Shanghai Zhongyu continues to provide extended services to customers

CCMT2018 was held in Shanghai, and the number of exhibitors and the number of exhibitors reached a new high. For Zhongyu, which has always attached great importance to exhibiting CCMT and CIMT, the booth was laid out in accordance with the concept of providing full-service for customers, and for the first time, a display area for grinding wheel grinding products was added. In an interview with this reporter, Mr. Tian Yu, Chairman of Shanghai Zhongyu Company and President Wu Weizheng of Japan Oriental Company introduced us to the research and development of new products, the new concept of improving service level for customers and the confidence in the future market.

Update service concept exhibition form innovation

All along, the customers saw the grinding wheel products at the Shanghai Zhongyu booth. They also had an intuitive understanding of the grinding wheel, but they did not see the products ground with the grinding wheel. This time, the grinding wheel grinding product display area set by Shanghai Zhongyu was obtained. A good result. “This method allows customers to easily compare with their original processing quality. Some customers will say that this knife is doing well, then the employees of this company will also share with customers at the Zhongyu booth. The manufacturing experience of the tool, for example, what kind of grinding wheel or which grade and which kind of bonding wheel is used in Shanghai Zhongyu, what effect will be obtained. Through the appearance of the grinding wheel customer, the grinding wheel of Zhongyu will have better promotion and promotion effect. We are also helping Shanghai Zhongyu's customers to promote their brands, and everyone will progress faster together. This is a new concept of Shanghai Zhongyu.” Tian Zong said.

At the CIMT exhibition next year, Shanghai Zhongyu will expand the area and scope of the grinding product display area. For a variety of different product customers, select several representative products, and display the industry users in a more targeted manner. The grinding wheel products are ground out of the tool products. The two customer products at the exhibition did not conflict at all. One of them was a good knife company with a high-light knife in the 3C industry, and the other was a double-drilling company. Most of the domestic gun drills are medium and low grades. The double gun drill company is the first company in China to transform into a high-end gun drill to replace the European gun drill. The cooperation between Shanghai Zhongyu Company and Shuangli Gun Drilling Co., Ltd. is also a model for cooperation between Shanghai Zhongyu and its transformation customers. In terms of grinding wheel grinding, Shanghai Zhongyu did provide a lot of advice and help to customers, which made the product quality of Shuangli Company improve quickly. Now Shuangli has been able to produce high-grade gun drills.

Mr. Tian said sincerely: "Share with more well-known customer cases, let customers have a more intuitive understanding, which is complementary and mutually progressive. In fact, helping customers ultimately helps us, this is a virtuous circle. It is also a new concept of mine. That is to break through the tradition, in addition to selling the grinding wheel, we also interact with the customer, so the effect will be better."

Adhere to new product development to meet customer needs

In addition to continuously satisfying the needs of customers, Shanghai Zhongyu Company develops new products that are marketable, and also improves the performance of the original products. For example, the widely used segment grinding products, Shanghai Zhongyu has been sold in the Chinese market, and now has a 70% share, but the company still insists on improving and improving the formula to further improve and improve product performance. With the maturity of the Chinese market, Shanghai Zhongyu Company has gradually introduced the new formula and new binder products of the technology partner, Japan Oriental Corporation, to the Chinese market. Japan Oriental has a lot of technical reserves, the formula is constantly updated every year, and many Japanese factories are already adopting new formula grinding wheels, such as VISTA SUPER for the 3C industry, which was first exhibited at the show. Mr. Tian said: "For us, every new customer demand is a new beginning for us. There is no such application in the 3C industry, but after receiving feedback from Chinese customers, Japan Oriental is based on the original The technical reserve was developed and considered to be more suitable for the 3C field."

3C products can not be used with a single grinding wheel. When some parts are processed, when the original processing fails to meet the technical requirements, the new bonding agent grinding wheel will have a place to use, which will make the cutting edge of the tool. better quality. For PCD, PCBN and other polycrystalline materials, the cutting edge of the tool is higher. Traditionally, the ceramic bond grinding wheel is used for grinding. However, the weak point of the ceramic bond grinding wheel is that the heat dissipation is not good, which will lead to the collapse and the edge grinding. Come out to produce jagged. This new product from Shanghai Zhongyu has excellent heat dissipation and better edge quality, and the company's METROX-LITE product is also a new upgrade to the original METROX for strong grinding of hard alloy materials.

Based on the domestic main market to grasp the market positioning

In recent years, Shanghai Zhongyu Company has followed the national “Belt and Road” policy and started to enter the Southeast Asian market. In 2017, it participated in three Southeast Asian exhibitions. Mr. Tian said: "Responding to Mr. Xi's policy of “One Belt and One Road”, it is a day to go out, and we have already tasted the sweetness.” The high-end grinding wheels in Southeast Asia rely almost entirely on imports. Shanghai Zhongyu believes that the high-end market in Southeast Asia has a very broad prospect. Therefore, the outside of the sea was established this year, and the foreign ministers were set up to implement the development of the Southeast Asian market with concrete actions.

The Southeast Asian market is basically a trader, and few manufacturers produce grinding wheels, which are basically all dependent on imports. When aiming at a new growth point, Tian always feels full of confidence: "We will slowly develop overseas markets. Our positioning in overseas markets is also very clear, that is, to put the main market in Asia, Asia is mainly in Southeast Asia. The Lord, represented by Thailand, Indonesia, and Malaysia, including Taiwan and South Korea, I think the market is very big."

Shanghai Zhongyu Company is very precise in positioning the market, that is, “doing the main market in the Chinese market”. Undoubtedly, the Chinese market will gradually become the largest market in the world, so the first principle of Shanghai Zhongyu Company is to do a good job in the Chinese market, and the most important part of doing a good job in the market is to continuously strengthen services. Mr. Tian believes: "Not only after-sales service, but also pre-sales service. If customers choose the wrong model and use it badly, they will detour, so we are constantly strengthening the service capabilities and talents, and strive to extend the service to pre-sales. The customer selection is correct. If the customer encounters problems in use, we will also help the customer solve the problem, do the after-sales service, and put the service in place." For the overseas market, under the premise of doing a good job in the Chinese market, walking on two legs The policy of Shanghai Zhongyu Company is “step by step and one footstep, doing it in a down-to-earth manner. I believe that after five or several years of hard work, we will definitely have a new overseas market.” Tian stressed that in this process The most important thing is to do research and development well, and technology leadership is the core.

Polishing all-round grinding wheel brand

Shanghai Zhongyu has gained a high recognition in the industry. In the industries of hard alloys, cermets and pure ceramics, after years of hard work, customers have made a very high evaluation of Shanghai Zhongyu. Up to now, there are still many industries in Shanghai Zhongyu Company that have not yet been involved. For the future dream, Tian is not very good, but believes that it is necessary to work hard: "The resources and manpower of a company are limited. We will stick to Shanghai Zhongyu. The style, the hard work, the pursuit of fame, one step at a time, we rely on one customer to continuously accumulate, serving each customer is the ultimate goal of Shanghai Zhongyu, thus achieving the process from quantitative to qualitative change, and then Slowly expand to other industries, making Shanghai Zhongyu a brand in the whole field."

In 2017, domestic tool companies had a large increase, with an average increase of 20%. For the professional manufacturers of grinding wheels engaged in tool manufacturing, the benefits of this growth are clearly felt. Due to the increase in sales in the Chinese market, Shanghai Zhongyu’s partner, Japan Oriental’s raw materials for China, is also increasing. “We have begun to plan to increase the speed of equipment and purchase more advanced equipment to improve Production. But even if new equipment is added to production immediately, it will not keep up with the needs of China. Last year, through its own transformation and improvement, the output of the company was twice as large, but it is still not enough. I estimate it should be at least three times. The above-mentioned and more can only reach the level of the current market demand.” Japanese Oriental Company’s president Wu Weizheng’s view on the Chinese market has strengthened Tian’s confidence in the development of the Chinese market and provided positive products for the company’s research and development of new products. Power.

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