The brand concept of the furniture industry speeds up, but the price is still the boss

Household product brands are divided into eight categories: mahogany furniture, panel furniture, upholstered furniture, ceramic sanitary ware, cabinets and wardrobes, wooden floors, paints, doors and windows. After 2000, more and more home building materials companies began to realize the importance of brand building. A group of first-line brands represented by Dynasty furniture, natural flooring, Dongpeng ceramics, European cabinets, etc. Endorsements, concept hype, entertainment marketing and other means have greatly enhanced the brand and industry's popularity, walking in front of brand building, leading furniture and building materials to the brand era.

Speed ​​up the concept of cabinet wardrobe brand

Before 2003, the concept of cabinets and closets was little known. In the past 7 years, the cabinet and wardrobe industry has developed rapidly, and a number of high-tech and high-profile brands such as Oupai, Sofia, and Shangpin [latest news price apartment reviews] home delivery have emerged. Among the 4818 valid questionnaires obtained in this survey, among them, Hype, which is good at hype, pays attention to advertising, and is good at marketing, has become the biggest winner in the field of cabinets and wardrobes with 2310 votes and 47.9% high support rate. . The French brand Sofia Wardrobe ranked second with 1074 votes and a 22.3% vote rate; Shangpin Home Furnishings, which started with a digital customization concept and free design services, received 534 votes, accounting for 11.1%, winning third place.

The mahogany brand hides in the city

Among the three categories of furniture products, the brand awareness of mahogany furniture is relatively low. Due to the luxury and age preference of mahogany furniture, many consumers do not know much about the seven mahogany brands listed in the questionnaire. Among the 4152 valid samples obtained [latest news price apartment reviews], Ming and Qing Fengyun Furniture won 978 votes, accounting for 23.6% of the rankings; while the well-known domestic annual red furniture received 846 votes, accounting for 20.4% Ranked second; followed by 816 votes from Guangzuo mahogany brand Yongbotang, accounting for 19.7%.

Panel furniture is undoubtedly the most popular category in furniture products, and it is also the earliest category to start star endorsement. The dynasty, Jianwei, Jianmei, Qumei and other brands have a high reputation and reputation. Among the 4852 valid questionnaires, Hong Kong Dynasty Furniture took the first place with an absolute advantage of 1500 votes and 31% support, which shows the communication charm of Hong Kong brands and Olympic marketing. The second and third places were 876 votes, accounting for 18.1% of federal furniture and 822 votes, accounting for 17% of Jianmei furniture. They have won the favor of consumers with stable and durable solid wood furniture and bright and simple modern furniture. For soft furniture such as mattresses and sofas, 5,328 valid samples were obtained. Among them, Suibao mattress has the most fans with 20 years of brand accumulation and popular price, winning the first place with 1854 votes and 35.4% of the votes; Yalan mattress has 1380 votes, 26.3% of the votes and 1224 votes and 23.4 The hippocampus mattresses with the% of votes rank second and third respectively.

The price is still the boss

In terms of attention to household product consumption, price, brand, and material are the factors that consumers value most.

Netizens who participated in the survey gave different answers when answering the question "which aspect do you care about most when buying furniture and building materials". According to data from online surveys, among the 7975 effective network samples, 24.7% of netizens chose the price among the six options of brand, material, price, style, craftsmanship, and service, indicating that the price is still the most cared by Guangzhou consumers when buying home products The factor is the brand and the material.

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