Analysis: Five major development goals for domestic hardware tools in the next five years

The China National Hardware Association recently stated that after 30 years of rapid development, China has become the world's leading tool manufacturing center and consumer market. In addition to fully satisfying the domestic market demand, Chinese hand tools and electric tools have also been exported to a large number. All over the world. Shi Lanlan, executive vice president and chairman of the China Tool Association, told the reporter that at present, China’s tool hardware industry is in a critical period of improving its core competitiveness. The mainstream companies in the industry are increasing their technical equipment. Investment and transformation to take the road of healthy development with low carbon, environmental protection, and energy conservation. The domestic tools have determined the development goals for the next five years, and strive to achieve a transformation from qualitative change to qualitative change through the joint efforts of the entire industry.

Shi Xiaolan said that at present, 70% of the total global tools are produced by enterprises in China, the United States, and Germany. Among them, China's tool manufacturing plays an important role in the global industrial chain. Statistics from the Customs show that during the "Eleventh Five-Year Plan" period, the annual growth rate of China's tool exports exceeded 20% each year. In 2010, the total value of China's export of various tools exceeded 8 billion U.S. dollars; in January-June this year, the export value was 49.04. Billion U.S. dollars, a year-on-year increase of 25.4%. At present, more than 160 countries in the world have Chinese tool products.

It is reported that in the next five years, domestic tools will strive to achieve new breakthroughs in product development, standard setting, and market development. There are five specific development goals:

First, the whole industry is striving for steady growth, and it will strive to achieve export volume of US$10 billion by 2015, of which exports of its own brands will strive to reach 10% to 15%. The second is to guide the dragon skull enterprises to form joint forces through the optimization of shareholding and participate in international market competition. In this process, we must basically eliminate high energy consumption and high pollution companies. The third is to introduce advanced management systems, increase research and innovation, and strive to establish one or two provincial or national engineering technology centers to ensure that the funds used for research and development innovation are not less than 5% of sales revenue. Patents that have been declared or obtained are Half should be put into practical use. Fourth, large enterprises should be encouraged to do a good job of quality management, establish a high-level laboratory equipped with advanced professional testing instruments, and be used for daily quality supervision. Fifth, we must increase the popularity of Chinese brands in the international market, and strive to make more Chinese-made tool products into foreign high-end markets; at the same time, increase the share of domestic high-end products.

Shi Lanlan said that in order to achieve the above objectives, we must first vigorously develop the cultivation of China's tool brands, especially in the domestic and foreign markets to increase and expand the visibility of China's own brand of tools, so that companies continue to improve in the process of nurturing and creating brands. With its own competitiveness, it will increase investment in technology and equipment, and strive to form a group of enterprises with an annual output value of 1 billion yuan in the next 5 to 10 years, and cultivate 3 to 5 world-renowned tool brands and a large number of domestic tools. Brand.

Zhang Dongli, chairman of the China Hardware Products Association, added that during the 12th Five-Year Plan period, the domestic tool industry should step up the pace of transformation and upgrading. Manufacturers should pay more attention to quality safety and technological innovation. Only in this way can the Chinese tool industry realize the advancement from a manufacturing power to a manufacturing power. At the same time, the entire industry can not carry out vicious competition, peers should join hands together, and through cooperation with international counterparts to promote their own and global hardware industry development.

At present, a number of well-known companies have emerged in the tool industry in China, such as Shandong Wendeng Power Tools Group and Zhejiang Ningbo Great Wall Precision Industry Co., Ltd. The heads of these companies also expressed their own views on the development direction of the industry in the next five years and the company's development priorities. Yu Zhijiang, chairman of Shandong Wendeng Power Tools Group, said that the rapid economic growth and substantial increase in income have led to a higher demand for high-end and brand-name tools in the market. This is also the key to the future competitiveness of domestic tools. . Like other manufacturing industries in China, at present, domestic tools are facing challenges such as rising labor costs, shortage of ancillary products, insufficient power resources, and increasingly stringent environmental protection requirements. How to achieve healthy development in the face of these difficulties, the development of the tools identified by Wendeng Power Tools Group The principle is to further strengthen the company's fist products represented by live spanners, pliers, sleeves, and kits, and to intensify the transformation of production lines of these products to ensure high efficiency and high quality. At the same time, strengthen the brand. At present, Wendeng Power Tools Group has already marketed the company's original export brand, MAXPOWER, as a Maipo brand in China, and established Wendeng Maipo Tool Co., Ltd. to invest RMB 100 million in the construction of the brand.

Zhu Wenjiang, chairman of Zhejiang Great Wall Precision Industry Co., Ltd., believes that if a manufacturing industry does not have its own brand, it can only give it to others. How can a company create a world brand? This can not be achieved simply by doing a few advertisements, and it requires a strong support system of product quality, technology, brand strategy, intellectual property, and corporate culture. Since its establishment in 1984, Great Wall Seiko established a brand awareness and brand protection awareness, and formulated the “Five High Standards of Action” for the introduction of high-precision equipment, high-tech, high-level talents, and production of high standards. Vulgar performance. Great Wall Precision strives to focus on the development priorities of the global tool industry in the next five years, and through unremitting innovation, it will approach the target of the world brand.