3.15 Near the cottage hardware has come to a dead end?

According to the latest statistics, from January to November last year, Yantai Customs investigated and issued a total of 43 cases of IPR infringements, involving more than 5,000 items of goods (articles); infringement categories related to clothing, shoes and hats, mechanical products, trademark graphics, etc., the brand involved CHANEL , CUCCI, COACH, COCO, DISNEY, NIKE, LV and more than a dozen well-known brands.

Three-ring lock:

A large number of overseas orders were "set"

"To discuss the product innocence, we can verify the authenticity in one minute; but in order to give the brand name, we took a month." Recently, Sanhuan Group Manager Assistant Fan Qingbo, once again returned from a southern province of counterfeiting: this year, in Within the province's colleges and universities, using fake pseudo-tricyclic loopholes, the thief opened the door of 20 dormitory rooms with a key. According to the investigation, there are only three regular agents in the city where the university is located, and in the large wholesale markets there are dozens of business users who wholesale counterfeit “three-ring” locks. As a buyer, universities are also One of the many deceived locals.

“There are three-ring locks where Coca-Cola is available.” The Tricyclic Group, which has been exporting products to more than 170 countries, is proud. The frequent occurrence of infringement and counterfeiting incidents has also caused this old enterprise that has created a full 80 years to suffer and suffer losses. From the 1980s onwards, the false “three-ring” lock on the market began to flood. Since then, the “Three Rings” have started cracking down on counterfeiters from all over the country. However, they have had little success.

“A few years ago, when we met with the National Bureau of Industry and Commerce and other departments in Hebei to crack down on counterfeiting, the local officials did not hesitate to find their way out, saying that if the companies were 'tried to justice', it would affect local taxation and employment issues. Meng Qingguo, legal advisor of the Third Ring Road, said that in recent years, counterfeiting activities have been “fighting but not dying, reviving,” and that fraudulent industrialization has occurred: sales of the counterfeit three-ring market have even reached the level of “respecting courtesy” with authentic products.

The division of counterfeit industry has been subdivided into various processes such as packaging, printing, label making, lock manufacturing, and wholesale and retail channels. What is even more worrying is that the fiery counterfeiting industry has greatly expanded into overseas markets. "In the first quarter of last year, Hangzhou Customs seized 450,000 counterfeit locks and the number of goods exceeded last year." Meng Qingguo said that at present, there are nearly 100 branded locks in padlocks sold in major markets such as the Middle East, East Africa, and South Asia. The design is similar to the "three rings" and its quality is poor. Among them, there are more than 20 kinds of brands that simply use the "three rings" directly. Affected by this, from the end of 2007, Sanhuan Company received feedback from overseas customers “want to reduce orders” one after another, and some even changed other cheaper locks. According to rough statistics, last year, foreign customers who lost the locks were as high as 90%.

Customs inspection:

Benefits Drive Risks "Compared with genuine products, counterfeit goods have large illegal profit space, leaving a few criminals taking the risk." Yantai Customs has centrally destroyed 20,000 sets of bearings that infringed the domestic independent intellectual property rights "FK" brand. It became the top ten cases of domestic infringement of domestic independent intellectual property rights in 2009.

Yantai Customs official said that the price of counterfeit bearings is generally about 20%~30% lower than that of genuine products, but due to manufacturing in small workshops, the problem of rough manufacturing is serious. This is also the case that Yantai Customs destroyed the largest value of the jurisdiction of the jurisdiction of the area of ​​infringement of domestic intellectual property rights.

“According to our understanding, counterfeit goods are usually of low cost. Compared with genuine products, there is a large space for illegal profits, and a few criminals are taking the risk.” Wang Limei, the person in charge of intellectual property protection at Yantai Customs, said that she said knowledge Property rights as a result of outstanding human intelligence, especially well-known brands, create a process that embodies hard labor. The counterfeit goods will not only damage the rightful owners' legitimate intellectual property rights, but also seriously disrupt the order of the international trade market. It will damage the interests of users, and it will be the reputation of China's export products and China's international image.

For this reason, confiscating and destroying infringing goods is one of the practices that the customs punishes the infringing enterprises. In addition, infringing companies will also face "rewards" such as the devaluation of the customs reputation, being classified as a high-risk enterprise and carrying out stringent regulatory measures such as the inspection of ticket goods. In addition to the follow-up penalties, the Customs also focuses on the establishment of posts in the three previous stages of trademark filing, export supervision, and cargo inspection, and blocks infringing goods in front of the country.

Increase inspection:

More than 5,000 pieces of “Lee Ghost” were caught “From the outside, the color and size of real locks and false locks are very different!” during the “12.4” national legal advocacy day this year, at the Yantai Sanhuan Locking Company, Yantai Customs The staff of the Business Section took out the infringing locks seized by the Customs and put them together with the regular products of the company and introduced the work of the customs on intellectual property protection to the enterprises. It is reported that this company suffering from counterfeiting is not lax. Every year, a large amount of manpower, material resources, and financial resources are invested. The investment in counterfeiting is nearly 10 million yuan per year, which is equivalent to one year's profit of a large lock factory.

There are a lot of “little ghosts” in the locks, and there are infringements in other commodities seized by the Yantai Customs this year, from clothes, shoes and hats, to mechanical products, to trademark graphics.

The staff member told the author that since this year, Yantai Customs has further deepened the application of risk management methods in the protection of intellectual property rights, analyzed the previous infringement cases, and understood the commonality of the stages of infringement cases, analyzed the methods of export infringement and logistics. Dynamically, groping for laws, taking targeted inspections, increasing inspection rates, and raising the level and ability of the customs staff to protect intellectual property rights. "With freight, mail and mail as the key links, with the Shanghai World Expo as the key period, efforts will be made to increase inspections of key sensitive products such as the Expo logos, clothing, shoes, hats, bags, etc., and severely crack down on 'ant moving' torts."