Large linkage of furniture industry chain releases new power to highlight

At the time when the property market was bleak, the furniture industry, which is closely linked with the real estate industry, lived and relaxed under the strictest purchase order in history. At the same time, the fierce market competition, the continuous increase in raw materials and operating costs, and the furniture industry have brought the heaviest operating pressure since the financial crisis in 2008. From the 110th Canton Fair, it was learned that due to the dual impact of the financial crisis and the European debt crisis, consumer demand in Europe and the United States, which has occupied absolute market share, has been drastically reduced. At present, many domestic furniture companies are pessimistic about export prospects and are also cautious about domestic sales.

At present, many constraints faced by domestic furniture, a company's core competitiveness is not strong. At present, most domestic furniture companies mainly export, but most of the furniture products exported are OEM. Most of the furniture manufacturing enterprises have a low degree of industrial clustering, and take a labor-intensive and extensive line of business, which results in a lack of close upstream and downstream links in the industry chain and raises the cost of the entire furniture industry. In the case of a sharp rise in costs, many companies are facing pressures. The operation of enterprises is not standardized and the quality of personnel is low. The enterprises lack long-term development plans. The management of product design, production technology, and quality control is not enough, and the originality is low. With less independent brands, the overall competitiveness of the furniture industry is not strong.

Second, the superposition of multiple factors has caused the industry's profitability space to be compressed. First, the rising price of raw materials: influenced by multiple factors, the prices of raw materials for furniture, such as coatings, adhesives, and hardware, are constantly rising. In terms of wood, the existing forest resources in the country can no longer meet the demand for strong timber, and a considerable portion of wood still needs to be imported. Second, rising labor costs: Due to changes in the supply and demand relations in the labor market in China, the “labor shortage” shows that there is a structural shortage of labor, technical workers are in short supply, skilled workers are generally difficult to recruit, labor supply and demand areas are out of balance, and labor costs are directly rising. Third, the appreciation of the exchange rate of the *** exchange rate: The rapid changes in the exchange rate of *** will have a significant impact on export-oriented furniture companies.

The linkage of the furniture industry chain releases new momentum in order to highlight the encirclement. 3. The trade barriers have been upgraded and the export prospects are worrying. In recent years, the U.S. restrictions on the technical barriers to imported furniture products have been continuously upgraded, and the prospects for the export of furniture products to the United States are worrying. In August 2008, the United States introduced the "Consumer Product Safety Enhancement Act", which substantially increased the technical requirements for all supplies that may be exposed to children under the age of 12; in April 2009, the United States announced the "Quarantine Requirements for Chinese Wooden Crafts to the United States", which stipulates that Chinese exports to the United States Wood products must be fumigated or heat-treated and issue a phytosanitary certificate with traceable identification; in April 2010, the United States "Layers Act" amendment required the provision of a legal source certificate of wood for each shipment of imported forest products; 2011 On January 3rd, the United States entered into force the "Complex Wood Products Formaldehyde Standards Act", and substantially increased the formaldehyde limit standard from July 1. The formaldehyde emission from hardwood plywood shall not exceed 0.05% of the millionth, and the medium density fiberboard shall not exceed 1 million. At 0.11, the particle board must not exceed 0.09 parts per million. This is by far the most demanding environmental protection act in the United States. Its formaldehyde release standards are 1,000 times higher than the current standards of major countries in the world. The implementation of the above restrictions will certainly restrict China’s furniture exports to the United States.

What can the furniture and coatings industry do for the furniture industry?

The furniture coatings industry and the furniture industry have become more and more dependent on each other. The prosperity of the Chinese furniture industry cannot be separated from the promotion of the furniture and coatings industry. During this period of domestic and diplomatic difficulties, what can furniture lacquer companies do for the furniture industry? Here I think furniture lacquer enterprises can do at least three points:

First, most of the hazardous substances in quality-assured furniture products come from various chemical raw materials used, and coatings are one of the most important sources of harmful substances. If furniture coating companies can provide better products and construction techniques to improve the painting quality of furniture products, it will effectively reduce the impact of foreign trade barriers on furniture exports. At the same time, through high-quality coating effects, not only can the competitiveness of products under the homogenization era be enhanced, but also more additional values ​​such as environmental protection and artistry can be spilled, and profits of enterprises can be increased.

Second, cost control Most Chinese furniture manufacturing enterprises have a low degree of industry concentration, they are taking a labor-intensive and extensive operating route, and their profit margins are relatively low. The effective control of costs not only can increase the profit margin for the company but also allow the company to take more initiative in the fierce competition. In the crisis era, cost control will even determine the survival of the company. In the total cost of furniture production, coating accounts for about 13%, while the average profit margin of the Chinese furniture industry is only maintained at 3% to 5%. Furniture coating companies can effectively reduce the coating cost of furniture companies from the aspects of product price, logistics distribution, and coating technology. If the furniture manufacturers choose advanced coating technologies, such as the more popular UV coating, they will realize streamline production and greatly increase production efficiency. At the same time, a UV production line can be operated by only a few skilled workers, greatly reducing the use of coating. Labor cost.

Third, strategic cooperation, improve core competitiveness China's furniture industry chain is not closely linked upstream and downstream, the lack of long-term business development planning, product design, production technology, quality control and other aspects of management is not enough, resulting in the overall competitiveness of the furniture industry is not strong It will be very passive in the face of crisis.

In the face of crisis, furniture lacquer enterprises and furniture companies should form a strategic cooperation relationship. Both parties jointly research and develop furniture lacquer products that meet consumers' needs according to the actual market demand, and solve problems in the coating process in the production process and design process. Furniture from the perspective of professional painters to furniture companies in the coating costs, design, research and development, process design and even marketing management, popular information to give furniture companies a comprehensive help.