In this environment of rapid development of the global economy, Guangdong has become China's largest furniture production area, and a large number of excellent brands have been born, occupying half of China's furniture industry, while Sichuan is more southwestern. Wen Biao, general manager of Dongguan General Manager Office Furniture Friends Home Furnishing, said in an interview with Phoenix Home that the development of the entire economy is slowing, but the market demand for urban and rural integration is increasing, and the growth of the Guangdong enterprise market is not large. On the territory of the Chinese furniture industry, Guangdong and Sichuan are two major cities. Guangdong is at the forefront of reform and opening up, and is the birthplace of China's manufacturing industry. Guangdong furniture has a good policy environment to form a perfect industrial chain, plus foreign exchanges and trade, it has a rare information advantage. Sichuan, however, is more southwestern and does not have the advantages of Guangdong. When the earliest batch of Sichuan furniture companies developed, there was not much room for them to choose. But it is precisely this kind of environment that has made Sichuan furniture. They chose the road of "surrounding the city with the countryside", creating civilian brands, opening up second-, third-, and fourth-tier markets, and creating a miracle of the Chinese furniture industry on the scale of enterprises. In 2013, Sichuan Furniture is destined to be a memorable year. Earlier this year, the 18th National Congress of the Communist Party of China was convened. The new government took "new urbanization" as the main direction of future development, which brought "time" to Sichuan furniture. Sichuan furniture ushered in "time" In 2013, Sichuan Furniture is destined to be a memorable year. Earlier this year, the 18th National Congress of the Communist Party of China was convened. The new government took "new urbanization" as the main direction of future development, which brought "time" to Sichuan furniture. Strictly speaking, the growth of Sichuan furniture is the best embodiment of China's urbanization dividend. Over the past decade or so, China's urbanization process has continued, coupled with a large population base, such a social restructuring has provided a huge consumer market for Sichuan furniture. Compared with Guangdong furniture, Sichuan furniture has chosen a road of "surrounding the city" from the beginning. The continuous civilian brand creation and continuous channel investment in second-, third-, and fourth-tier cities have enabled Sichuan furniture to quickly embark on the road. The development of large-scale development, and successfully cultivated the largest brand group in China's furniture industry. According to statistics, in 2011, China achieved an urbanization rate of 51.27%, and by 2050, it plans to increase the urbanization rate to more than 70%, reaching the level of developed countries. In 2013, the new government proposed the concept of "new urbanization", and at the third meeting of the Standing Committee of the Twelfth National People's Congress held in June, it was clearly stated that "China will fully relax the restrictions on small towns and small cities. Orderly opening the restrictions on settlement in medium-sized cities and gradually relaxing the conditions for settlement in large cities. "It is considered to be the first time in China that a specific urbanization path for various cities has been clearly proposed. Sichuan enterprises have been deeply involved in the second, third, and fourth-tier markets for a long time, and have formed a mature system of brand positioning, dealers, logistics, and services. The promotion of new urbanization policies has brought about the release of consumer power, which has undoubtedly brought "time" to Sichuan furniture ". Sichuan furniture catches up with Guangdong, just around the corner Taking the road of large-scale development, years of market accumulation and good news of urbanization policy, what kind of trend will Sichuan furniture show in the future? At the Chengdu Furniture Fair, Phoenix Home raised a topic: Can Sichuan Furniture overtake Guangdong in the future? Sichuan enterprises interviewed almost all think that this is not a dream. Wen Biao, director of Quanyou Home Office, said in an interview with Phoenix Home that the development of the entire economy is slowing, but the market demand for urban and rural integration is increasing, and the growth of the Guangdong enterprise market is not large. I believe that catching up with them will be faster than Expected to be better. Fu Qiang, vice president of marketing at Southern Home Furnishing, even thought that "maybe in five to eight years it can surpass Guangdong furniture in volume." At the 2012 annual meeting held by the Sichuan Furniture Industry Chamber of Commerce on January 10, 2013, such data was released: from January to November 2012, the output value of the Sichuan furniture industry increased by 27.24% year-on-year, and Guangdong furniture increased by 11.73% over the same period. In the "12th Five-Year Development Plan of Sichuan Furniture Industry" announced in early 2012, it was proposed that by the end of the "12th Five-Year Plan", the total output value of Sichuan furniture industry will exceed the 100 billion mark. At the same time, according to statistics, Guangdong furniture achieved an industrial scale of 325.72 billion yuan in 2011. According to Yang Zhiming, vice president of marketing for Pearl of the Palm, in terms of urban structure, Guangdong ’s future industrial policy may no longer support the development of home furnishing enterprises. Chengdu, as a western city, is more able to receive strategic support from the government. Su Xianhua, the executive deputy general manager of Pioneer Furniture, is more rational. He believes that the export of Chinese furniture is mainly in Guangdong, so Sichuan furniture cannot be compared in terms of industrial scale. But if only compared with domestic sales, Sichuan furniture will definitely surpass Guangdong. In 2013, Sichuan Furniture was destined to be a memorable year. Earlier this year, the Eighteenth National Congress of the Communist Party of China was held. The new government took new urbanization as the main direction of future development. The continuous civilian brand creation and continuous channel investment in second-, third-, and fourth-tier cities have enabled Sichuan Furniture to quickly embark on a path of large-scale development and successfully cultivated the largest brand group in the Chinese furniture industry. He believes that the export of Chinese furniture is mainly in Guangdong, so Sichuan furniture can't be compared in terms of industrial scale, but if only compared with domestic sales, Sichuan furniture will definitely exceed Guangdong. (Editor: Peter)
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