Flooring companies to "pan-home" to enter the already transboundary wardrobe wooden doors

With the continuous development of the flooring industry, there has been a common phenomenon in the flooring industry in the past two years. More and more flooring companies have entered the fields of wardrobes and wooden doors. Recently, the floor of the new Oasis also stated that it would extend to wardrobes, wooden doors, stairs, and wooden products to achieve product diversification. This is a cross-border operation of another heavyweight floor brand after flooring brands such as icons, nature, and living families are involved in wallpapers, wooden doors and other fields.

The relevant person in charge of the New Oasis said in an interview: “Our ultimate development goal is 'ubiquitous home', which is the current industry's more popular statement. From the product aspect, it is to 'cross-border', to wardrobe, wooden doors and other related In March this year, we listed in Hong Kong to pave the way for the integration of timber resources and diversified product development.In the next five years of development planning, the new Oasis will develop in a large scale, including the international timber market and the Starlight. The entire supply management service chain including the Chain Business Unit, Oasis Home Business Unit, Wood Product Industry Park, and Logistics Industrial Park will create an innovative supply chain for the entire pan-home industry."

In the process of market visits, the author found that most consumers believe that there is more competition for a selected brand and business and they can benefit from it. Mr. Li, who is responsible for a building materials market, believes that the industry's “crossing the border” and diversified development is a double-edged sword. Enterprises can make full use of their own resources, carpentry, inspection, packaging and other production processes based on the cost savings, but will also bear more management pressures, market risks. Prior to this, Shengxiang, the House of Actual, and other aspects expressed the view that “diversified flooring companies face a specialization risk”.

With regard to the current state of diversified development risks and opportunities, the new Oasis expressed its willingness to be the “first batch of people who eat crabs in the flooring industry” and believes that the interoperability of wood products production determines that the conversion or repositioning of wood products companies is not Difficulties, the key to the needs of the market, from the "single" to "diversity" is an important step for companies to reduce business risks and achieve long-term development. The first to create a "pan-home" brand in the industry can also create a "precedented" market advantage for the new Oasis in the future competition.

Not only that, the new Oasis also emphasized that for home-based companies that have diversified their development or are preparing to diversify, they should adhere to the purpose of “conscience manufacturing, sincere service”. Only in this way can we demonstrate the strong brand's responsibility to the society and the ability to control the market, and ultimately gain the consumer's recognition and realize the diversified development of the modern home industry.

Looking at the status quo of the industry, the wood flooring industry initiative to the "cross-border" of wardrobes, wooden doors and other industries, is undoubtedly a full-scale integration of the current development process of China's home industry. In fact, not only companies like the iconography and new oasis in the flooring industry, but also Dongyi Risheng in the home improvement industry and Kebao Boloni in the cabinet industry have taken steps to expand into wooden doors, cabinets, and furniture. With brand influence and channel loyalty, home-based companies are starting a new round of diversity.