Two markets help the hardware industry enter the "fast track" of marketing

Along with the overseas major hardware brands entering the Chinese market, the development path of domestic small and medium-sized hardware companies has gone further and narrower. In order to be able to occupy a place in the industry, most hardware entrepreneurs have started to increase product innovation and industrial restructuring efforts. In addition, in the way, it also began to revamp the design, eager to find a more appropriate promotion method.

When the traditional sales are not in the sky, hardware companies began to test water business; when the celebrity endorsement has become a thing of the past, hardware companies began to try to implant. . . For the hardware industry, every change has only one purpose: to expand the market and increase sales.

Although these measures may, to a certain extent, increase the sales of hardware products, there is still a gap between small and medium-sized hardware companies that want to compete against large companies and big brands in the first-tier cities in China. If the company does not have the financial resources, brand, and material resources, I suggest that the owners of the small and medium-sized hardware are better to learn the battle of the Chinese Communist Party: lock the two markets of the two cities and rural areas. If you seize these two emerging markets, the small and medium-sized hardware industry into the 'fast lane of marketing' is not difficult.

Layout of rural markets It is understood that in the documents issued by the Central Government, it is clearly required to: improve the policy system of strong peasants and farmers, promote the allocation of resource elements to rural areas, actively guide social resources to invest in agriculture and rural areas, and develop rural markets.

The continued promulgation of the national policy of benefiting farmers will stimulate the sustainable development of rural construction. It will not only focus on the development of agriculture and increase the income of farmers, but will also open up new markets for related hardware products. It can be seen that the construction of rural basic projects, the development of agriculture, and the integration of urban and rural areas all make the rural terminal market an important piece in the future development of related hardware companies.

If small and medium-sized hardware companies are struggling to capture the first-tier cities, they will have to pay close attention to the rural market, plan early, plan carefully, and take the lead in the game that grabs the rural market.

For example, with the follow-up of the process of agricultural modernization, agriculture has achieved new development, sales of machinery and equipment that are in line with the rural market have become popular, and investment in agricultural production has stimulated the passion of related companies to produce, and the industry can also use this to digest stock. The doors, windows and manufacturers attached to steel production can all have ample room for development.

According to the National Information Center, the growth rate of hardware consumption in first-tier cities such as Beijing and Shanghai was slower in 2010, with the second and third-tier markets reaching 31%, respectively, and the growth rate of many second and third-tier cities has exceeded 30%. On the contrary, the regulation and control of the State's real estate New Deal has already hindered the continued growth of the hardware market.

Compared with the increasingly saturated first-tier market, the advantages of second and third-tier cities are increasingly prominent. According to experts, first-tier cities account for 8% of the country's total population, second-tier and third-tier cities account for more than 60%, second-threaded companies account for 55% of the country's total economic output, and have huge potential for consumption. At the same time, the number of second-tier and third-tier city hardware companies is relatively low, and competition pressure is relatively small. With the launch of the Twelfth Five-Year Plan, in 2011, the process of China's urban towns will be more rapid, and the emerging small and medium-sized cities will undoubtedly become the 'back garden' for the development of small and medium-sized hardware companies.

In our hardware companies, some relatively prescient companies have shifted their market attention to the second and third tier cities. In the case that the overall performance of the home furnishing market in the country is not very rational, top hardware sales in 2010 have increased compared to the same period of last year. 35%, the reason is mainly to insist on deep-growing the second and third tier markets, spread out the network, and achieved very good market performance.

For this reason, if hardware companies want to seek long-term development and broaden the market, they will not transfer their business goals abroad, but seize the above two domestic markets. Taking the market strategy of 'encircling the cities in the countryside' is the absolute principle of development.