3.21 "World Sleep Day" carries the banner of "health"


     With the advent of 3-21 World Sleep Day, sleep mousse industry leading brand in the country launched a "world day sleeping" sleep health outreach activities, and issued a "Declaration of Healthy Sleep" at the event, also held at the same time Related to forums, promotions and other public welfare activities. Some experts commented that this event is a public welfare activity of Mu Si. The popular activity of Mu Si's "healthy sleep" concept has been going on for many years, which shows the "resilience" and persistence of its public welfare communication.

"A day in the world sleeping together" large-scale public welfare activities to awaken "healthy sleep"

Mousse "world slept Day" event on March 21 in Beijing to start, the conference invited Phoenix TV anchor Xie Yafang intellectual presided, and for the first time issued a "Declaration of healthy sleep" in the industry, as well as offer consumers the most authoritative Healthy sleep knowledge dinner.

According to Qiu Haoyang, Chief Cultural Executive of Musi, Musi ’s “Healthy Sleep Declaration” was formulated with the assistance of authoritative experts from the China Sleep Research Association. Musi looks forward to taking this to promote the concept of “healthy sleep every day”. With the release of "Healthy Sleep Declaration", the mousse-related public activities will be launched one by one, March 20, 21, mousse in stores across the country to carry out "the audience polite", "free trial", "the world's limited Multi-festival promotional activities such as "version mattress", "trade-in environmental protection public welfare activities", and at the same time popularize healthy sleep knowledge to the people who come to the store and provide help to people with sleep disorders.

"A day in the world sleeping together" helps Mu Si "sleep revolution" set off a wave again

(Event site)

At the opening of the Mousse "Healthy Sleep Experience Pavilion" and the launching ceremony of the "Mouse 2010 National Healthy Sleep Miles" activity just recently , the public image of Mousse's "Healthy Sleep Advocate" has gained popularity. In order to better popularize healthy sleep knowledge, help people regain healthy sleep awareness, and improve sleep habits, Mousse once again used the social influence of "World Sleep Day" to convey the idea of ​​Mousse healthy sleep life to the world and convey the voice of the company. Good intentions.

It is reported that the holding of Mousse's "One Day in the World" event is a strategic embodiment of Mousse. This activity continued some of the essence of the "Healthy Sleep Miles" activity, and innovatively launched a number of on-site activities to enrich the connotation and significance of this charity event, laying the foundation for Mousse's next "healthy sleep revolution" Foundation.

Ms. Sheng Yan, General Manager of Mousse Operations, told reporters that Mousse has always been committed to popularizing the knowledge of "healthy sleep", institutionalizing it, and integrating it with Mousse ’s long-term goals. With special funds. And this "One Day in the World Sleeping Together" event can be said to be a link to this year's popularization event.

(Group photo of guests)

Integrating global resources, Musi wants to be the world leader in "healthy sleep"

It is understood that as a brand dedicated to healthy sleep, Mousse has been positioned since its inception to "integrate the world's advanced technology and the advantages created by China, establish an independent marketing network for the enterprise, build its own brand, and become a global healthy sleep resource "Integrators" have always been concerned about the sleeping health of Chinese people.

Unlike many OEM companies in the Pearl River Delta region , Mousse has always paid close attention to and tracked the world's most cutting-edge research projects and achievements in sleep technology, and continues to introduce the most advanced materials and technologies from abroad. It is understood that Mousse is the earliest domestic company to introduce the concept of "healthy sleep system" into mattress production. It is also the earliest to apply glass fiber products and 3D materials to mattress production. It is also the only domestic bedding manufacturer A company that applies the American-made "Human Mechanics Test System" to stores and serves consumers.

As we all know, to be an integrator of global healthy sleep resources is to apply the most effective healthy sleep technology and materials to bedding products and provide world-class bedding products for the world. Since its establishment, Mousse has introduced nine world-leading bedding manufacturing materials or technologies to eight European and American companies . These companies provide Mousse with advanced technologies and materials to ensure that Mousse products are technically synchronized with the world's advanced level. Leading the industry in domestic and even international markets.

According to the relevant person in charge of Mousse: In the future, Mousse will still focus on introducing advanced technologies and materials, and at the same time, cooperate with universities and scientific research institutions as much as possible to seek further development. In the past few years, it will strive to establish an international healthy sleep research and development fund to contribute to the healthy sleep of Chinese people.

(Mr. Yin Dakui delivered a speech)

Some experts believe that the release of the "Healthy Sleep Manifesto" on Mousse 3 · 21 World Sleep Day reflects the company's corporate goal of improving consumers' sleep health and quality of life; continuous "healthy sleep" The popularization of knowledge embodies the resilience and hard work of its public welfare communication, and its contribution to improving consumers' "healthy sleep" is time-tested and market-tested.

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