Wooden door companies to enter the 34 markets is "critical" and "machine"

The concept of consumption and level of consumption in the tertiary and tertiary markets largely determine the sales of wooden doors. Therefore, industry sources said that although the three or four levels of the market is a difficult market to operate. However, as long as the wooden door companies and dealers accurately grasp some of its characteristics and do a good job of market guidance, it is still profitable.

The key to the tertiary market is the channel issue

The primary and secondary markets are fiercely competitive and fiercely fighting in the Red Sea, while the tertiary and tertiary markets are relatively small blue oceans. The former tends to have hundreds of varieties competing, and there are at least three or five subdivided products. Consumers have a lot of choices and the terminal is too fierce to fight; but the latter is different, with many remote townships and rural retail stores because of the With limited capacity and few categories, consumers often do not have too many choices. Generally, what is in a shop is what they buy. From this point of view, the core of the three or four-tier market is the issue of channels. As long as the company carefully integrates and manages the distribution channels, it will become the overlord of the three or four-tier market.

The core competitiveness of the tertiary market is price

The characteristics of the tertiary market have determined that although its macroeconomic market is broad and its prospects are broad, its consumption capacity is much lower than that of the primary and secondary markets, and its unit consumption ability is even lower. The spending power of individual consumers in the primary and secondary markets is often worth The spending power of 10 or even 20 people in the upper and lower levels of the market. For example, the best-selling products in the 3rd and 4th markets are often not brand names across the country. Their brands are characterized by chaotic brands and low prices. Therefore, prices in the tertiary and tertiary markets are often the most important market weapons.

Regional differentiation is the biggest feature of the 34 markets

As we all know, the "car to the countryside" and "computer to the countryside" extended by "home appliances to the countryside" are currently in full swing. Regardless of whether the people can afford it and whether there is a demand for consumption, businesses are putting enough effort into brand promotion. A few days ago I saw an article about "coating to the countryside" and "furniture to the countryside." I feel that I also seem to follow suit. In fact, as a distributor of home improvement and building materials, it is necessary to bring out practical products to the people, instead of rushing into the market. According to the author's understanding, the north-south, coastal, inland, and developed provinces and underdeveloped regions have very different levels in the tertiary and tertiary markets. The development of markets in developed southern cities may have some effect, but it is not necessarily that they can be developed in the north or northwest regions. success.

Due to the differences in population distribution, consumption levels, and consumption patterns, the regional markets in each region result in different consumer characteristics in each region, plus factors such as the competitive environment and the status of competing brands and the means used. The market's commodity marketing environment is very different, so there must be differences in consumption habits and spending power. It may be easy for gate companies to exploit cities, Beijing, Shanghai, Guangzhou, and other cities using the concept of assimilation or market operation, but it is often counterproductive to open up markets at the tertiary and tertiary levels. Entering the 3rd and 4th markets is "critical" and "accidental."