Sichuan Furniture Enhances Regional Brands to Plan the National Market

After years of development, Sichuan has ranked among the top three furniture production bases in the country. With the rise of a number of brand furniture companies, Sichuan Furniture is expanding its sales to national and overseas markets at an extremely fast pace. "Strong individual combat capability" is the industry's general view of Sichuan furniture. In the era when Sichuan furniture was just starting, this extremely strong single-handed ability became a weapon for Sichuan furniture to attack the city in the second and third-tier markets. After entering the 21st century, the eye-catching Sichuan furniture enterprises took the lead in the transformation path and entered the primary market. This batch of Sichuan enterprises that pioneered the first-tier market found that even if the product quality of the products reached or exceeded that of coastal furniture, the label “Sichuan Made” always gave consumers a low look. They realized that it is imperative to get into the primary market and take root, and to enhance the regional brand image. It is the best shortcut to enhance the regional brand of Sichuan furniture. Under the impetus of the Sichuan Chamber of Commerce for Import and Export of Furniture, the Chengdu furniture industry adopted a development model of cluster development and reunion, seized a new round of development opportunities after the global financial crisis, and transitioned the original single sales approach to the overall brand promotion. Since 2007, more than 200 local furniture companies in Chengdu have actively cooperated. “Good Furniture·Chengdu Made-Chengdu Furniture China” has arrived in Zhengzhou, Xi'an, Kunming, Taiyuan, Wuhan, Nanjing, Hangzhou and other places. All of them have brought a strong impact on the local furniture industry. The unique marketing method of Sichuan Furniture has attracted the attention of all parties. Returning to the hometown to plan the national market Sichuan brand furniture direct sales center was formerly known as the Sichuan brand home museum. At present, the Sichuan Brand Home Furnishings has established nearly 100,000 square meters of Sichuan Furniture Monopoly Marketing Center in Lishi Pavilion in Taiyuan, Victory in Kunming and Wuhan CBD, which has greatly enhanced the overall brand image of Sichuan Furniture in the country. Since 2010, Sichuan Brand Home Furnishing has been renamed as Sichuan Brand Furniture Outlet Center. This year, the center will open 10 new stores in 7 cities in the Jiangsu, Zhejiang and Anhui regions. The Sichuan furniture regional brand has initially formed a national brand marketing framework in the furniture consumption concentration areas such as Southwest, Northwest, Central, and East China. "Based on Chengdu, facing the west, radiating the country, going to the world" is a slogan of the Sichuan furniture industry. At the same time, eastern coastal furniture companies are also advancing to the mainland market. Home and home Sichuan brand furniture direct sales center is to maintain the position of hometown. After the completion of the home and home Sichuan brand furniture outlet center, will be the location of the annual Chengdu International Furniture Industry Exhibition. The center changed the traditional scattered furniture marketing model, achieved market extension and network system establishment through brand direct sales, and increased the sales share of manufacturers in the terminal market. At the same time, the center will give full play to the best location advantage of Chengdu's western logistics distribution, relying on the advantages of the large-scale home industry cluster that Chengdu has formed, and build a set of “business, wholesale, exhibition, research and development” based on the six provinces and seven cities in the west. Business platform and market clusters with multiple functions such as training, brand incubation, and business services.

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