Bathroom hardware industry may need to adjust positioning to break through the monopoly

People are increasingly critical of the quality of life. Sanitary ware is a symbolic item for modern luxury living. It enters every aspect of people's lives. In terms of styling, sanitary products have emerged as one-piece type, basin series, one-piece type toilets, bidets, squat toilets, urinals, mop basins, column or desk-washers, etc. Only the flushing methods of sanitary ware products have appeared such as rotary rush type, silent type, slanting type, straight drop type, siphon type, and jet type.

Bathroom hardware products tend to be more humane, with more products and more options. Every company wants to monopolize the overall situation, but there is not much that can be done. The key is to accurately position and gain the recognition of consumers to make the market bigger. In the face of the ever-changing market, how should bathroom hardware be able to gain an edge in market competition and take the lead? In the past two years, with the innovation of science and technology and breakthroughs in people's thinking, sanitary ware products have also introduced a series of ancillary products with leisurely baths, cabinets, steam rooms and other functions. Sanitary brand monopoly high-end market, bathroom hardware how to locate the market.

(a) based on the market into the era of franchising bathroom: sanitary ware continuous development and upgrading, more and more consumers in the purchase of sanitary products not only pay attention to product prices, quality, after-sales service, more concerned about the brand's visibility and business reputation . If the company still stays in the business philosophy of the seller's market in the past, it will certainly be in a disadvantageous position in the market competition, even if the market is ruthlessly eliminated, and the sanitary ware industry has entered the era of brand marketing.

(II) Several trends in the future development of the sanitary ware market: Faenza sanitary ware bosses stated that “low-end prices, high-end quality” are their current business philosophy. Some bathroom companies make full use of promotions to attract consumers' desire to buy. Thus, starting from the second quarter of this year, the sanitary ware industry hit a price war with increasing intensity, and even a rare low price of 199 yuan for toilets. This price is obviously lower than the manufacturing cost, but the brand is not only equal to the number of sales.

(3) The biggest misunderstanding in the sanitary ware industry currently is: equate the company with the brand. In fact, a brand is a spiritual property that can be independent of a factory. It can belong to you or it can belong to others. Many companies mistakenly believe that with good products, big factories have big brands, put most resources into specific things, and are not willing to invest in brand marketing.

(4) Accurately locating accurate marketing: Brand is an effective tool for enterprises to participate in competition, and also a tool and carrier for realizing enterprise value. It is not optional but a necessary choice. Positioning is the most important issue for brand operation, and it is also a strategic issue for the future development of the company. Facts have proved that there has never been a size-taking enterprise, nor is there an all-encompassing brand. In the era of proliferation of information and proliferation of products, only brands with accurate positioning can be recognized and selected by consumers.