Analysis of the status quo and development of international thread cutters (3)

5, product quality

Foreign thread cutter manufacturers attach great importance to product quality and will continue to improve product quality as an important part of the company's development strategy. In order to ensure the reliability of product quality, a large number of advanced processing equipment and processing technology are used. For example, the tap blank is first heat-treated to eliminate deformation caused by hot and cold processing to ensure the inherent quality of the product; advanced detection means, supplemented by computer data processing, to make the product detection accurate, convenient and intuitive; continuous product performance test Establish a cutting database to provide accurate and complete cutting data to users in time to ensure the best benefits for users. In addition, the product samples of foreign thread cutter manufacturers have detailed descriptions on how to determine the tap structure type, cutting parameters and coolant selection according to different materials to be processed to help users select and use them. Engraved, beautiful, clear; product packaging also has its own characteristics, so that users can see at a glance. Ensuring the high quality of products from the inside out is one of the important magic weapons for foreign thread cutter manufacturers to win the market.

6, marketing technology

In today's increasingly competitive market, foreign thread cutter manufacturers regard product marketing as an important technology, and marketing work is highly valued. Foreign manufacturers regard the provision of the best service for users and the maximum satisfaction of users' needs as the primary condition for the survival and development of enterprises. The construction of a strong after-sales service system is an important magic weapon for occupying the market. Therefore, it attaches great importance to the establishment of high technical level and service strength. The strong marketing team generally accounts for about 10% of the company's total, of which sales engineers account for more than 60%. The sales service personnel are facing the market and directly meet with the users. According to the different needs of the users, the thread cutters of different materials and various cutting edge geometric parameters are provided to meet the needs of users to cut high quality threads and obtain the best economic benefits. Foreign manufacturers also attach great importance to price competition and customer purchasing psychology research, and will develop dynamic pricing policies as an effective means of marketing. The price list of thread cutter manufacturers in Germany and Japan is printed as exquisite and detailed as the product sample. According to the user's desire to purchase cheap and good products, the price of the product on the price list is usually higher and 3%~5% per year. The proportion has increased, but the discount given to customers at the actual transaction always makes the customer feel value for money.

After entering the 21st century, the development of high-speed cutting technology and factory automation and intelligent processing technology puts higher demands on thread cutters. At present, foreign countries have mass-produced machining centers with spindle speeds of 2000~3500r/min, but the cutting capacity of the matching tools still cannot meet the requirements of these advanced equipment. Therefore, it is necessary to speed up the development and development of threaded tools (including tool materials, structural types, geometric parameters, etc.) so that "each tool can be adjusted to suit each specific machining object." Special attention should be paid to superhard tool materials. And the development of tool surface coating technology to improve the cutting performance of threaded tools and improve their service life to meet the needs of high-speed cutting. Factory automation and unmanned machining require tooling products with high reliability, long tool life and good chip evacuation structure, as well as high quality stability and cutting edge repeatability. In addition, in order to meet the needs of the future development of the machinery manufacturing industry, it is necessary to develop a thread cutter identification system, an online monitoring system, and a comprehensive management system for tool transportation, sharpening, and adjustment.

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