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Yunnan stores try to "eat crabs"
In order to give consumers and furniture manufacturers a clearer positioning, Li Sheng, the general manager of Kunming Haodu Furniture, took the lead in trying to “eat crabsâ€: transforming the store into the first professional living room for solid wood furniture in the country, and invited Guangming Group and Qingdao Yimu. Fuye, Huafeng and many other first-line brands in the furniture industry settled in, and jointly created a solid wood furniture store that “allows ordinary people to affordâ€.
The renovated shopping mall covers an area of ​​about 15,000 square meters and is divided into three floors. It is divided into three areas: the first floor is a fashionable solid wood museum favored by young and middle-aged people. Not only can you buy sofas and coffee tables, but you can also find them. Some environmentally friendly and beautiful home accessories. The second floor mainly deals with traditional northern furniture. Bright brands such as Guangming Group and Qingdao Yimu have settled in and launched a series of classic solid wood furniture. The third floor is mainly composed of classical solid wood mahogany furniture.
"In order to stand out in the fierce competition, the concept must be more advanced and the service should be more in place. We hope to build a solid wood furniture pavilion and seize the share of the Kunming solid wood furniture market by about 30%." When creating a special store for solid wood furniture, Li Sheng, general manager of Kunming Haodu Furniture, revealed.
The consumption potential of solid wood furniture was great yesterday. The first solid wood furniture culture festival hosted by the mall was also opened. This cultural festival will launch solid wood furniture exhibitions, as well as six theme culture weeks such as California Sunshine, North Country Spring and Nordic style. What surprised the public on the spot was that the guests present were not only the experts of the China Furniture Association, but also the famous host of CCTV, Han Qiaosheng, at the opening ceremony.
"Buy furniture or be a host, you need to do it in a down-to-earth manner." Han Qiaosheng said in an exclusive interview with this reporter that the host should listen to the audience and sell more furniture. To investigate the preferences of housewives.
"China's solid wood furniture products are mainly exported, targeting the European and American markets. Compared with domestic consumption and export volume, even 10% is not available, and the growth potential is great." Chen Baoguang, vice chairman of China Furniture Association, said that he can gather China. Dozens of first-line brands inside and outside, opening a store specializing in solid wood furniture in Kunming, this concept is undoubtedly very novel.
Yang Maohai, deputy director of Guangming Furniture Marketing Department, suggested that the styles of solid wood furniture on the market are very different and the quality is not good. When consumers buy solid wood furniture, they should give priority to the products of big brands and big manufacturers.
First to "eat crab" China's first solid wood furniture store settled in Kunming
Nowadays, people's demand for furniture is expanding day by day, and more and more furniture malls are opening up, and competition among businesses is becoming more and more fierce. With the update of the consumption concept, some stores have also taken a fancy to the huge consumption potential of solid wood furniture. Well-known solid wood furniture brands have entered the Kunming market and seized the market cake. Yesterday morning, the first solid wood furniture shopping mall in China, the top ten solid wood furniture brand in China, was officially opened in Kunming. It also opened the prelude of the first solid wood furniture culture festival in Yunnan Province. .