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Since the first half of this year, Yantai Sanhuan Lock Industry Group Co., Ltd. (Sanhuan Lock Industry) has further increased the pace of technological innovation and brand promotion protection in the face of unfavorable factors such as rising raw material prices, increasing labor costs and RMB appreciation. The products of the three-ring brand civil locks and commercial locks still maintain a steady growth momentum, and the growth of new product sedan locks is more obvious.
Founded in 1930, Sanhuan Lock Industry is a professional lock company with a production history of nearly 80 years. In recent years, the company is fiercely competitive in the domestic and international locks market, and consumers are increasingly demanding the appearance and function of lock products. Through the construction of provincial-level technology development centers, the introduction of advanced lock equipment in Italy and other countries, investment of millions of dollars to purchase testing and measuring equipment, invited German experts to carry out key points in product research, joint research institutes and universities for new product development and technology. Renovation, etc., so that the company's technological innovation capabilities continue to increase, product structure adjustment efforts are increasing. After hard work, the company has developed more than 200 new products and process technology transformation projects. Among them, 5 have obtained invention patents, 40 have obtained utility model patents, and 10 have obtained appearance patents. Its innovative products, such as magnetic card locks, IC smart locks and biometric locks, have not only enhanced the competitiveness of foreign products, but also become the replacement of domestic hotels with high quality, high technology and high added value. The product; its car lock developed by the company has become a supporting product for well-known auto manufacturers such as FAW-Volkswagen, Shanghai Volkswagen, FAW Toyota, and Chery.
While strengthening technological innovation, Sanhuan Lock Industry also strengthened brand promotion and protection. They built the Three Rings Lock Culture Museum on the site of the British Consulate in Yantaishan Park, a landmark tourist attraction in Yantai City. In response to the current situation of the three-ring locks being counterfeited in the market, the company set up a special anti-counterfeiting department to cooperate with relevant departments to start counterfeiting and protect the three-ring brand. It is reported that between 1997 and 2007, with the support of government departments at all levels, a total of 8,852,400 fake (three-ring locks) were seized, valued at 21.87 million yuan. At the same time of counterfeiting, the three-ring locks also strengthen brand protection through trademark protection and other means. In addition to the full-scale registration of the three-ring text graphics in China, the three-ring trademark registration was also carried out in key markets in 46 overseas countries. On this basis, the company also tracked and monitored the registration of lock trademarks. In March of this year alone, it submitted three applications for similar trademark opposition to the National Trademark Office. Leading technology and increasingly strong brand influence make Sanhuan locks sell well in the national market and are exported to more than 180 countries and regions. In 2007, Sanhuan Lock Industry produced 134 million sets of lock products, with sales revenue of 1.23 billion yuan (123.349 million yuan) and foreign exchange earning of 45.68 million US dollars.
3.5mm
Disposable
4.5mm
General type
5.0mm
High quality
6.0mm
Higher quality
8.0mm
Customized
Three-ring locks sell well at home and abroad
Strengthening technological innovation and focusing on brand protection