The only purpose and the biggest motivation for consumers to participate in group purchase activities is to obtain benefits. The group-buying website is using the psychology of consumers, holding the slogan of “buying is power, group buying is low price†and holding a series of group buying activities. It is understood that the share of sales of home-group purchases is gradually increasing to be the third type of sales other than retail and wholesale. Maybe in the near future, “Can you buy today?†will become a popular greeting. First of all, we have to figure out why businesses are willing to agree to cooperate with group purchase stations. Why do the merchants agree to cooperate with the group purchase station, not only to give the user discount but also to the website commission? Most of them are not for one-time sales, so as to achieve long-term brand marketing purposes. When it comes to how to establish a lasting relationship with a business. Shanghai Tuanbu Suzhou Station (Suzhou Tuanwang.com) said that for those who have cooperated and reflected well, they can use the contracted brand shop to display it on the website for free. There are not many businesses, and if they can continue to cooperate, they will have a good income. This will not only allow merchants to achieve the purpose of brand promotion, but also provide users with guaranteed benefits. Group purchase stations can therefore continue to make profits and achieve a win-win situation. Group purchase business important sales channels Building material merchants are very proactive in the face of “buyâ€, a new promotional method, which is closely related to their popularity and high transaction rate. It is learned from the group-merchants that the transaction rate of group purchases is quite high, generally reaching over 90%. An unnamed trader revealed that the share of sales generated by group purchases is increasing year by year, becoming one of the important sales channels. At the peak, group sales accounted for more than 30% of monthly sales. Whether group purchases will affect retail sales and damage the profitability of businesses Businesses will never do business losing money. If they can access a large number of prospective customers through group purchase, it is a good thing for businesses. These customers have a sense of identity when purchasing products, but they may not necessarily buy all the products they want to buy at the time of group purchase. This leaves a “foreshadowing†for future retail sales. Insiders pointed out that the pattern of group purchase determines that it is born with the characteristics of promotion, and customers can obtain greater benefits. For merchants, more significant sales can be achieved. Group purchase is a win-win model for shoppers and businesses. Although it is "achievement of a win-win", but the risks behind "sweet" still exist, building materials businesses continue tricks, traps are difficult to prevent, consumers need to polish their eyes to find the most cost-effective. As a result, Xuan Xuan, building materials group buy customers to sign confidentiality agreement Recently, the author inadvertently found on the promotion page that one of the activities: "annual price hedging (because price-sensitive channels involved, the customer must sign a confidentiality agreement, otherwise the price is void)" activity terms. Caused the author's attention! It is often the first time that employees who are involved in core secrets in companies or important organizations have been required to sign confidentiality agreements to hear about them and to require customers to sign confidentiality agreements during store opening sales activities. Also because this shopping signed a confidentiality agreement caused the author's curiosity. According to the organizer's introduction, on the day of the event, each brand will come up with the most competitive lowest price of the year to sell on the opening day! Because these brands are very popular big brands, sales channels are more, prices are more sensitive, in order to avoid the sales price on the opening day of the impact of other channels to other manufacturers to bring unnecessary trouble, so the opening day before the election Purchased customers must sign a price confidentiality agreement to enjoy the preferential price policy for the day. Low-key prices high-profile promotions “Didn't know if you didn’t know, it was a scary stroll. How did the price of building materials rise all of a sudden?†A customer visiting the store complained that the price of building materials had risen too suddenly. Indeed, compared with the high-profile promotions of the building materials market in the past, the price hikes in the building materials market are very low-key. With the increase in prices, the merchants did not see any price adjustment notices, and the promotional posters in the stores were extremely conspicuous. Promotional words such as “special price†and “surprise price†always grabbed the attention of consumers at the first time. Some prices of building materials products are affected by the rise in prices of raw materials, and they are all reasonable price increases. However, why building materials dealers are afraid to openly tell consumers? Therefore, we need to think about how consumers should deal with the purchase of building materials to achieve maximum benefits and protection. Be cautious in online shopping, understand the market, and strictly select businesses The process of the developer's home is very bitter, but it must not be chosen because of difficulties. The first choice is that there are fewer unspoken rules and products and services are actually visible, such as clothing and catering. For some industries with unspoken rules and more trickery, you must have a certain understanding of the industry. If you really don't understand it, you should consult the industry insiders. Such as building materials buy, how to judge the quality of their products, how to prevent shoddy; such as wedding photography, the so-called package in the end contains the number of services, which services are you want to pay more to complete enjoy; such as glasses, the so-called foreign Whether the imported goods are really produced or produced in Wenzhou is not whether the price will be increased and then discounted. Small-scale test buying is a trick to use gifts, buy gifts, stocks, etc. For some businesses, if you really do not know his details, you should be cautious and can use small-scale test to effectively avoid risks. For example, some group buying websites have special platforms such as Weihuo Street. The price is low and the threshold is lowered. Consumers can contact with these businesses first to understand the quality of the products and service attitudes of the merchants. If the products are not available, they can be considered. Cancel the action and avoid the risk. There are many building materials websites that have special gift areas, all of which are provided free of charge to consumers. Such products do a better job, such as the Suzhou Building Group's building materials stores, with daily traffic of nearly 20,000, and new gifts worth 50,000 yuan per day. Around, attracted many owners to participate in, rave reviews. Consumers can accept the process of receiving gifts and businesses to accept, understand their products and services, really kill two birds with one stone. The most important thing is to choose the group purchase website carefully. Today, buy home building materials products has gradually become a popular trend, a variety of home group purchase network has also emerged one after another, the enthusiasm of netizens to sign up to participate in group purchase activities continues unabated, home buying network between consumers and businesses is becoming hot. However, the general group purchase network serves all users in the form of a third-party organizer, and the after-sales service has become an entanglement between the group purchase service and the owner. Some netizens also expressed their unspoken rules of dissatisfaction with group purchases, so netizens said that they must be cautious about selecting group buying websites. In this form, Suzhou Tuanbu.com, as a direct sales mall for home building materials, promises to provide comprehensive after-sales service to the residents. 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