The three essential elements of festival marketing for small and medium-sized hardware companies

The festival is a moving day, a happy day, capturing people's holiday psychology, moving in music, being happy to sell, creating hot spots, planning effective activities, and ultimately achieving festival marketing.

Holiday activities are part of holiday marketing. Holiday activities can enrich corporate marketing content, promote interaction, enhance stickiness, and increase brand awareness. What are the preparatory tasks and clear issues that hardware companies need to plan before the holiday event?

1. Define the purpose of the activity and determine the subject. When planning an activity, it must first be based on its own actual situation (including the time of the event, the expected input costs, etc.) and market analysis (including the analysis of current activities of competitors, analysis of target user groups, customer psychological analysis, and products Characteristic analysis, etc.) Make accurate judgments, and after analysis, draw on the current and most important ones, which is currently worth promoting.

2. Prepare resources. List the relevant promotional resources, human resources, and material resources required for the event, including the departments and personnel involved, and the various costs of the activities. Detailed and detailed calculations are based on actual conditions, and they are listed in a clear and concise form.

3. Meet the meeting. The person in charge of the event planning is responsible for the actual preliminary program, and organizes related personnel to meet in a meeting to discuss and correct the details involved.

Slewing Ring

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Slewing Bearing

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