Kohler, emperors and other bathroom giants have fallen into the quality door

In recent days, the imperial sanitary wares in the sprint phase of the listing declaration suddenly received consumer quality complaints. Coincidentally, the internationally renowned brand Kohler has recently been exposed to many problems. High-end bathroom brands frequently broke product complaints and quality disputes. Who is actually taking the integrity support of the Chinese Sanitary Ware industry? In this regard, there are industry insiders believe that this is the signal released by the market, the era of rational consumption has come, the future of the Chinese sanitary ware industry may be rewritten.

The quality of brand-name bathroom is the current quality of the storm or the surging water?

Luxury bathroom brands have a long fan base in the Chinese market. However, as competition in the market tends to become more intense in recent years, and in order to increase market share and market competitiveness, many domestic brands have expanded their production scales. Through comprehensive coverage of products in the market, they have opened up a market share of "robberies." Many foreign brands have also invested in setting up factories in China, and once stabilized the country's high-end sanitary ware market. Some people in the industry said with emotion: “With the rapid expansion comes the decrease in quality concerns, which is buried behind the rapid expansion of enterprises, and may also be the seeds of quality and integrity crisis.”

Kohler's frequent complaints about quality brand names have also been questioned: “Newly-purchased washbasins, businesses actually say that they do not touch the water”, “Korla showers that have just been bought for two months have rusted,” and “thought that they have spent a high price. With high quality products and enjoyment, I am mistaken.... As people's demands for product quality continue to increase, consumer complaints about the quality of branded products have also surged. In recent years, bathroom majors have been caught in complaints, causing product quality and prices to be questioned by consumers. The unsatisfactory sampling inspection, unmanageable quality of OEM OEM products, and high prices are all queried. It has also caused many bathroom brands including Kohler and other international brands to fall into disarray.

At the end of May, the Shanghai Environmental Protection Association released a survey result that 80% of newly-renovated Shanghai residents' homes and office buildings have problems of radiation exceeding the standard, and radiation exceeds 50% to 150% of Shanghai's building radiation level safety standards. Among them, Kohler's products have also been detected excessive radiation; in mid-June, the Hangzhou Mayor Helpline received complaints from consumers. The Kohler toilet that was purchased at a high price was installed and damaged. After a repair, the problem was still there, and the leak was severe enough to make it unusable. The manufacturer refused to return the product due to improper installation. The parties were desperation to dial the helpline. After the report came out, Kohler dispatched someone to replace damaged parts. Products such as "water leakage" and "radiation" have repeatedly appeared in products of internationally renowned brands, and have also shocked many people in the industry and netizens.

The brand was exposed OEM production of branded products was accused of high prices According to sources, at present, including Kohler, American Standards, including many international brands in Chaozhou, Foshan and other places also have OEM production. The reporter tried to search the Internet and found hundreds of information about providing Kohler OEM OEM products. However, the industry doubts search results. He pointed out that although OEM production is already an open unspoken rule in the sanitary ware industry, there are not many small brands of sanitary ware that are OEM-branded, but under normal circumstances, in order to ensure product prices and maintain brand reputation, companies do not make it easy to disclose with OEMs. Partnership. Informed sources told reporters that Kohler did have OEM production in Chaozhou. “Once a photo or related evidence of a brand-name production is photographed, the foundry must prepare half a million for litigation costs,” said the person familiar with the matter.

A sanitary enterprise marketing manager told reporters that, under normal circumstances, the original imported products are 1/3 higher than domestically produced products, and their own production costs are higher than that of OEM OEMs. Therefore, for brand-name companies, on the one hand, it reduces the production cost of the company and on the other hand it also meets the needs of the big brands in expanding their market share. “However, for consumers, this may bring doubts about the quality and price of OEM products. The same raw materials, the same equipment and production processes, and the products produced by domestic manufacturers, can change the brand name, the price can be high. Several times the number of times, it is impossible for companies to inform consumers of this situation. Behind the high price of OEM products, it is actually a heavy blow to the integrity of the industry, said the manager of the marketing department.