From an international perspective, affected by the United States' continued anti-dumping policy on Chinese wooden furniture , (tax rate is 43.23% to 216.01%, tax deferral implementation is still 5 years) furniture export prospect index has been low all the way. In the domestic market, due to the continued economic downturn and the impact of real estate regulation, the furniture consumer market is also relatively sluggish. At the same time, due to inflation, prices have risen in an all-round way, and furniture production costs have also inevitably increased. In terms of, it is undoubtedly worse. Fire Wood Doors ,Fire Rated Wood Dutch Door,Fire Rated Interior Wood Doors,6 Panel Fire Rated Wood Door Foshan QI'AN Fireproof Shutter Doors Co., Ltd , https://www.fsqianfiredoor.com
Exports have been blocked for several years in a row, and more Chengdu furniture brands have turned their attention to the domestic market. When they were born, they happened to meet the country's eight countries. The consumption of first-tier cities was obviously inhibited, so furniture companies had to shift their targets to Domestic second and third tier cities. Many enterprises are rushing to the beach, and the consumption tension in second- and third-tier cities also appears to be insufficient. This "Great Leap Forward" development has obviously intensified the competition in second- and third-tier cities, but this trend has been irreversible. Industry insiders predict that furniture retail Expansion will continue to be the state that the entire furniture industry is facing for a long time, but this cannot be said to be a bad thing. This process of survival of the fittest is beneficial to the furniture industry in the long run, and can become a long-term driving force for industry growth. .
Under the current situation of fierce market competition and product homogeneity, furniture companies must clearly define their own positioning and make distinctive products and brand culture in order to stand out in order to benefit the market invincible for a long time and give themselves a clear positioning Make it clear that you are taking the high-end, mid-end, and low-end routes. Only when you have a direction can you go in this direction. Otherwise, you will be embarrassed by the non-standard positioning in the market.
As the saying goes, "water flows down, people go high", and now many furniture companies are eager to move and start to play the high-end route under the banner of high-end, hoping to occupy their place in the high-end market, and there are successes and failures. At present, there are not many successes. Many companies have lost their wives and lost their soldiers. When they just learn to walk, they will naturally fall down when they want to run. If the quality of the products is good, they will stare at the high-end market. Essential.
In addition, some companies have been seeking to enter the high-end furniture store to improve their value, but this may not be the best way to survive in the era of low profit. According to the data, Red Star Macalline opened more than 40 new stores in 2010. The number of new stores opened in a year is the total number of previous historical periods. Seeing such a rapid expansion, you must think that the furniture industry is unprecedentedly prosperous. In fact, otherwise, the expansion of the store has pushed up the airspace rate, and the channel subsidy has also prompted the store rent to "take off." "In the past, the monthly rent of 200 square meters was 20,000, and the profit was 500,000. Now the monthly rent for every 300 square meters has risen to 40,000, and the profit is still only 50,000, sometimes even less than." So, the general phenomenon is that dealers sigh I have been busy all year long, and I have been busy, but my profits have decreased rather than increased.