Chinese hardware appliances dominate the world in the next five years?

Currently, Haier has already ranked among the top two in the world in terms of white power, and Midea has proposed to expand into the world's top three white power expansion targets within the next five years. In addition, companies such as Hisense Kelon, TCL and Changhong have also proposed the development goals of the world's leading home appliance brands.

At present, the overall quality level, technological innovation, and manufacturing capabilities of Chinese home appliances are comparable to those of many foreign-funded enterprises. The key is the lack of brand influence overseas and consumers can only be attracted by prices.

In recent years, the influence of foreign brands in China’s home appliance market has been declining. One of the reasons is that foreign companies’ internal business ideas, management methods and operating models are not suitable for the Chinese market, especially the delocalization of top management personnel; This is because of the strong rise of Chinese companies. In recent years, companies represented by Midea, Haier, and Hisense Kelon have developed a three-dimensional squeeze on foreign companies in the global market from a variety of perspectives, including product, price, technology, and marketing. In addition, the shift in the strategic focus of some European, American, Japanese and Korean companies has become an important reason for the continuous decline of the home appliance industry with “low profits and fierce competition”.

China's home appliance industry has already had international advantages in accepting the transfer of the global white electricity manufacturing industry chain. However, whether China's household appliances industry can grasp the opportunities of the shift in the global consumer electronics industry's industrial chain lies in whether it can actively participate in the integration and development of the upstream industry chain resources and realize the complete connection between the whole machine manufacturing and the upstream industry chain.