How Enterprises Should Explore the Civil Security Market

According to reports, the main application areas of China’s civil and commercial markets include home network video surveillance, small chain stores (supermarkets, clothing stores, cake shops, optical shops, bridal shops, accommodation and catering, etc.), online monitoring, small and medium sized shops (wholesale, retail, Convenience store, etc.) Network monitoring, networking monitoring of entertainment venues (Internet cafes, KTV, etc.), online video broadcast services (online tourism, online interactive video sites, corporate image display, online exhibitions, online product display, online viewing, online kindergarten) Wait.

The application of security products in the civilian market has enabled security companies to gradually realize that the civilian market will become a blue ocean in the security market, and that some companies have begun to enter the civilian security market and expand their territory. Civil security has gradually become dewy, and people in the industry call this market like a huge iceberg. The huge mountain is still hidden under water. Only the corner is exposed. This is indeed the case.

Analysis of the Current Situation of the Civil Market Currently, the functional requirements of the market for civilian security products are relatively low. For example, most newly-built cells only need to be equipped with monitoring and alarm devices. Some homes have installed images and alarm signals that can be uploaded to mobile phones or computer devices at the same time. Even though some small and medium-sized enterprises that are interested in strengthening technical protection have more requirements for security products, they are still limited to the most basic requirements. For example, if a business owner wants to install monitoring, the first requirement is that he can see the company's production status, inventory status, and whether there are any security risks. In addition, functions such as intercoms are also required to respond in a timely manner and properly handle related issues.

Within five years, the scale of China's civil security market will reach RMB 50 billion. This may be only a preliminary assumption when the civilian security market is showing dew. In the face of the ever-rising civil security market, the industry is optimistic and believes that its business opportunities are more appropriate to describe.

At present, products involved in the civilian security market include anti-theft alarms, smart access control, video surveillance, and smart home appliances. Compared with traditional professional security, the overall requirements for civilian security products are relatively low. In order to seize the opportunity for development in this low threshold, security companies need to adjust product development and marketing thinking and reflect civilian characteristics.

What are the four major selling points for civil security products? 1. Low price: There is no doubt that the civil market is different from the government, the company's major project security project, the user's purchasing power in the first place. “What we are mainly doing now is small projects such as monitoring systems for hotels and shops. These projects are as large as tens of thousands of yuan, and small ones may be thousands of yuan. Users do not pursue brands, as long as they basically meet the requirements.” Mr. Miao of Beijing Zhongfa Electronics Market described his client. The author found a variety of price cameras on his counter, ranging in price, including a camera with a price of 55 yuan. However, if used for indoor surveillance, the meter is still within a few meters. Can get a clearer picture. Indeed, since security itself cannot create economic benefits, most of the ordinary users will use enough as a starting standard. For these users, the right price is far more important than the brand, and the price is too high, which makes it easy for consumers to stay away.

2. Simple operation: For most security end users, they are extremely lack of security knowledge, and cumbersome operations may become an obstacle to their use of security products. Moreover, computers have become a must-have product and require security products to be used as much as possible with existing IT products. Therefore, regardless of the user interface or operating habits, civil security products need to be maintained as much as possible with ordinary IT products. Consistent, user-friendly quick start.

3, the appearance of fine: In view of the civilian security products are used in places such as home, so many people want to be more beautiful in appearance, the color can be more varied, if you can integrate with the original decoration style It's better. Coupled with the home installation wiring trouble, more people are willing to choose wireless products to meet the needs of security monitoring.

4. Guaranteed data security: Among the many end-users that the author had contacted before, the skepticism of the security of civilian security product data accounted for a large part. Therefore, if civilian security products are to become genuine "rest assured products," manufacturers will have to use their brains in this area. In addition, civil security products are basically people who do not monitor, when no one monitoring, if the system alarm is not timely or alarm data sent out, then the security system installation is equivalent to an "ornament." It seems that protecting the security system can work properly and that data security is in place. It can also become a winning move.

In the civil security market blowout, enterprises should accomplish the following developments in the blowout development of the civil security market. In addition to social and economic development and household income, security companies need to take the initiative. The former affects the purchasing power of civilian security products, and the latter affects the excitement of the market. It was suggested that companies should achieve the following points by activating the civil security market with huge potential.

The first is to realize that the primary user of civilian products is the family. When developing products, it is necessary to consider the purchasing power of users and control the cost of products.

The second is that product design should adhere to the principle of simple operation, and be consistent with common IT products as far as possible so that users can quickly get started.

Third, appearance design must pursue exquisite and personalized.

Fourth, data security is guaranteed.

Of course, it should be said that the expansion of the civilian security market cannot be achieved without the joint promotion of security manufacturers, engineering companies, and end users.