Foshan GO Jiaju: Home IPO hot money go to He Zong?

Foshan GO Jiajutoutoujun found that many of the 14 pan-home businesses that were recently disclosed in the IPO belong to furniture companies, and the pleasing prospectus in addition to showing the grand plans of various companies, there are also many worrying The financial situation, which not only makes people question their fundraising investment.

It can be seen from the prospectus of these companies that the furniture companies that intend to IPO will use a lot of funds to expand production capacity. For example, Yongyi Furniture plans to raise 166 million yuan for the newly added 1.1 million sets of office chair technical transformation projects; Hengkang Home plans to raise 465 million yuan for memory cotton mattresses, pillow technology and expansion projects.

In addition to expanding production capacity, the furniture companies that intend to IPO will also invest part of the funds in the construction of the marketing network. Among them, Yazheng's “Marketing Network Expansion Project” accounted for the largest proportion of funds raised. According to the prospectus of Yazheng, the total investment of the project is 415.175 million yuan, of which the construction investment is 297.739 million yuan, which is mainly used for the purchase, lease, decoration and operation of offline direct stores, as well as online e-commerce. Platform development and marketing of e-commerce platforms.

However, in the process of implementing the fund-raising investment project, the furniture enterprises to be listed will still face many uncertain factors such as industrial policy changes, market environment changes, and changes in consumer demand. The industry is still questioning the hot money.

Some media pointed out that Yazheng had no layout in terms of online channel sales. So far, the official e-commerce channel sales performance is zero. In this regard, Yazheng shares responded that Yazhen has a clear plan to enter the e-commerce, and there is a lot of work to be done. Despite this, Yazheng plans to raise more than 60 million yuan for "e-commerce planning" and is still suspected of "circling money."

Foshan GO Jiajutoutou is here to remind: Huayuanxuan furniture failed to go public and was in an embarrassing situation. It is difficult for the dynasty furniture to get rid of the loss situation. Can the home enterprise of the proposed IPO get some inspiration from it and avoid falling into the same situation? If the home enterprise wants to get better development, in addition to the listed financing, it needs more thinking to find a way.

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