Marketing planning is the survival of small businesses

How small companies survive and develop is a problem that small and micro business owners need to solve most. Because small businesses do not have the advantage of resources, there is no talent advantage, and there is no product advantage. Even if the product is doing well, there is no money to advertise and others do not know. Even if you know that the company is not famous, customers do not believe it. How can small businesses survive and develop in fierce market competition?

If it is in the past few years, as long as the boss diligent, find more salesmen, and strive to go out and run customers, then the company may have developed. However, today's market changes, each industry has gradually formed a two-eighth law. If small businesses do not do a good job in marketing planning, it is not feasible to rely solely on hard work.

Especially in the age of this information explosion, when the integrity is lacking, it is increasingly difficult for salespersons to work. Although it is not difficult to collect customer data, it is difficult to make customers believe you. Most of the salespersons now call the customer, the customer does not return the information, the customer does not see the customer, and the customer does not see the information. How does the clerk work? Sales become harder and harder to do. Businesses can only be made simpler by marketing planning.

The purpose of marketing is to make marketing more redundant. The purpose of planning is to make marketing more effective. Do not look at the small business, the same need to plan. So how do companies do marketing planning? In today's era of market segmentation, when markets mature, the key to marketing planning lies in positioning.

Why do companies need to position, because now customers are more and more mature, they know what they want and what not? If the company does not have a clear positioning, then the customer will not pay attention to you. Therefore, the strategy of enterprise positioning is to seek market differentiation. Only differentiation can move customers. You don't always say that you are like other people's products, and even better than others. In the beginning, you lose your competitiveness. The goal of marketing planning is to stress that your products are different from others. Although not the best, it must be the most suitable for customers.

Because the needs of customers are now gradually transformed from material needs to spiritual needs, the spiritual needs are characterized by the pursuit of humanity, personalization, and differentiation. What customers are now pursuing is not what others have, but what others do not have. Therefore, the survival and competition of small businesses should not always imitate others. Do not always challenge large companies, so that you can easily be countered by large companies. What small businesses need to do is what big companies don't do, not what they want to do with big companies, than brands, than their strength. Because you can't compare. However, today's online marketing provides more, better, and more effective differentiated competition for many small businesses. Why do we have to go along with the ideas of large companies? Therefore, small businesses will always develop the kind of thinking habits that are extremely important. We must learn to look for our own blue ocean, and do not always tear in the Red Sea.

In fact, the mall is like the battlefield. The winner is not necessarily the most powerful, but the kind of entrepreneur who understands marketing planning and the entire resources. Because small businesses do not have the power to fight hard, so you can only use the marketing plan to make a small, broad and strong victory.

Marketing planning does not teach you how much money you have and how much you do, but it teaches you to achieve the maximum return with the least effort. The success of small businesses lies in focusing, and only when positioning you can gather. In fact, positioning includes enterprise positioning, product positioning, market positioning, regional positioning, channel positioning, and customer positioning. Because only positioning, you will not waste resources, only positioning, you can improve the hit rate. A spoonful of salt does not produce much of a role in a tank, and it is worthless in a ditch. If you put it in a bowl, then you have to be salty and salty. This is the importance of positioning. Therefore, the key step for the success of a small business is to find, locate, and focus instead of firing a machine. Because you don't have so many buzz, the small business marketing plan is to make the company play well.

Do you have a marketing plan for your company? Marketing planning did not think about it again, but thought about doing it again. Because the current market competition is very cruel, the small boss can't afford to lose, and he can't afford to bet on it. Therefore, we must not fight unsuspectingly. Success requires wisdom, not hard work. How to get wisdom, the key lies in marketing planning.