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Dubai is suffering from debt crisis, Zhejiang Yuhuan furniture enterprises are looking for new opportunities
Dubai is the largest trading hub for “Taizhou Manufacturing†in the Middle East. In recent years, many Taizhou products have rushed to “land†Dubai, and through this transfer to other Middle Eastern countries and Africa. Among them, there is no shortage of European classical furniture in Yuhuan County. However, due to the financial crisis, the export volume of Yuhuan furniture has dropped sharply; and the unforeseen Dubai debt crisis has further worsened the Yuhuan furniture industry. The order is reduced, and the product backlog of Yuhuan is “China European classical furniture production baseâ€. According to statistics, the export rate of more than 200 furniture enterprises in the county has reached 85%, of which 60% of the furniture products are sold to the Middle East. The sudden Dubai debt storm has caused these furniture companies to suffer heavy losses, fewer orders, and a serious backlog of products. On the afternoon of December 10, there was light rain in the sky. In the county's Fuhao Furniture Factory, the reporter saw that the entire factory area was very crowded and messy, and the warehouses, yards and even the aisles were full of furniture. In order to prevent rain, the furniture is covered with tarpaulin. The company's deputy general manager Lin Ruzhen told reporters that rich furniture is 100% exported, of which 80% is exported to the Middle East. The value of this backlog of products is about 8 million yuan. If the crisis continues to develop, companies will face more pressure. "We have been running enterprises for more than ten years, and we have always been smooth and smooth. We have never had so much cargo backlog. In the past, we sent an average of 30 containers per month, the worst in November, only 9 Container." Lin Ruyi said. Like Regal Furniture, the production situation of Nobel has also been sharply reversed. Furniture production in December is estimated to have fallen to around 1,000 units, compared to more than 2,000 units per month. Hu Zaigui, chairman of the company, said that nowadays, Dubai customers have no money to pay for the goods, and most of them require furniture companies to suspend shipments. In this way, the product can only be accumulated in the warehouse, and the more it accumulates. Not only the rich, Nobel, but also in the interview, the reporter learned that there are more furniture companies in Yuhuan County, the output is also seriously shrunk. Some enterprises that originally produced more than 1,500 sets of furniture per month have dropped to 500 sets. . At Dafan and St. Jerome, the reporter found that all kinds of furniture in the warehouse were full. "In addition to the backlog of products, there are very few orders from the Middle East." Zhang Fanbing, general manager of Dafan said that the export of Yuhuan furniture was affected to varying degrees by the international financial crisis last year. After the situation improved in the second half of this year, he originally wanted to recover the lost land in the Middle East in the first half of next year. He did not expect another Dubai debt crisis... No chaos. For the Yuhuan furniture industry, the Dubai debt crisis is following global finance. Another crisis after the crisis. Lin Guomin, secretary general of the county furniture association, said that the entire furniture industry production and sales have experienced negative growth for 11 consecutive months. Today, most of the local furniture companies are unable to get their customers in time due to the timely payment of goods, and the inventory backlog is serious. However, faced with the debt crisis in Dubai, many furniture companies in Yuhuan have not been idle, and there is no chaos. After the debt crisis, many furniture business executives rushed to Dubai to get to know the situation. Luo Linxiang, chairman of St. Jerome Furniture Co., Ltd. said that he had seen it in Dubai a few days ago. In the past, there were a lot of merchants there. Now, you can use the door to be described as cold, few merchants, and the transaction volume is not as good as before. The goods in the warehouse are full. The export situation is grim, Yuhuan furniture enterprises are not pessimistic, they are actively seeking countermeasures, trying to strengthen new product development, open up markets through multiple channels, and reduce the losses caused by the crisis. "Next, we are prepared to take two legs to walk, the eyes must be both outward and inward, and the two domestic and foreign markets jointly develop." Luo Linxiang said. Zhang Xibing, the boss of Dafan Company, believes that it is not the way to stay alive. He said that the Middle East furniture market was not the world of Yuhuan people, but Yuhuan people have won a place through years of hard work. It can be seen that the markets in other countries are the same. As long as we try our best to develop, we can also gain market share. Lin Guomin told reporters that in recent days, members of the Yuhuan Furniture Association have often gathered together to discuss countermeasures. On December 11th, after dozens of members brainstorming, a new idea of ​​“letting Yuhuan furniture get out of trouble as soon as possible†was initially formed: to consolidate old customers and develop national markets around Dubai; to find new opportunities in the crisis, to turn passive into initiative, Develop new furniture products that adapt to different regions, different levels and different regions in China and seize the domestic market.