According to a rough statistics, there are nearly 20 home stores in Shenyang, involving thousands of brands. In the face of the total number of home brands, do you know how to choose? With the acceleration of the brand renewal rate of home stores, the competition between new and old brands is becoming more and more fierce. The mutual selection between the home store and the brands in the store has also gradually emphasized brand awareness. Is it a new brand that has emerged at the first glance, or is it an old brand that has inherited classics for a long time? Is the home market more important to fresh faces, or is it a soft spot for old brands? Is the brand update in the home store an adjustment of its own positioning, or is the store's improvement of the brand's requirements? Strongly settled in targeting store positioning When the reporter visited, he saw that many new faces kept entering the eyes of Shencheng consumers. New brands such as Minghe Geely and Venetian merchants in ceramic tiles are facing consumers in Shencheng for the first time. Hongyao, the store manager of Etofan Furniture Store, told reporters that the brand's entry into a new city must take into account the city's consumption capacity and the market development space of the brand. Shenyang's development potential cannot be underestimated. In addition, the brand image of Red Star Macalline Home Furnishing Store is also in line with the positioning of our furniture products. Xing Wenming, acting general manager of Minghe Geely Ceramics Shenyang, said that although the Minghe Geely brand entered the Northeast market for the first time, it was confident of entering the Shenyang market this time with the brand competitiveness of the market that has covered the whole country. Brand update is dominated by market law Shencheng people's brand awareness of home products is still relatively poor compared to clothing, and the home store has more say in the replacement of home brands. Chen Xuemei, general manager of Red Star Macalline Tiexi Shopping Mall, said that every year, there are about 5% to 10% of brand changes in shopping malls. On the one hand, the selection of brands by home stores is measured by standards such as cost performance and environmental protection standards. The last elimination method also guarantees the stay of a really good brand home in the store. Other stores in Shencheng, such as Actual House, Ou Yada Baili Home Furnishing and Lingxiu Home Furnishing, have gradually realized the effects brought by the brand. Wu Tiecheng, the general manager of the actual house Huanggu Store, believes that the renewal of the brand should follow the laws of market development. The reshuffling brought by the brand renewal will eventually be a good brand. I prefer cost-effective products When consumers buy furniture, price is a factor that must be considered. However, the brand's complete guarantee and other aspects will still attract the approval of some consumers. Mr. Zhang, a company employee, believes that he will definitely choose branded furniture products because of the guarantee of after-sales service and product quality, so he can purchase more assuredly. However, Mr. Zhang said that the price of some branded furniture also requires a certain economic affordability. Most consumers believe that they most want to see that the price of home products can be perfectly combined with the brand, the home store can provide more products with higher cost performance, and consumers can also have more choices when buying, with affordable The price enjoys the high quality of the brand's home. American Style Floor,Solid Hardwood Flooring,Hardwood Flooring,Underground Solid Hardwood Floorin TECLIC , https://www.teclicfloors.com
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Shenyang home furnishing market enters the era of brand selection
The positioning of new and old brands on the same platform as the competitive market standardizes the threshold for brand entry