Domestic furniture manufacturers insist on walking on two legs under trade barriers

At the just-concluded 106th Canton Fair (Phase II), furniture manufacturers from all over the world generally said that buyers and orders have increased by about 20% over the same period last year, and furniture export is picking up. Statistics from Guangzhou Customs also show that the furniture exports of our province resumed growth in September this year, with exports reaching US $ 880 million, a year-on-year increase of 1.3%, the highest monthly export since this year. On the other hand, the anti-dumping sword has struck again, and the US "Lacey Act" will be extended to the wooden furniture industry early next year, which will bring strong trade barriers to the already good furniture exports next year.

The third quarter furniture exports out of the trough

Customs analysts believe that in the third quarter, our province ’s furniture exports slowly came out of the downturn, first of all, the external economy showed signs of improvement. Our province ’s furniture export enterprises have strengthened independent product innovation design and the development of emerging markets, and the export tax rebate rate has obviously increased the stimulating effect.

At this Canton Fair (Phase 2), nearly one hundred companies represented by the "Foshan Army" represented by the Federation and Zhida participated in the exhibition. The participating companies all expressed their desire to "take the opportunity" to recover the European and American markets that were hit by the financial crisis. During the visit, the reporter also clearly felt the return of overseas buyers. "This year's Spring Fair has very few people, and there are less than ten customer business cards received in the exhibition for a few days. This time at least 10 buyers come in for negotiation every day." Mr. Li, the person in charge of Foshan Hualele sofa exhibition, told reporters that they clearly felt this The number of secondary buyers is more than that of the Spring Fair, and the number of European and American merchants has increased significantly. Hu Jingbo, assistant general manager of Fujian Furniture Import and Export Company, said that so far, their furniture exports have achieved a year-on-year growth of 28%. Hu Jingbo told reporters that the product structure of their enterprise's flagship small furniture has obvious advantages under the economic crisis, because compared with the expensive and large sets of furniture, it is easier for Europeans and Americans who have been hit hard by the economic crisis and "caught money" to accept it.

Adhere to "walk on two legs" under trade barriers

Confidence in the economic recovery has just risen, but the sword of trade barriers has come again. The Lacey Act 2008 Amendment for wooden furniture will be officially implemented in April next year. The Lacey Act requires that all wood products exported to the United States should provide a legal source of wood supply, including the Latin name of the plant species used, the country harvested, the quantity, market size, and value. The implementation of this plan means that, no matter how many processes the processor makes, how thick and fine the processing is, finishing or roughing, how many raw materials of a furniture are used for a piece of furniture , you need to provide proof of the legal source of wood for each part.

Zhu Changling, deputy director of the China Furniture Association, said: "The implementation of the Lacey Act in the United States, in addition to prohibiting illegal logging and processing of trees, actually has a tendency to trade protection." At this exhibition, some furniture exhibitors expressed interest To explore the domestic market, but how to find a suitable domestic buyer , how to compete with the original domestic brand, how to lay channels in the first, second and third tier cities in the Mainland, and how to deal with the complicated social relations of domestic sales. For enterprises that are good at exporting, It's all one after another.

Foshan furniture companies, which were obviously affected by the financial crisis, said that if they want to share in domestic sales and regain the share of export, they must constantly introduce new products to attract customers. In this exhibition, Federal Furniture displayed new product series such as "Music Sofa". The person in charge of its international department introduced that he had greater expectations for participating in the exhibition, and also launched a series of new products such as music sofas that can play MP3. Wang Ke, executive vice president of the Guangdong Furniture Association, said that under the trade barriers, the status quo of Foshan furniture companies walking on both legs at home and abroad will continue to be maintained for some time, encouraging the original ability of furniture designers and developing new furniture products with independent intellectual property It is a long-term internal skill that an enterprise needs to practice in order to regain its export share.

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