Brand is the key to bigger cabinets

The so-called brand is an intangible asset that brings premium to the owner and generates added value. His carrier is a name, term, symbol, symbol, design or combination that distinguishes it from the products or services of other competitors. The source of value added comes from the impression of the carrier formed in the minds of consumers.

The above is the definition of brand in Baidu Encyclopedia. Undoubtedly, with the advancement of society and the improvement of people's living standards, consumers often rely more on the feelings of the mind when choosing brands, and emotional or symbolic brand core values ​​are often more likely to drive consumers to buy a certain product. In high-tech today, it is difficult to have a way out simply by fighting for prices.

This is particularly applicable to the cabinet industry. In the fierce competition today, the cabinet manufacturers' survival pressure has doubled. In a questionnaire recently released, nearly 80% of the manufacturers are in a state of loss. In addition to relying on price warfare and high quality, the cabinet industry must play a part in the competition and run its own brand in order to have a place in the market.

For example, to bring up cabinets, I believe most people will think of "Europe." As the only domestic cabinet company with annual sales of more than 1 billion yuan, the Europa brand is also established step by step. The European School has spent huge sums of money to hire German experts to plan and design a new 100,000-square-meter plant. It has also carried out a series of promotion of brand ideas. According to the plan of Chairman Yao Liangsong of the European School, in the next few years, the output of the European School will have to double, pan-European. With sales of more than 8 billion yuan, the faction's products will eventually become a joint-stock listed company and become the world's Europa and China's pride.

In the long run, the development of the cabinet industry still has enormous space. Of course, it will come with fierce competition. To remain invincible in the competition, the brand is still the key. Only by making the brand bigger and stronger can the cabinet companies usher in more promising development prospects!