If you are sleeping on a mattress imported from the United States, you are sorry to inform you that your mattress may have fallen in price; if you are planning to buy a tall imported American mattress, I am happy to inform you that you will You can buy such a mattress at the original price of one-third or even half. Recently, Melaleuca announced the official low-priced sale of more than 20 mattress products of Simmons, King Koil and Sealy three famous American mattress brands. When this move came out, it caused a stunned industry, screaming and skeptical, and Melody was also the title of "spoiler" by the industry. See you here, little friends, are you still sleeping this evening? Those "bed things" that disturb people's dreams In the past two years, the "bed thing" about the mattress industry seems to be endless, and the good drama is staged, and it is very lively, even if the layman has to watch it. The most eye-catching of these is the "poisonous mattress" incident. In April last year, the Beijing Consumers Association released a mattress comparison test report that shocked everyone. The results of the random inspection showed that among the 50 mattresses, 25 were unqualified, accounting for half of the total; inferior materials such as straw and stone powder acted as fillers. The highest formaldehyde level exceeds 30 times. As soon as this news came out, it immediately caused vibrations in the mattress industry. Then, at the end of last year, the General Administration of Quality Supervision, Inspection and Quarantine announced the results of the national supervision and sampling inspection of the quality of spring soft mattress products in 2013. 11 batches of 150 soft spring mattress products produced by 150 enterprises in 21 provinces and municipalities in China did not meet the requirements. The standard regulations relate to formaldehyde emission, flame retardant properties, sanitary safety of bedding materials, physical properties of bedding materials (other resilience of flexible polyurethane foams). The quality of mattresses has once again entered the public eye. The "Poisonous Mattress" incident not only disturbed the quiet and peaceful dreams of the entire bedding industry, but also stimulated the positive driving force of many enterprises. Various "zero formaldehyde" mattresses were listed on the market to prove their innocence. The result was madly approved by experts and industry insiders. "There are a lot of raw materials for mattresses, which contain formaldehyde, and there is also free formaldehyde in the air. How can it be said that it is zero formaldehyde?" The myth has been dismantled, and the consumer's glasses are also more Bright up. Fortunately, a major event in May this year brought the bed industry back to a new level. The new standard for bed furniture proposed by the Shanghai Quality Inspection Institute at the 12th annual meeting of the ISO/TC136 International Standardization Organization Furniture Standardization Technical Committee. The project "Test Method for Strength and Durability of Furniture Beds" and the proposal to establish a new working group "bed test method" were unanimously approved, which indicates that China's first ISO/TC136 working group will be settled in Shanghai. China's bedding industry has begun to try to touch the rules of the game in the international bed industry and slowly break through its limitations. I haven’t stopped for a few days, and the heavy news is coming again. China's home e-commerce platform, Melody, announced that it will sell the mattresses of the three major brands at low prices. All the products are directly purchased from foreign manufacturers, and the price is only one-half or even one-third of the domestic stores. For a time, wrinkle a pool of spring water. Domestic brands, distributors, or consumers, can you still sit still? Is the imported mattress pulled down the altar? On July 28th, it can be said that the home e-commerce platform is a very dramatic day. First, the luxury brand “Selling the Doors†of a well-known e-commerce company such as Jumei and Jingdong was exposed. At the same time, Melody, known as the “first brand of Chinese furniture e-commerceâ€, announced a high-profile sale of mattresses. The luxury brands Simmons, King Koil, Sealy, and the price are only half or even one-third of the domestic retail price. The reporter saw on the official website of Melaleuca that there were more than 20 low-priced imported mattresses, ranging from 3,999 yuan to more than 30,000 yuan, and they all marked the words "pre-sale". The customer service staff said that these imported mattresses are imported directly from foreign manufacturers and will take three months to arrive. When Melody’s move came out, it caused a lot of ignorance in the industry. Some people in the industry have expressed "anger" in this "breaking the rules". More media reports said that Jin Keer's Chinese company related personnel said in an interview with the media that Melody's behavior may be infringing. In this regard, Melody CEO Gao Yang seems to have responded as early as possible. He posted a message in the WeChat circle of friends: “All products are imported from the United States and are legally imported.†He believes that physical store dealers have two choices: 1 , through legal means and Melody lawsuits. This lawsuit will educate consumers that the current import of American mattresses is a profiteering industry. 2, improve management and operational efficiency, sharply cut prices and compete with Melaleuca, and ultimately consumers benefit. Domestic brands say "calm" As one of the important sales e-commerce platforms in the domestic household industry, Melody’s high-profile introduction of foreign mattress brands is undoubtedly a “spoilerâ€, but despite this, many insiders still have to admit that this may help The industry's updated perspective, looking at the current home channel sales on a higher and broader platform. Imported mattresses have all fallen in price. Is this a fearful or unpredictable domestic mattress industry that is not high enough for brand concentration? Is there a strategic cooperation agreement with Melody? The domestic mattress brand Xilinmen shows very " Calm attitude. The relevant person in charge of the company said that Melaleuca bears a certain amount of sales each year, and Xilinmen has specially designed a product for sale on the Merlot platform, so it has little impact on product sales. "The cakes in the mattress industry are actually very big, and each one eats one piece, which does not affect each other." An industry insider said that the domestic mattress market started late, and the imported mattress is a kind of domestic consumer. Psychological needs, when selling in the Chinese market, will raise prices significantly, but in fact, in foreign countries, mattress discounts are very strong, so it is not surprising that Melaleuca can get low prices. Right now, is it a smog or a self-entertainment? Does Melaleuca really brinkle a pool of spring water in the mattress industry? Maybe we just have to wait. More content: Functional tiles, what do you think of Yuanfang? Chaos and chaos! LED all the way to sing all the way 惆怅 308 Bore Type Thread Insert,308 Slotted Self Tapping Threaded Insert,308 Self Tapping Threaded Inserts,308 Type Self-Tapping Thread Insert Shenyang Helisert Technology Co., Ltd , https://www.helisert.com