The Marketing Strategy of Flooring Enterprises in the Internet Era

In the ever-changing development process, the independent innovation of products has always been the constant topic of various industries and industries. The flooring industry, as an extension industry of the real estate market, under the increasingly stringent policy pressure of real estate regulation, innovative ideas in various links between industries. essential.

Flooring marketing is rapidly entering the age of the Internet. Now the industry needs a new model, but it is not entirely a start-up. It needs to be able to play a role in the value chain through multiple channels. And floor marketing is rapidly entering the Internet era. From a single computer network to the current mobile Internet, we are moving at a rocket speed to the E era. Flooring products, although tens of thousands or even more than ten or twenty thousand, are equally unstoppable in the E era. More and more flooring companies are paying more attention to online marketing. They are not only limited to the past online publicity, but also directly directly to the Internet.

In order to comply with the multi-level structure of consumers and the individual needs of different periods, manufacturers must subdivide different target markets and develop different products to take different channels. Because a channel can no longer meet the diversified needs of the market and the sustainable development of the company in reality, whether it is a long channel or a short channel, it will coexist in the brand channel era. New channels, such as community channels, business channels, and township channels, will continue to emerge, and the composite channel model is an inevitable trend.

Innovative marketing model focuses on the emotional needs of consumers In the same competitive environment, with the same resources, what power determines the survival of a company? The answer is the difference in marketing models. As a chess player, the skill of chess is determined by the level of victory and defeat, while the improvement of chess skills requires continuous learning and innovation of the chess game to form a unique routine. In particular, in the age of uncertain hypercompetitiveness characterized by the Internet, the definition and choice of the consumer value, the realization and delivery, communication and dissemination have undergone a revolutionary change. The original competition rules have been continuously broken, making the enterprise's marketing model innovative. With more and more space, its competition is more and more decisive.

As for the flooring industry, the proportion of consumers' emotional needs is increasing. Consumer demand is increasingly different, individualized, and diversified. Consumer values ​​and beliefs are rapidly changing, and consumer concerns are also changing to emotional interests. So all sorts of signs show that from the inspiration of the fast-disposal marketing model, it can be seen that the floor market's future marketing model is undergoing fundamental, thorough, and transformational changes.

Consumer-centered multi-marketing model In parallel with marketing principles, the establishment of any marketing model should be tailored to the characteristics of a particular consumer to meet the needs of a particular consumer for the ultimate goal, that is, to meet consumer demand. The oriented marketing model is the most scientific, most reasonable, and most effective. At present, Chinese consumers do not only need to comply with international standards in the purchase of flooring, but also have to be aligned with European and other countries of the floor in terms of after-sales service. This determines that no matter what kind of sales model domestic flooring manufacturers adopt, they must focus on the interests of consumers and focus on providing convenience to consumers everywhere. Only in this way can the benign operation of the floor marketing model be maintained.

Due to China's special national conditions and the development of the flooring industry, and various forms of floor marketing models have different advantages and disadvantages, all have specific application scope and consumer groups, which determines that a single floor cannot be established in our country. Marketing model, but based on market rules and changing markets, combined with the characteristics of production companies and specific consumer groups, to establish a variety of distinctive forms of floor marketing model to meet the needs of consumers of different levels.

It is not enough to have a good floor brand. Some brand flooring companies have also started to promote the experience model, develop new ideas for publicity, increase the cultural value of the company, and at the same time better meet the needs of consumers, becoming a new fashion consumption method. A single marketing approach can no longer meet the needs of the consumer, and a variety of marketing models have become more and more business-like business methods.