved, and the development level of China's cemented carbide tools has been improved. Employees are a new force in business development. First-class enterprises must have first-class employees, first-class employees must have life guarantees; employees must work hard to make their employees happy. This is what the Zhuzhou Diamond leadership team often said and did. Employees' income continued to grow and employee benefits continued to improve. They were always at a relatively high level in Zhuzhou and industry. In 2010, Zhuzhou Diamond invested 7.5 million yuan to build a staff canteen to improve the dining environment of employees and improve the quality of work meals. It also provided 50,000 yuan of interest-free loans to young employees for the first time to purchase houses, alleviating the financial pressure on employees to purchase houses. Each year, a series of colorful entertainment activities such as sports games, basketball games, mountaineering competitions, singer competitions, and photography training are organized to enrich the material and cultural life of employees. Helping the poor is a fine tradition of the Chinese nation. Zhuzhou Diamond Company has turned this tradition into a real action. Whether it is voluntary blood donation, or donations to the tsunami-stricken areas in Southeast Asia; whether it is the anti-ice disaster relief in the south or the Wenchuan earthquake fundraising, Zhu Dian people always give a helping hand. In the Wenchuan Earthquake, the planter spontaneously donated 183,974 yuan to the disaster area. Zhuzhou Diamond added another RMB 120,000 and donated it to Sichuan customer Dongfang Electric Group Dongfang Steam Turbine Co., Ltd., giving them selfless love and generous assistance to help them through the most difficult period. Looking back on the development of the decade, Zhu Zhuren wrote a chapter on passion and entrepreneurship with sweat and Chi Cheng, which created the success and brilliance of Zhuzhou Diamond. It is not only the value and wealth that the company is harvesting, but also the concept and spirit of profound cultural connotation. It forms the root of the continuous development of the plant and drills, and sublimates into the source of vitality and power for the future. The current Zhuzhou diamonds are full of deep springs, and the main theme of the new era is stirred everywhere, and the pride of forging ahead is everywhere. Ten years is a step, and ten years is a starting point. For the drillers who have been grinding swords for ten years, each summary is a true portrayal of Zhuzhou's diamond strength and brand image; each expansion is a new starting point for the people who are full of pride and enthusiasm. Today, Zhu Zhuren is here to pack up the glory of the past. Tomorrow, Zhu Zhuren will face the Chaoyang, with a determined eye, embark on a long-term journey, and sail to the next glory again...